Reebok introduces new ‘delta’ logo in quest for fitness market

Reebok has overhauled its visual identity, introducing a new “delta” logo, as the brand looks to appeal to consumers pursuing “a fuller life” through fitness.

Romantically Bohemian Lookbooks – The Free People March 2014 Lookbook is Sweet and Free-Spirited (GALLERY)

(TrendHunter.com) Looking like the ultimate bohemian couple with both a flair for life and style, models Erin Wasson and Mark Wystrach tie the knot in the new Free People March lookbook.

Living out a boho and…

Foxy Bingo owner moves media to UM London

Cashcade, the owner of Foxy Bingo and Cheeky Bingo brand, has awarded its £8 million media planning and buying business to UM London.

Child Obesity Rates Are Down, But Who Should Get the Credit?


Government proposals to revamp food-nutrition labels and regulate junk-food marketing in schools were accompanied last week by a rare glimpse of good news about the nation’s weight woes: A new report showed a 43% drop in the obesity rate for 2-to-5-year-old children in the past decade.

The two new regulatory proposals won’t take effect for a while. But they join other measures enacted in recent years by the government and the food industry through self-regulation to reduce the exposure of junk foods and the marketing of it to kids.

How much credit can the regulations take for the apparent improvement in obesity rates? The answer gets a little blurry.

Continue reading at AdAge.com

Will content kill traditional ad models?

Red Bull and Fendi are among the advertisers finding cleverer ways to connect with their audience, according to trend forecasting experts LS:N.

Tropical Sportswear Collections – Adidas Originals Collaborates with The Farm Company Brazil (GALLERY)

(TrendHunter.com) The Adidas collaboration with The Farm Company Brazil resulted in vibrant, floral prints. The juicy, eye-popping colors brighten up the sportswear brand’s original Adidas logo increased designs….

Tiny Enchanting Forest Homes – This Gypsy Wagon Has Been Turned Into a Whimsical Tiny Home (GALLERY)

(TrendHunter.com) This forest home is tucked away in a Canadian cedar forest. The home was originally a 160-foot gypsy wagon that was built in the mid-2000s, built primarily from recycled materials. The home at the…

Sleek Kitchen-Confining Units – Stealth Kitchen Modules Hold an Entire Kitchen Within a Cabinet (GALLERY)

(TrendHunter.com) The new line of Stealth Kitchen modules from Resource Furniture is literally changing the way we see kitchen space.

The line of units takes ordinary cabinets and turns them into amazing, space-…

Self-Sterilizing Compost Containers – The Greenlid Compost Bin Can be Disposed Outdoors (GALLERY)

(TrendHunter.com) The ‘Greenlid’ compost bin is an innovative, self-cleaning container that eliminates manual labor. This eco-friendly bin does not require bag liners or physical cleaning after disposing your…

Anti-slavery charity creates ’12 Years a Slave’ tactical ad after Oscar win

Hope for Justice, the anti-slavery charity, has created a tactical campaign to highlight modern slavery to take advantage of the publicity around ’12 Years a Slave’ winning the Best Picture Oscar.

Into the Wild Photography

Le photographe Jaime Beechum nous fait découvrir cette magnifique série de clichés à la montagne. Son amour pour la nature devient tout à fait évident dans ses photographies. Le photographe capture des moments et des ambiances intimes d’un voyage dans cette série « Into the Wild ». A découvrir dans la suite.

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Into the Wild Photography 2
Into the Wild Photography 1

Birds Eye focuses on family life with £60m relaunch campaign

Birds Eye has kicked off a £60 million pan-European relaunch campaign, with a spot by Havas Worldwide London featuring a modern family eating the brand’s fish fingers and frozen peas.

Birds Eye kicks off £60m pan-Euro campaign

Birds Eye has kicked off a £60 million pan-European relaunch campaign, with a spot by Havas Worldwide London featuring a modern family eating the brand’s fish fingers and frozen peas.

Tesco under attack for reneging on sustainability pledges with ‘dodgy’ tuna

Tesco has come under fire from environmental activist group Greenpeace over allegations the supermarket has begun stocking a “dodgy” brand of tuna caught in manner which endangers other sea life.

Quiet Storm scoops Ebookers’ ad account

Ebookers, the online travel agent, has appointed Quiet Storm to its pan-European advertising account.

NSPCC holds digital roster pitch

NSPCC, the children’s charity, is contacting agencies as it seeks to build a digital roster.

Creative Sculptures by Eddy Prabandono

Le sculpteur indonésien Eddy Prabandono nous fait découvrir ces œuvres, représentant des objets communs ou des personnes humaines, comme un scooter prenant des allures de serpent, un vélo aux dimensions irréelles, ou encore une tête de bébé exagérément volumineuse.

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Paddy Power courts controversy with Oscar Pistorius murder trial refund offer

Paddy Power has again provoked controversy with the launch of a campaign guaranteeing to refund losing bets if South African athlete Oscar Pistorius is acquitted in his murder trial.

Priya Krishnan Das : Illustrator

 

Priya is a smiling, happy, sometimes crazy and eccentric, self-taught artist. She quit her HR job in 2011 to pursue what makes her happiest: Art. She illustrates and processes her inner and outer experiences in bright, lively colors.

Why are you an Illustrator?
I realized that illustrating allows me to express myself, my inner experiences and sub-conscious thought processes. I consider my illustrations to be a parallel world which I create and live in. And most importantly it makes and keeps me very happy :-)

Did you attend school for fine art or design?
No, I am completely self-taught.

You have a distinct style of illustration. How long did it take you to develop your style?
When I started I simply illustrated without knowing anything about styles or techniques. But artist friends have remarked that they’ve seen a distinct style emerging. My style is still evolving and I believe it will continue to as I evolve too.

Were there any particular role models for you when you grew up?
Not particularly. But I’m grateful to my Art teacher in school for recognizing my potential appreciating my work in school.

Who was the most influential personality on your career in Illustrations?
The most influential person has been my husband for encouraging me to pursue my dreams. He is truly the wind beneath my wings!

What made you decide to become a freelance illustrator? When did you start freelancing? Do you illustrate for advertising?
I started my enterprise Purple Soul in August 2012 so that I could work on my own ideas and I started illustrating in February 2013. I’ve been a freelancer ever since I quit my HR job. Freelancing gives me an opportunity to be selective about what I would like to work on. I’ve illustrated for short stories, posters, cartoon strips and calendars, and advertising is surely something I would love to illustrate for.

Are many advertising agencies getting illustrations made these days? Do you work more with agencies or publishers?
I have seen agencies getting illustrations made. However I have worked more with publishers.

Was there any time when you wanted to quit Illustrations?
No, never, because I’ve taken the longer route to Art and now I know this is what makes me the happiest.

Have you considered turning your illustrations into toys?
Not yet.

Any other Indian Illustrators who you admire?
I admire and respect each and every illustrator for their work. After all everyone as his/her own unique style of illustrating. But if I were to name a few, they would be Shilo Shiv Suleman, Raghava KK, Sebin Simon, Archan Nair…and the list would go on…

Do you have any favorite fellow illustrators or resources relating to your fields?
Pinterest has been a good resource where I have seen some great work.

You have such a wide experience as a top working professional. What advice do you have for aspiring creative professionals. Would you advise them to take on Illustration as a career option? Is it paying well enough?
I have myself just started and have a long way to go, but for those aspiring to take up art/illustration I would say follow your heart and do not procrastinate like how I did. I believe that if you love what you do, money too will soon follow.

Mac or PC?
PC for now.

Who would you like to take out for dinner?
My husband. And if he is busy, then Richard Gere or Tom Hanks.

What’s on your iPod?
Santana, Pink Martini, The Beatles, Prem Joshua, Yanni, Roxette, Mariah Carey, Diana Krall.

Anagha Anand-1 copy

Captain of my soul copy

Epiphany

Gaye Halud copy

Heart full of Love

Here comes the Sun1 copy

Interconnectedness

Samasta Lokah

Sivamani

Stars makes me dream Sylvia Plath copy

Upbeet about Life copy

We create

 

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Breezy Light Weight Jewellery by Chirpy Elephant

Advertising Agency: Chirpy Elephant, Chennai, India
Creative Director / Art Director: Jayaraman
Creative Director / Art Director / Copywriter: Leela Ram
Junior Art Director: Brahama Prasad
Studio: Set Fire

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