Hasta La Creative!

Last month, Perform Group, a U.K.-based sports media company, warned investors and analysts that its year-end revenues were expected to fall 6% short of expectations. The miss, they said, was partly because digital display advertising in the U.S., where Perform is majority owner of The Sporting News, would not grow as quickly in the fourth quarter as it had forecasted earlier in the year.

Investors didn’t take the news well, quickly halving Perform’s stock price on the London Stock Exchange. On Jan. 10, the company said Chief Financial Officer David Surtees had resigned after six years at his post. Oliver Slipper, joint-CEO at Perform, told Ad Age the revenue miss was related to overly optimistic forecasting, not poor performance. The company still expects revenue growth of 35% for 2013, with ad revenue growing at more than 50%. Most analysts remain bullish about the company, and its stock price has recovered somewhat.

Still, it was a surprising misstep for the high-flying Perform, which aims to be a serious player in the U.S. ad market. The company, which draws the bulk of its revenue from distributing content and data to sports online betting sites, has looked to digital and video advertising for growth. In doing so, Perform is following the money, Mr. Slipper said.

Continue reading at AdAge.com

Randy P. Martin, dont nous vous avons déjà parlé auparavant, propose un projet en cours intitulé We Are Tiny dans lequel il intègre un sujet humain minuscule face à l’immensité d’une nature imposante. Ses photographies, jouant avec la lumière et le grain, rappellent que l’homme n’est qu’un point dans l’univers.

Portfolio de Randy P Martin

Agora é pra valer: Denver Broncos e Seattle Seahawks serão as grandes estrelas do Super Bowl 48. Enquanto os dois times se enfrentam dentro de campo, diversas marcas estarão disputando a atenção do público. De certa maneira, a Pepsi costuma sair um pouco na frente, já que tem a vantagem de ser a patrocinadora oficial do show do intervalo. Mas, como foi que surgiu a ideia de se fazer uma pausa durante o jogo?

A resposta vem em um comercial assinado pela BBDO, que resolveu criar uma fábula para explicar como aconteceu o primeiro intervalo durante uma partida de futebol americano, e como a marca de refrigerante já estava presente desde então. Daí fica fácil associar a Pepsi ao intervalo do Super Bowl.

A trilha sonora do filme é Locked Out Of Heaven, do cantor Bruno Mars – atração do show do intervalo este ano.

Post originalmente publicado no Brainstorm #9
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Audi has released a timely ad to celebrate the career of Allan McNish, the sportscar racer known affectionately as ‘The Flying Scotsman’.

CBS Outdoor International officially becomes Exterion Media today following the acquisition of CBS Outdoor International in September by Platinum Equity.

Há momentos na vida de um homem que podem marcá-lo para sempre. Ok, eu sou mulher, então apenas posso supor que sim, especialmente depois de assistir a Just a Wee, comercial criado para a Hoot Comedy para a Bathstore. O filme conta de forma bem-humorada – pelo menos na medida do possível – a história traumática de um homem que faz xixi sentado.

A história contada por  Gary, que é flagrado pela mulher no banheiro e tem de explicar que está apenas fazendo xixi,  parece ter sido inspirada em outro momento masculino traumático, vivido pelo personagem de Ben Stiller em Quem Vai Ficar Com Mary? 

Se Just a Pee vai vender produtos para banheiros, eu não sei. Mas que muita gente vai lembrar dele por um tempo, isso é bem provável.

Post originalmente publicado no Brainstorm #9
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The energy of visitors attending events at The O2 is captured with a photo booth that takes multiple shots of fans to instantly create a GIF-like animation designed for sharing with friends.

A Burger King Super Bowl ad will be scripted, recorded and edited in-house at Absolute Radio.

There’s a fight taking place over the future of internet access. Marketers can’t afford to sit on the sidelines.

Broadband providers and the Federal Communications Commission are battling over whether all internet traffic should be delivered equally, a principle known as “net neutrality.” If net neutrality goes away — a federal appeals court temporarily defanged the FCC’s decree last week — the cost of doing business online could skyrocket.

Broadband providers like Verizon, Comcast, AT&T and Charter Communications would be able to impose new taxes on online-content delivery, the web equivalent of express shipping charges on bandwidth-intensive service like Hulu, YouTube and Netflix. This would fundamentally hurt marketers that rely on the web to deliver rich content or commercial messages attached to video content. But it could also bring opportunity.

Continue reading at AdAge.com