Hasta La Creative!

À primeira vista, o comercial criado pela BBH de Londres para a marca de tintas Dulux lembra muito Pleasantville – A Vida em Preto e Branco, filme de 1998 com Tobey Maguire e Reese Whiterspoon. Para quem não se lembra, a história se passa dentro de um seriado em preto e branco da década de 1950, e as pessoas temem que as cores mudem tudo aquilo que eles prezam e conhecem.

Em Colour Prohibition, que integra a campanha #ChangeYourStory, as cores são proibidas devido ao seu potencial de estimular a criatividade das pessoas e, desta maneira, despertar o desejo por mudanças. Isso não significa que as pessoas não encontrarão formas de contornar a lei e criar seus próprios oásis de cores, ao mesmo tempo em que alguns rebeldes são tratados como criminosos.

Independentemente da inspiração/referência deste filme, o que realmente precisa ser observado é a qualidade da produção, assinada pela Park Pictures. Vale o play.

Post originalmente publicado no Brainstorm #9
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To really leverage the mobile platform as a marketer, nurture your customer community with entertainment, education and utility appropriate to their context. Here are five takeaways from last week’s Mobile World Congress in Barcelona to help find your brand’s space in the mobile ecosystem:

1. Understand the market/channel size.

Continue reading at AdAge.com

Google’s latest “Search on” ad aired at the very end of the Oscars this year, starring ‘Toy Story’ and ‘Finding Nemo’ filmmaker Andrew Stanton, who declares: “We’re all storytellers”.

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Marketing automation software company Marketo is making a major push into the b-to-c space, spying an opportunity to tap into consumer marketers’ desire to stay engaged with customers.

Long essential to b-to-b marketers, marketing automation platforms such as Marketo, Eloqua and Silverpop are used to monitor performance of marketing campaigns and “score” leads, helping companies prioritize prospects based on their engagement.

But in a recent interview with Ad Age, Marketo CEO Phil Fernandez said b-to-c customers could make up 60% of his firm’s business by 2016.

Continue reading at AdAge.com

Starship’s 1985 hit song ‘We Built This City’ has climbed to number 25 in the official UK single downloads chart after being featured in Three’s latest TV campaign.

Thinkbox, the marketing body for commercial TV, is ramping up its investment in training this year and aims to treble the number of people it trains to 1,000.

Apple is believed to have launched its first social media campaign, having previously eschewed the channel, with a Tumblr page for its iPhone 5c.

Ogilvy & Mather Worldwide has won the jeweller Tiffany & Co’s global advertising account after a competitive pitch.

Adidas has launched a new online gaming platform dubbed #fastorfail starring footballer Lionel Messi, which is powered by social media and offers one fan the chance to get to Rio for the Fifa World Cup.