Mar 04

Premier Foods announces ‘double-digit’ boost to marketing investment

Posted in: Uncategorized

Premier Foods, the owner of Ambrosia, Bisto, Mr Kipling and Oxo, plans to increase its annual marketing spend by a “double-digit percentage”, after posting a marginal 2% increase in annual sales of its core brands to £543.5m, and a 12.3% fall in trading profit.

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