Feb
14
Kraft Packs Meat, Peanuts and Cheese Into New ‘P3’ Product
Posted in: UncategorizedKraft Foods Group is combining peanuts, meat and cheese into a new brand called P3 in a move to capitalize on America’s growing protein fix.
Kraft CEO Tony Vernon confirmed the launch during an earnings call on Thursday. “Protein is hot whether it’s peanuts or meats or cheese,” he said. “P3 combines all of those products into a convenient snacking unit that we think is going to be a big winner.”
The brand name stands for “portable protein pack,” according to an image of the product shown on a trade publication called Foodproductiondaily.com. The publication displayed a version of the product marketed under Kraft’s Oscar Mayer megabrand name, noting that it was displayed at the International Production and Processing Expo.
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