Kraft Packs Meat, Peanuts and Cheese Into New ‘P3’ Product


Kraft Foods Group is combining peanuts, meat and cheese into a new brand called P3 in a move to capitalize on America’s growing protein fix.

Kraft CEO Tony Vernon confirmed the launch during an earnings call on Thursday. “Protein is hot whether it’s peanuts or meats or cheese,” he said. “P3 combines all of those products into a convenient snacking unit that we think is going to be a big winner.”

The brand name stands for “portable protein pack,” according to an image of the product shown on a trade publication called Foodproductiondaily.com. The publication displayed a version of the product marketed under Kraft’s Oscar Mayer megabrand name, noting that it was displayed at the International Production and Processing Expo.

Continue reading at AdAge.com

Advertising Jobs: Deep Focus, Edifice Agency, RPM Advertising

This week, Deep Focus is hiring a copywriter and an art director. Meanwhile, Edifice Agency is seeking a community manager, and RPM Advertising is on the hunt for an interactive art director. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

deep-focus-logo

Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

New Career Opportunities Daily: The best jobs in media.

One-Wheeled Motorbikes (UPDATE) – The Ryno Micro-Cycle is a Powerful and Compact Conveyance (GALLERY)

(TrendHunter.com) If you considered the motorcycle, the moped or even the scooter to be smart ways to get around congested city streets, you will certainly be drawn to the Ryno Micro-Cycle. This is the unicycle…

HOP ! Airline: HOP Rugby, HOP Child, HOP Rugby

Film
HOP !

Advertising Agency:Les Gaulois, Paris, France
Creative Director:Marco Venturelli, Luca Cinquepalmi
Art Director:Florence Vignon
Director:Tom Willems

Carphone Warehouse: Valentine’s Day Bouquet


Media, Direct Marketing, Design
Carphone Warehouse

Advertising Agency:Chi & Partners, London, United Kingdom
Creative Directors:Jon Burley, Rob Webster, Alexei Berwitz
Art Director:James Crosby, William Cottam
Copywriter:James Crosby, William Cottam
Additional Credits:Max Henderson, Emma Modler, Sam Lewis, Matt Thomas, Ana Saffer, Smoke & Mirrors

INITIALES P.P jewellery: Thieving magpies

Advertising Agency: PONK, Paris, France
Creative Director: Franck Pralong
Art Director: Clémentine Damolini
Photographer: Ilario Magali
Published: December 2013

Volkswagen to Stop Using Primates in Ads, Withdrawing Teaser for Super Bowl Commercial

The car company agreed to abide by a no-primates policy advocated by People for the Ethical Treatment of Animals.

    



Blush Berlin: Hottest poster ever

Advertising Agency: Glow, Berlin, Germany
Creative Director: Johannes Krempl

Oxigénio Radio Station: Hipster, Groove, MC


Print
Oxigénio

For those who breathe music.

Advertising Agency:Mccann Erickson, Lisbon, Portugal
Creative Director:José Godinho Marques
Art Director:José Godinho Marques
Illustrator:José Godinho Marques
Copywriters:José Godinho Marques, Tomás Pimenta da Gama, Mário Nascimento

Carphone Warehouse: Scrimper’s Valentine’s Day bouquet

Why spend more this Valentine’s Day?

Advertising Agency: CHI & Partners, London, UK
Creative Directors: Jon Burley, Rob Webster, Alexei Berwitz
Art Director / Copywriter: James Crosby, William Cottam
Additional credits: Max Henderson, Emma Modler, Sam Lewis, Matt Thomas, Ana Saffer / Smoke & Mirrors
Published: February 2014

Blush Lingerie: Fuck EU


Print
Blush

Advertising Agency:glow, Berlin, Germany
Creative Director:Johannes Krempl
Photographer:Nils Rodekamp

Oxigénio Radio Station: MC

For those who breathe music.

Advertising Agency: McCann, Lisbon, Portugal
Creative Director / Art Director / Illustrator: José Godinho Marques
Copywriters: José Godinho Marques, Tomás Pimenta da Gama, Mário Nascimento
Published: February 2014

Oxigénio Radio Station: Groove babe

For those who breathe music.

Advertising Agency: McCann, Lisbon, Portugal
Creative Director / Art Director / Illustrator: José Godinho Marques
Copywriters: José Godinho Marques, Tomás Pimenta da Gama, Mário Nascimento
Published: February 2014

Oxigénio Radio Station: Hipster

For those who breathe music.

Advertising Agency: McCann, Lisbon, Portugal
Creative Director / Art Director / Illustrator: José Godinho Marques
Copywriters: José Godinho Marques, Tomás Pimenta da Gama, Mário Nascimento
Published: February 2014

Wall to Wall Carpeting CD Packaging

Les créatifs du studio grec Bent ont réalisé le design de l’album de Wall to Wall Carpeting intitulé « Pilliad Echons », imprimé chez Symbol Ink et édité chez la maison de disques Orilla. Fabriqué en liège, le packaging du CD représente une rivière agitée en adéquation avec le mouvement des ondes sonores de la musique.

Wall to Wall 7
Wall to Wall 6
Wall to Wall 5
Wall to Wall 4
Wall to Wall 3
Wall to Wall 2
Wall to Wall 1

Honda Plus Roadside Assistance: Jumper cable

You’re never alone.

Advertising Agency: Grip Limited, Toronto, Canada
Creative Director: David Crichton
Associate Creative Director: Ben Steele
Art Director: Yan Snajdr
Copywriter: Tom Mednick
3D Artist: Jody Wagner
Photographer: Robert Watson
Published: February 2014

Honda Plus Roadside Assistance: Air pump

You’re never alone.

Advertising Agency: Grip Limited, Toronto, Canada
Creative Director: David Crichton
Associate Creative Director: Ben Steele
Art Director: Yan Snajdr
Copywriter: Tom Mednick
3D Artist: Jody Wagner
Photographer: Robert Watson
Published: February 2014

Honda Plus Roadside Assistance: Gas hose

You’re never alone.

Advertising Agency: Grip Limited, Toronto, Canada
Creative Director: David Crichton
Associate Creative Director: Ben Steele
Art Director: Yan Snajdr
Copywriter: Tom Mednick
3D Artist: Jody Wagner
Photographer: Robert Watson
Published: February 2014

Honda Plus Roadside Assistance: Tow cable

You’re never alone.

Advertising Agency: Grip Limited, Toronto, Canada
Creative Director: David Crichton
Associate Creative Director: Ben Steele
Art Director: Yan Snajdr
Copywriter: Tom Mednick
3D Artist: Jody Wagner
Photographer: Robert Watson
Published: February 2014

Better This: Sleeping pills

Your daily dose of self-improvement.

Advertising Agency: Livingroom, Dubai, UAE
Creative Director: Mansoor A. Bhatti
Art Directors: Lara Bizri, Ruel, Dina Sam, Cynthia Wong, Mansoor A. Bhatti
Copywriter: Umer Razzak
CSD: Elias Kanakri