Hasta La Creative!

Ikea is launching its first sustainability drive in the UK to help “revitalise” the brand as it seeks to draw attention to its social responsibility efforts.

Data derived from digital platforms gives a real-time view into what consumers are thinking or doing. Agencies that can unlock that data can use it to provide insight that allows brands and clients to adapt to them and gain a competitive advantage.

Many in Turkey see the new laws as an effort to stem leaks in a corruption investigation of the prime minister and those close to him.

American brands continue to take a stand against Olympic host Russia’s intolerance of gay rights.

The day before the 2014 Winter Olympic Games officially kick off in Sochi, Google revamped its home page with a Winter Olympic-themed doodle in the colors of the gay pride flag. Below the image the company posted a couple anti-discrimination lines from the Olympic Charter.

“The practice of sport is a human right. Every individual must have the possibility of practicing sport, without discrimination of any kind and in the Olympic spirit, which requires mutual understanding with a spirit of friendship, solidarity and fair play,” quoted the company.

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Spending an estimated $1 billion to sponsor and advertise during the Olympics in Sochi, Russia, marketers hope that multiple issues threatening to overshadow the Games won’t repel consumers.