Brits and Scandinavians: it’s a love story that goes way back

ABBA, Roxette, The Bridge, Bjorn Borg and Ikea: UK consumers have always loved Scandinavian culture and its simplistic, practical style. And the feeling is mutual, says former Ikea UK marketing director Anna Crona.

Ed Vaizey ‘delighted’ as LBC goes national on DAB radio

Global’s talk radio network LBC, self-styled as ‘London’s Biggest Conversation’, became a national station today on DAB radio.

Model-Identifying Collections – The Rag and Bone Fall 2014 Collection Identifies Models’ Names (GALLERY)

(TrendHunter.com) The Rag and Bone Fall 2014 Collection brings knock-around booties, luxe hats, sweaters you could live in and well made jeans you could wear every day to the forefront of the runway. The designer…

Cheat Sheet Kitchenware – The Finer Slicing Cutting Board by the Usuals Has Knife-Guiding Marks (GALLERY)

(TrendHunter.com) The Finer Slicing Cutting Board is like a cheat sheet for chopping and dicing in the kitchen. Meant for those who require a little bit of guidance when preparing meals for the day, it is marked up…

Impatience Has Its Reward: Books Are Rolled Out Faster

While the television industry has begun catering to impatient audiences by releasing entire series at once, the book business is upending its traditional timetable by encouraging a kind of binge reading, releasing new works by a single author at an accelerated pace.

    



Ralph Kiner, Slugger Who Became a Voice of the Mets, Dies at 91

Kiner led the National League in home runs every year from 1946 to 1952, spent half a century broadcasting Mets games and was inducted into the Baseball Hall of Fame in 1975.

    



Cougar Boots: The Indestructible Brochure

These brochures designed by Blammo for Cougar boots were placed in parks and hiking trails in urban areas in Canada. Like the boots they advertise, the brochures are completely waterproof, cold-proof, and indestructible.

Advertising Agency: Blammo, USA
Creative Director: Michael Murray
Art Director: Oliver Brooks
Copywriter: Mike Richardson
Account Director: Nicole Brown
Agency Producer: Gord Cathmoir
Account Manager: Amanda Tucci

Walmart’s Advice to Ad-Tech: Dumb It Down, Please


Want to do business with Walmart? CEO of global ecommerce (and former CNET CEO) Neil Ashe has a bit of advice for you. And a sports metaphor.

“What they often say about the best athletes is that they play the game a little bit slower than anybody else does — so the game is slightly slower and they see it at a pace which allows them to go faster. I think that couldn’t be more true here,” he said at the Interactive Advertising Bureau’s Annual Leadership Meeting in Palm Desert, Calif.

The analogy was meant to convey Mr. Ashe’s appreciation for those publishers who take it slow but steady when trying to sell to Walmart.

Continue reading at AdAge.com

Revelations by AOL Boss Raise Fears Over Privacy

AOL’s chief, Tim Armstrong, set off a firestorm among American workers by publicly revealing information about medical costs for two babies covered by company health plans.

    



Cartoon-Inspired Alcoholic Beverages – The Disney Themed Cocktails by Cody is Fit for Royalty (GALLERY)

(TrendHunter.com) As much as animated Disney movies might be geared towards children, adults love them too and now they can enjoy the films in style with Disney Themed Cocktails. As cartoonish as the characters…

Istanbul Journal: Pirate Radio Gives Voice to Syrian Opposition

Over a dozen opposition radio stations broadcast into Syria, and some activists try to keep their signals, and themselves, alive by running operations from places like Turkey.

    



Google Integrates comScore Into Its Ad-Tech in Bid for Brand Dollars


Google is bringing real time branding metrics into its ad technology via an integration with comScore, the company announced today.

The integration will allow both publishers and advertisers to instantly monitor whether their campaigns are hitting the right age and gender metrics, and adjust accordingly. The integration will give brands access to some of the real time optimization cherished by direct response marketers, but those capabilities are somewhat less valuable to brands, who are not going after conversions and clicks.

“Ultimately brands are looking to engage with their consumers, build new relationships with consumers — wouldn’t it be great if you actually gave them the tools to be able to do that and optimize their campaigns towards those goals that they really care about,” said Google VP display advertising Neal Mohan in an interview with Ad Age.

Continue reading at AdAge.com

Addictive Avian App Parodies – Flappy Doge is a Replacement for the Flappy Bird Removed Game (GALLERY)

(TrendHunter.com) With Flappy Bird removed, thankfully people on the Internet have already been at work to fill the void. Flappy Bird was a free-to-download app that was popular mainly because of how frustrating and…

Unimed Curitiba Health Insurance: Perfume

The perfume you smell is the cigarette you smoke.
Please stop smoking.

Advertising Agency: Bronx Propaganda, Curitiba, Brazil
Creative Director: Alexandre Silveira
Creative Supervisor: Marianna Slompo
Copywriter: Zé Luís Schmitz
Art Director: Preto Murara
Illustrator: Leonardo Soares
Published: 2013

The Lede: Turkey Deports Journalist for Criticizing Government on Twitter

Turkey deported an Azerbaijani journalist on Friday for “posting tweets against high-level state officials,” according to an Interior Ministry order obtained by his newspaper, the English-language daily Today’s Zaman.

    



Unimed Curitiba: Keep your company’s stars, 2

Keep your company’s stars with our corporate health insurance.

Advertising Agency: Bronx Propaganda, Curitiba, Brazil
Creative Director: Alexandre Silveira
Creative Supervisor: Mariana Slompo
Copywriter: Zé Luís Schmitz
Art Director: Preto Murara
Photographer: Nuno Papp
Image Bureau: Magma Image Studio
Published: 2013

Unimed Curitiba: Keep your company’s stars, 1

Keep your company’s stars with our corporate health insurance.

Advertising Agency: Bronx Propaganda, Curitiba, Brazil
Creative Director: Alexandre Silveira
Creative Supervisor: Mariana Slompo
Copywriter: Zé Luís Schmitz
Art Director: Preto Murara
Photographer: Nuno Papp
Image Bureau: Magma Image Studio
Published: 2013

Circular Wireframe Seating – Radiolaria Garden Chair by Lukas Dahlen is Inspired by Sea Creatures (GALLERY)

(TrendHunter.com) The Radiolaria Garden Chair looks like an abstract piece of furniture, but for those familiar with marine life, it is clear that it references more than a set of random lines and other basic…

Bonsucesso TravelCash Card: Translation

Print
Bonsucesso

Money. The universal language.

Advertising Agency:Filadelfia, Belo Horizonte, Brazil
Creative Director:Dan Zecchinelli
Art Director:Lucas Queiroz
Copywriter:Flavio Chubes

Sony PlayStation 4: Exhausted Heros

Film
Sony Playstation

Advertising Agency:Grey, Barcelona, Spain
Account:Beatriz Fernandez, Carmen Cortés
Creative:Antonio Montero, Enric Nello, Alejandro De Antonio, Jorge Manzaneque
Audiovisual:Sara Muñoz, Carmen Orbe, Juan Torres
Film Producer:La Joya Producciones
Film Director:Alex De La Iglesia
Postproduction:We Work
Sound Studio:The Lobby