Reebok introduces new ‘delta’ logo in quest for fitness market
Posted in: UncategorizedReebok has overhauled its visual identity, introducing a new “delta” logo, as the brand looks to appeal to consumers pursuing “a fuller life” through fitness.
Reebok has overhauled its visual identity, introducing a new “delta” logo, as the brand looks to appeal to consumers pursuing “a fuller life” through fitness.
Cashcade, the owner of Foxy Bingo and Cheeky Bingo brand, has awarded its £8 million media planning and buying business to UM London.
Government proposals to revamp food-nutrition labels and regulate junk-food marketing in schools were accompanied last week by a rare glimpse of good news about the nation’s weight woes: A new report showed a 43% drop in the obesity rate for 2-to-5-year-old children in the past decade.
The two new regulatory proposals won’t take effect for a while. But they join other measures enacted in recent years by the government and the food industry through self-regulation to reduce the exposure of junk foods and the marketing of it to kids.
How much credit can the regulations take for the apparent improvement in obesity rates? The answer gets a little blurry.
Red Bull and Fendi are among the advertisers finding cleverer ways to connect with their audience, according to trend forecasting experts LS:N.
Hope for Justice, the anti-slavery charity, has created a tactical campaign to highlight modern slavery to take advantage of the publicity around ’12 Years a Slave’ winning the Best Picture Oscar.
Le photographe Jaime Beechum nous fait découvrir cette magnifique série de clichés à la montagne. Son amour pour la nature devient tout à fait évident dans ses photographies. Le photographe capture des moments et des ambiances intimes d’un voyage dans cette série « Into the Wild ». A découvrir dans la suite.
Birds Eye has kicked off a £60 million pan-European relaunch campaign, with a spot by Havas Worldwide London featuring a modern family eating the brand’s fish fingers and frozen peas.
Birds Eye has kicked off a £60 million pan-European relaunch campaign, with a spot by Havas Worldwide London featuring a modern family eating the brand’s fish fingers and frozen peas.
Tesco has come under fire from environmental activist group Greenpeace over allegations the supermarket has begun stocking a “dodgy” brand of tuna caught in manner which endangers other sea life.
Ebookers, the online travel agent, has appointed Quiet Storm to its pan-European advertising account.
NSPCC, the children’s charity, is contacting agencies as it seeks to build a digital roster.
Le sculpteur indonésien Eddy Prabandono nous fait découvrir ces œuvres, représentant des objets communs ou des personnes humaines, comme un scooter prenant des allures de serpent, un vélo aux dimensions irréelles, ou encore une tête de bébé exagérément volumineuse.
Paddy Power has again provoked controversy with the launch of a campaign guaranteeing to refund losing bets if South African athlete Oscar Pistorius is acquitted in his murder trial.
Priya is a smiling, happy, sometimes crazy and eccentric, self-taught artist. She quit her HR job in 2011 to pursue what makes her happiest: Art. She illustrates and processes her inner and outer experiences in bright, lively colors.
Why are you an Illustrator?
I realized that illustrating allows me to express myself, my inner experiences and sub-conscious thought processes. I consider my illustrations to be a parallel world which I create and live in. And most importantly it makes and keeps me very happy
Did you attend school for fine art or design?
No, I am completely self-taught.
You have a distinct style of illustration. How long did it take you to develop your style?
When I started I simply illustrated without knowing anything about styles or techniques. But artist friends have remarked that they’ve seen a distinct style emerging. My style is still evolving and I believe it will continue to as I evolve too.
Were there any particular role models for you when you grew up?
Not particularly. But I’m grateful to my Art teacher in school for recognizing my potential appreciating my work in school.
Who was the most influential personality on your career in Illustrations?
The most influential person has been my husband for encouraging me to pursue my dreams. He is truly the wind beneath my wings!
What made you decide to become a freelance illustrator? When did you start freelancing? Do you illustrate for advertising?
I started my enterprise Purple Soul in August 2012 so that I could work on my own ideas and I started illustrating in February 2013. I’ve been a freelancer ever since I quit my HR job. Freelancing gives me an opportunity to be selective about what I would like to work on. I’ve illustrated for short stories, posters, cartoon strips and calendars, and advertising is surely something I would love to illustrate for.
Are many advertising agencies getting illustrations made these days? Do you work more with agencies or publishers?
I have seen agencies getting illustrations made. However I have worked more with publishers.
Was there any time when you wanted to quit Illustrations?
No, never, because I’ve taken the longer route to Art and now I know this is what makes me the happiest.
Have you considered turning your illustrations into toys?
Not yet.
Any other Indian Illustrators who you admire?
I admire and respect each and every illustrator for their work. After all everyone as his/her own unique style of illustrating. But if I were to name a few, they would be Shilo Shiv Suleman, Raghava KK, Sebin Simon, Archan Nair…and the list would go on…
Do you have any favorite fellow illustrators or resources relating to your fields?
Pinterest has been a good resource where I have seen some great work.
You have such a wide experience as a top working professional. What advice do you have for aspiring creative professionals. Would you advise them to take on Illustration as a career option? Is it paying well enough?
I have myself just started and have a long way to go, but for those aspiring to take up art/illustration I would say follow your heart and do not procrastinate like how I did. I believe that if you love what you do, money too will soon follow.
Mac or PC?
PC for now.
Who would you like to take out for dinner?
My husband. And if he is busy, then Richard Gere or Tom Hanks.
What’s on your iPod?
Santana, Pink Martini, The Beatles, Prem Joshua, Yanni, Roxette, Mariah Carey, Diana Krall.
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Advertising Agency: Chirpy Elephant, Chennai, India
Creative Director / Art Director: Jayaraman
Creative Director / Art Director / Copywriter: Leela Ram
Junior Art Director: Brahama Prasad
Studio: Set Fire
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