Hasta La Creative!

Advertising Agency: Point Blank Advertising, Mumbai, India
Director: Bindu Sujeesh
Creative Director: Sujeesh Sukumaran
Art Directors: Sarthak Sawant, Pankaj Bhatia
Copywriters: Guruguhan Iyer, Sherry Italia
Copy Head: Dr. Sapna Punjabi
Photographer: Nikhil Shivdikar
Additional credits: Nilesh Sawant
Account Executive: Tanvi Parkar

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Aaron Kushner, publisher of The Orange County Register, has been playing hardball against distressed competitors and lustily grabbing for a bigger footprint.

The maker of the line of toy robots, which have spawned $3 billion in movie revenue, has streamlined both the figures and their marketing.

After struggling to gain share in the Greek yogurt segment, Yoplait is taking the gloves off with a new campaign that calls out category leader Chobani by name.

One TV ad in the campaign, called “The Yoplait Greek Taste-Off,” declares that “people agree, Yoplait Greek blueberry tastes better than Chobani blueberry.” The brand, part of General Mills, cites a national taste test it says found that 65% of consumers prefer the Yoplait variety to Chobani’s fruit-on-the bottom version.

The effort will include digital, social, PR and in-store promotions, including taste tests in hundreds of grocery stores. It will encourage consumers to do their own side-by-side comparisons and share the results on Twitter, Facebook and Instagram with the hashtag “#TasteOff.” There will also be a Tumblr page at GreekTasteOff.Tumblr.com.

Continue reading at AdAge.com

(TrendHunter.com) Modern design firm Studio O+A is behind the bright and bubbly new Cisco-Meraki office design. This playful workplace is filled with vibrantly colored walls, fixtures and furniture, which helps to…