Jan
31
FolliHair by McCann
Posted in: Uncategorized
The post FolliHair by McCann appeared first on desicreative.
Jan
31
TV Sports: Wind Simulator? Fox Has Innovations Lined Up for Super Bowl Broadcast
Posted in: UncategorizedSoftware that will be able to show the breezy patterns at MetLife Stadium is among the technologies Fox will use in covering Super Bowl XLVIII.
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Jan
31
Animated Book Sculptures – Wiry Limbs, Paper Backs by Terry Border Brings Novels to Life (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Wiry Limbs, Paper Backs art series breathes new life into old books. Although it is becoming abundantly clear that physical books are in no danger of dying away in the near future, such artistic…
Jan
31
White House Urges China to Act on Journalists’ Visas
Posted in: UncategorizedThe statement was the latest public effort on behalf of reporters for Bloomberg and The New York Times thwarted in their work by visa delays.
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Jan
31
Newcastle Brown Ale: The official stock footage trailer for the mega huge football game ad we didn’t make
Posted in: Uncategorized
Jan
31
Newcastle Brown Ale: Actual focus groups react to the Mega Football Ad we didn’t actually make
Posted in: Uncategorized
Jan
31
Newcastle Brown Ale: Real focus groups gave Newcastle’s mega huge football game ad a mega huge score
Posted in: Uncategorized
Jan
31
Vietnam-Set Fashion Lookbooks – The Anthropologie SS14 Catalog Stars Eniko Mihalik (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Shot on the riverways and streets of Vietnam, the Anthropologie SS14 lookbook brings an exotic flavor to the retailer’s latest crop of fashionable designs. Considering that the brand often…
Jan
31
Amazon to Raise Fees as Revenue Disappoints
Posted in: UncategorizedRevenue rose 20 percent, but the online retailer said it was considering raising prices by as much as 50 percent on its $79 Prime shipping program.
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Jan
31
Egypt Tries to Reassure Journalists From Abroad
Posted in: UncategorizedThe government told foreign correspondents that they are free to work in Egypt after prosecutors accused 20 journalists for Al Jazeera television of conspiring with the Muslim Brotherhood.
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Jan
31
Staking Out Her Place Among Men Atop N.F.L.
Posted in: UncategorizedTracy Perlman turned her love of sports into a marketing career and became a member of the very small club of women in senior positions in major professional leagues.
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Jan
31
Advertising: High Stakes for Agencies, and Products, at Super Bowl
Posted in: UncategorizedSponsors hope to win attention and praise for their expensive ads, but the commercials also have to sell something.
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Jan
31
Hong Kong Paper Ousts Top Editor, Stirring Concern
Posted in: UncategorizedMing Pao’s history as a serious, independent paper has given it outsize influence, but it might be the latest victim of the mainland’s effort to rein in the media here.
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Jan
31
In the Event of an Air Emergency, Remember What Alf Said
Posted in: UncategorizedYou’ve heard it all before, so airlines are enlivening their in-flight safety videos, while bringing buzz to their brands.
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Jan
31
Sink-Inspired Noodle Bowls – The Sink Bowl Can Pick Up Your Leftover Scraps (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) A designer named Sherwood Forlee has created the ‘Sink Bowl’ that is used for Ramen noodles. This type of bowl has a sink-like feature that helps you consume the rest of your leftover…
Jan
31
‘Big Game, Big Ads’ Goes Behind the Scenes of Bud, Coke Ads
Posted in: UncategorizedALLISON P. ARDEN
Thirty years ago Apple inspired creatives of all kinds with the advent of the Macintosh computer. That same year it turned the biggest football game of the year into an annual display of brand creativity with its groundbreaking spot “1984.”
Jan
30
Google’s Efforts to Reverse Ad-Price Declines Aren’t Working
Posted in: Uncategorized
Google’s ad business has matured into its awkward adolescent years, its latest results showed again Thursday.
The search giant’s old friends — direct-response advertisers — have been around long enough to know how much they want to spend with Google and how to counter the company’s efforts to get them to spend more, especially for mobile ads. And its new friends — brand advertisers — are still figuring things out.
As a result, even though Google’s ad revenue totaled $14.1 billion in the fourth quarter of 2013, up 17% from the previous year, that growth seems to have stemmed from people clicking on more ads, not advertisers paying more for each ad.
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