Hasta La Creative!

David Camp, the Republican chairman of the House Ways and Means Committee, is trying to pass a huge tax-reform bill. Within his plan is a provision that is a veritable disaster-in-waiting. If passed, it would devastate the advertising industry and weaken economic growth across our economy as a whole.

What is this provision? In an effort to find “ways and means” to reduce taxes for corporations by 10%, Mr. Camp is proposing we close loopholes in our tax code. Apparently, he views our entire industry as one giant loophole.

Right now, businesses can deduct expenses for advertising in the year it is spent. The IRS deems advertising as “an ordinary and necessary business expense” — which it is.

Continue reading at AdAge.com

AB InBev is launching a rum-flavoured premium lager in the UK to capitalise on the growing popularity of flavoured beer.

On most workdays Lauren Fleischer is a typical consumer packaged goods marketer, guiding products like Sour Patch Kids as the senior associate brand manager for candy at Mondelez International. But on Fridays, she takes a sharp turn into the tech world, overseeing a startup called Prankstr, a digital tool that allows users to pull elaborate pranks on social media.

The project is one of the first programs launched by Mondelez’s “Mobile Futures” initiative, which pairs brand executives with a venture-development firm in an attempt to infuse a more entrepreneurial attitude at the company, whose brands include Oreo and Nabisco.

Continue reading at AdAge.com

Apres sa série « Suburban », l’artiste Ian Strange nous dévoile cette installation Landed. L’œuvre représente la reconstitution d’une maison de banlieue australienne des années 1920 situé sur le parvis de l’Art Gallery of South Australia. La maison, tout en noir, semble être tombée du ciel et s’être embarquée sur le parvis.

Getty Images has conceded ground in the fight against online infringement of its photos by opening its library of news, sports and entertainment images to people, free of charge.

Homebase, the home and garden retailer, has ditched the shipping containers that have featured in its ads for the past two years in favour of showing a family transforming their home and garden.

Film, Online
Kommunal

Advertising Agency:Volontaire, Stockholm, Sweden

(TrendHunter.com) There are a number of ways that the SOS Children’s Villages ad campaign can be read if a person simply looks at the images. Unfortunately, kids can feel invisible for a number of reasons, but…

Après avoir déjà pu vous parler de la première vidéo sur Fubiz, le duo de réalisateurs Colin Delehanty & Sheldon Neill reviennent avec le 2ème volume de ce projet sur le parc national de Yosemite. Un rendu magnifique, rendant avec ce time-lapse un hommage vibrant au parc et aux montagnes de la Sierra Nevada.

Yosemite Project

(TrendHunter.com) These bizarre art projects are strange, perplexing and use wacky types of media to get messages across — this includes creations made out of dead flies, vomit, urine and animal excrement. Although…