Hasta La Creative!

Procter & Gamble Co. and Wieden & Kennedy have two very different takes on moms in near-simultaneous new ads for the corporate brand and Old Spice. But the company sees it as all the same — in a way.

In the earnest corporate “Pick Them Back Up” ad released Jan. 6, P&G and Wieden portray moms as misty-eyed unsung heroes behind Olympic athletes. In an over-the-top Old Spice ad released three days earlier, P&G and Wieden portray moms as stalkers hiding behind bedroom doors, slithering from beneath couch cushions and lurking behind creepy janitor masks as they sing laments over sons who grow up and date young women.

“This is two different takes on the same insight — that our mom is our greatest fan, whether she’s raising an Olympian or an Old Spice guy,” said P&G spokesman Paul Fox in an e-mail.

Continue reading at AdAge.com

From day two of the Consumer Electronics Show, Sarah Power, Initiative’s chief strategy officer, North America, explains why understanding Millennials is front of mind for those at the Las Vegas tech tradeshow.

Last year was a watershed year for social video advertising. But what can we expect in 2014?

Store loyalty cards aren’t meant to be about instant gratification. They are about proving your devotion to a store by spending hundreds of dollars in the hope that, a few months down the line, you might collect enough points to earn a free toothbrush.

This received wisdom has been the central tenet of most loyalty schemes for decades, but Waitrose, the U.K. supermarket arm of the John Lewis Partnership, is bucking the trend by offering myWaitrose cardholders a free daily coffee instead of points.

The free coffee has proved so popular that, according to some reports (which Waitrose is flagging but could not verify), it is now the second biggest coffee provider in the U.K. after McDonald’s. In the first half of 2013, half of all Waitrose sales were made with a myWaitrose card. The department store has 3.5 million cardholders.

Continue reading at AdAge.com

Alors qu’il travaille actuellement sur le chantier de construction de la Shanghai Tower, Wei Gensheng profite de la vue qu’offre ce projet pour nous faire découvrir la ville depuis plus de 610 mètres de haut. Des clichés incroyables pris depuis, ce qui sera en 2014 à son achèvement, le 2ème bâtiment le plus haut du monde.

Advertising Agency: DLV BBDO, Milan, Italy
Creative Directors: Stefania Siani, Federico Pepe
Deputy Creative Directors: Valentina Amenta, Davide Fiori
Art Director: Luca Guarini
Copywriter: Luca Capece
Illustrator: Davide Calluori, Daniele Tribi
Account: Charlie Berges, Gloria Leonesio, Fabiola Miccone

“A lot of people feel that prostitution is a threat to several social and moral orders and thus treat prostitutes as less worthy human beings. Pro Centre wants the society to acknowledge the person behind the title «prostitute» and «whore».”

Advertising Agency: Anti Advertising, Oslo, Norway
Creative Director: Erik Heisholt
Art Director: Torstein Søreide Skogedal
Copywriter: Thomas Larsen Eltvik
Photographer: Jens Haugen
Graphic designer: Martine Strøm
Project manager: Kjersti Brinch Lund

Avec une qualité d’image incroyable, Advantage est le nom de ce court-métrage réalisé par Martin & Sandro Baebler. Produite par Bsv-Production, il nous plonge dans une ambiance old-school, suivant la course d’un homme en voiture au volant d’une vieille et magnifique Chevrolet Corvette C2, non sans rappeler le film Bullitt.

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(TrendHunter.com) The Baby In Table would be a practical family room inclusion if your child has recently learned to crawl. Keeping tabs on newly mobile bubs can be a bit of a challenge when there’s always…