Julian Calverley nous partage son voyage d’hiver écossais avec une série photos « Glen Orchy et Glen Etive ». Ce reportage photo traite et sensibilise également sur les dommages de la planète et de la nature. De magnifiques couleurs et une puissance naturel ressort de ces différents clichés.
President Abdullah Gul said he would not go along with a pledge to shut down Facebook and YouTube by Prime Minister Recep Tayyip Erdogan, who is facing a corruption inquiry.
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(TrendHunter.com) Before the Pragma Breadboard, had you ever set eyes on a chopping board that wasn’t generally flat? It’s fascinating that such a design should arise, given how completely different it is…
Far from unbridled joy and enthusiasm at the wonders of technical innovation and human achievements, the outlook in Austin this year is far more measured, writes Simon McEvoy, planning director at Jam.
(TrendHunter.com) Lazy Oaf’s Spring 2014 lookbook takes us on an electric trip through the streets of Shinjuku, Japan.
The lookbook features model April Johnson making her way through Shinjuku’s Robot…
(TrendHunter.com) Looking like something out of a forgotten fairy tale, this sweet and surreal tiny village photography series by photographer Iveta Vaivode is a journey into her past to better understand her…
A 2011 survey conducted by BlogHer and co-sponsored by global communications firm Ketchum found that bloggers’ endorsements wield more influencing power than celebrities.
I suppose this could be true in certain instances, but let’s look at the following instance, a dramatic long-form ad from Italian fashion house Dolce & Gabbana.
Why hire Martin Scorsese to direct Scarlett Johansson and Matthew McConaughey in a black and white vignette—an ad that costs millions to make—if fashion bloggers could do as much for the brand?
Because Dolce & Gabbana’s “Street of Dreams” is a fantasy, and it takes box office stars to realize this kind of dream. To motivate purchase intent, we needs to see Ms. Johansson and Mr. McConaughey flirt, and know that all the scenes smell of Dolce & Gabbana The One (and that we too can experience a romance-to-remember, simply by visiting our nearest Macy’s fragrance counter today).
I’m sure blogger-supported digital word-of-mouth does produce positive results for some products, but I can’t think of a single product that a blogger might peddle more effectively than Ms. Johansson and Mr. McConaughey. Can you?
The post Scarlett Johansson and Matthew McConaughey Are Pretty And They Smell Good appeared first on AdPulp.
Kevin Bacon, the star of ‘Footloose’, ‘The Following’ and EE’s 4G ad campaign, appeared on stage at SXSW interactive today (8 March) to discuss the “Six degrees of Kevin Bacon” game, as the social phenomenon turns 20.
Le réalisateur québécois Mathieu Grimard a réalisé le clip du groupe Rivver en 25 portraits où chaque personne est montrée derrière une surface telle que la glace, le plastique, l’eau, des rideaux et vitres à motifs ou reflétant les lumières du dehors. Une vidéo poétique qui offre une série de jolis portraits vus de l’extérieur.
Austin may not allow e-cigarette use indoors, but the city has still proved fertile territory for R.J. Reynolds’ marketing push around its “smat” e-cig Vuse, which has a robust presence at SXSW.
The brand, which is set to hit stores in the middle of this year, is the official e-cigarette product at the film, music and interactive festival. (It was also an exhibitor at the Consumer Electronics Show in Las Vegas two months ago.) Although it is entering the market after smaller brands such as nJoy and Blu have already made their marks, R.J. Reynolds is pitching Vuse as a game-changing technology: The microprocessor and chip inside monitors and adjusts the heat and power being delivered to ensure what the brand calls consistently satisfying puffs.
We spoke to RIchard Smith, lead manager of communications at R.J. Reynolds about why Vuse is at SXSW, how it will handle approaching government regulation and what its marketing plans are.
(TrendHunter.com) In terms of a second life for an old light fixture, the best you can typically hope for is to hand it down to somebody else or to turn it into an eccentric craft. The Groovie Lamp affords another…
Découvrez le film-manifeste de L’Oréal, « Beauty for All », réalisé par le photographe Peter Lindbergh et rythmé par une bande son de Ludovico Einaudi. A travers des instants de vie universels, il vise à traduire le pouvoir de la beauté sous ses multiples formes et à illustrer la conviction de L’Oréal.
Julian Assange claimed that all citizens are now “part of the what we traditionally call the state, whether we like it or not, and we have no choice,” at SXSW interactive today.
WikiLeaks founder Julian Assange took the stage at SXSW Interactive on Saturday — via Skype, at least, where his name showed up as “Bruce Willis” — to criticize government surveillance as part of a series of conversations on privacy happening this year.
His appearance on two giant screens was greeted with resounding applause and some cheers. But his location in the Ecuadorian Embassy in London, where he is holed up to avoid extradition to Sweden on allegations of rape and other offenses, soon made for a difficult conversation, modern technology notwithstanding.
Interviewer Benjamin Palmer of digital agency The Barbarian Group could no longer make himself heard in London after about fifteen minutes, and so had to make do with alternating between typing questions via the chat box and letting Mr. Assange wax poetic about his views on the increasingly “totalitarian” world we live in. Many of the topics that Mr. Palmer previously told Ad Age he planned to cover, such as internet culture on a global scale and how Mr. Assange’s work has impacted media organizations, weren’t really covered.
(TrendHunter.com) Windows can frame wonderful vistas and bring in an abundant source of natural light, but often, they also invite in dirty air, noise and allows heat to escape — these window accessories remedy…
(TrendHunter.com) This illustrated series on depression and anxiety attempts to portray the struggle with which many people suffer.
Depression is a worldwide affliction, and many people offer suffer silently and…
I’m sitting on the Heathrow tarmac aboard BA191 bound for SXSW in Austin, Texas. The plane is rammed with fellow UK marketing professionals. Our mission: to discover ‘the future’ and report back to base.
(TrendHunter.com) The line of Intimacy 2.0 transparent dresses is something that leaves nothing to the imagination.
Dutch designer Daan Roosegaarde created clothing for women that corresponds with their rising…
L’artiste Ed Fairburn utilise des cartes de routes, de trains et de rivières pour ensuite créer ses portraits féminins à grande échelle. Tel la sculpture d’un objet à partir d’un bloc de pierre, Fairburn utilise méticuleusement encre et crayon hachuré pour créer des portraits parmi les caractéristiques topographiques.
They say you can’t go wrong by using a cute dog in a TV commercial. But what about a dying dog?
General Motors’ Chevrolet is being lauded — and ripped — for an emotional new TV spot for the Equinox showing a woman saying goodbye to her pooch “Maddie” before the dying dog is euthanized.
But here’s something you might not know. The spot wasn’t created by an ad agency. And Chevy has never actually aired the 60-second spot, according to spokeswoman Cristi Vazquez.
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