Advertising Agency/Production/Editorial/Post/Sound Design/Audio Company: BIGSMACK, USA
Executive Creative Director / Director: Andy Hann
Creative Director: Matt Hall
Executive Producers: Heidi Erney, Richard DiNublia, Tommy Leonard
Senior Copywriter / Producer: Laura Gillespie
Head of Marketing: Andrew Kobliska
Director of Photography: Brad Smith
Line Producer: Larry Schwartz
Graphic Designers / Compositing: Matt Hall, Jason Harmon, Rick Malwitz, Dan Hoffman
Editor: Karama Horne
Audio Engineer: Bob Schachner
Color Correction: Janet Falcon, Catherine Pantazopoulos
Production Coordinator: Meg Hughes
Long John Silver’s is on a crusade to get consumers to “Think fish.”
The chain is planning a major brand relaunch this year, starting with a new campaign this week with a new tagline, “Think fish,” that includes TV spots with environmental messaging. In one spot dubbed “Final frontier,” a voiceover narrates, “Anyone ever heard of free range?” with imagery of confined cows. The voiceover next says, “Get your next meal from the real frontier — fish sustainably harvested from the wildest place on earth.”
The spots were created by Louisville, Ky. agency Creative Alliance, and the campaign will also include national print coupon insertions in Sunday newspapers, online ads, social media and direct-to-consumer communication in restaurants.
(TrendHunter.com) In a world obsessed with either loving or hating Valentine’s Day, there is beginning to be a shift towards people looking for weird ways to say I love you for an almost celebratory hatred….
Maserati’s spectacular Quvenzhane-Wallis-narrated Super Bowl commercial has had its share of fans and detractors alike, from agency creative chiefs to armchair critics. So did it prove to be a good media strategy for the Ghibli sports sedan?
A 90-second ad in the Super Bowl went for probably around $11 million. Add to that the production of the spot, the Yahoo home-page takeover, the USA Today cover wrap, paid search and digital display advertising, and it feels like a cool $16 million to $17 million for the week’s media buy. I’ve always been a fan of Super Bowl advertising, but this buy didn’t make sense to me.
Avec cette housse de couette pour le moins surprenante, l’expression « plonger dans son lit » prend tout son sens. Impossible de se noyer, malgré ce motif de fond de piscine très réussi et proposé par Snurk pour 60€. Le projet Swimming Pool Bed Concept est à découvrir en images dans la suite de l’article.
Last week, we brought you the behind-the-scenes video for Air New Zealand’s collaboration with Sports Illustrated, the flight safety video, “Safety in Paradise.”
Now, without further ado, is that full clip (above). “Safety in Paradise” celebrates 40 years of Air New Zealand flying to the Cook Islands, and 50 years of Sports Illustrated helping adolescent boys explore their budding sexuality with their Swimsuit Issue. The new safety video features swimsuit models Ariel Meredith, Chrissy Teigen, Hannah Davis, and Jessica Gomes hanging with Cook Island natives — as well as a cameo from three-time cover model Christie Brinkley (who just turned 60!) from her Hollywood home.
“The behind the scenes video has generated much conversation around the world about our brand and the Cook Islands as a destination since it was released last week. It’s exciting for us to release the full video today and we hope it will encourage many viewers to consider a trip to the Cook Islands,” says Jodi Williams, Air New Zealand global head of brand development.
To celebrate the launch of “Safety in Paradise,” Air New Zealand is giving online viewers the chance to win one of five trips for two to the Cook Islands. The video goes live today and “will be progressively rolled out on board across Air New Zealand’s fleet from the end of February.”
“Safety in Paradise” marks the latest in a long line of innovative safety videos from the airline, including videos starring Richard Simmons, Bear Grylls, and Betty White, and a Hobbit-themed safety video timed to coincide with the release of Peter Jackson‘s first Hobbit film. It also marks just one aspect of a “major worldwide marketing campaign planned to celebrate the 50th anniversary” of the Sports Illustrated Swimsuit Issue.
Gannett’s Indianapolis Star is happily learning what movie studios have long known: Ghost stories are a huge draw.
“The exorcisms of Latoya Ammons,” a 5,300-word feature by investigative reporter Marisa Kwiatkowski, has become one of the most widely read pieces in the paper’s history since it was published last month, according to Jeff Taylor, the Star’s editor and VP-news. But even as the story continues to rack up social shares to make BuzzFeed jealous, including 62,000 on Facebook, the paper may find more luck cashing in via Hollywood than on Madison Avenue.
The feature describes a Gary, Ind., family that endured an experience not unlike the story in last year’s movie “The Conjuring.” Their rented house exhibited odd behavior — swarming black flies, creaking doors, the sound of mysterious footsteps — which they claimed was followed by demonic possession of the mother and children.
(TrendHunter.com) If there’s one thing that the tech community loves doing, it’s mocking up current solutions or drafting their own, which is something this collection of smartphone concepts looks to pay…
George Ernst III, creative director at Tenthwave Digital, and Ricky Bacon, VP of engineering at Noise Marketing, are behind a new site called “What The Fuck Is My Brief?”
The site generates a random, ridiculous brief when you visit, followed by responses like “Get Spike Lee to direct that shit” and “I swear to God if you say ‘earned media’ I’m going to fucking cut you,” which, when you click on them, generate another brief. We’ve seen plenty of sites in a similar style before, but as these go this is one of the funnier ones. There’s also enough variety to keep you clicking for awhile. Check out some of our favorite briefs below, and head on over to the site for the full experience.
In the Philippines, Head & Shoulders is drawing attention to its brand prior to Valentine’s Day with a filmed stunt in which young guys go on a blind date with a woman, played by an actress, who appears to have outrageously bad dandruff. As they sit with the girl discussing her day, she flicks her hair constantly, sending the “dandruff” over food, drinks and onto the floor. What’s cute about this film is that the guys, rather than running a mile, are actually quite helpful and tactful in their responses before the trick is revealed (they were rewarded with real blind dates after the stunt). Ace Saatchi & Saatchi created the commercial, and is encouraging people to share it with the Twitter hashtag #FlakerDate. It’s had over 400,000 YouTube views so far, and has been featured in local media, including a talk show.
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(TrendHunter.com) Two things come to mind when taking in the Tide ‘Removes Stains in One Go’ ad campaign: surreal and minimalist. The first has everything to do with the fact that the cheetah, zebra and…
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