Les équipes espagnoles de cabinet b720 Arquitectos ont repensé l’architecture et le design du marché en extérieur barcelonais Els Encants Vells. Une création sculpturale de métal en suspension impressionnante, permettant d’allier avec talent la tradition à la modernité. A découvrir dans la suite.
Tesco had its family-through-the-years holiday spot. Now, it's Netflix's turn.
In its first work for the brand, Deutsch/LA tells the story of the McDermott family—from the point of view of a porcelain Christmas tree topper voiced by Sopranos star Lorraine Bracco. We begin in the late '70s, as Mom brings the ornament home, where it will witness all sorts of shenanigans over the next 34 years. Holidays bring the usual family stresses for the McDermotts, but three decades later, something finally comes along that brings them all together for a quiet few hours—Netflix streaming.
The spot is nicely shot by Matt Aselton of Arts & Sciences—all the period details are fun. (Even today, the McDermotts retain a stubborn '70s vibe.) And Bracco's voice is as rich and evocative as ever, perfect for an ad with vintage touches.
Not sure watching Forrest Gump is really what will bring the family together this holiday, though. Shame the second season of House of Cards won't arrive for another couple months.
Print ad and credits below.
CREDITS
Client: Netflix
Spot: "Tree Topper"
Chief Marketing Officer: Kelly Bennett
Vice President, North America Marketing: Jerret West
Global Creative Director: Trent Good
Senior Producer: Kara Pierce
Senior Marketing Manager: Megan Imbres
Creative Marketing Manager: Crystal Ponzio
Agency: Deutsch, Los Angeles
Chief Creative Officer: Pete Favat
Group Creative Director: Gavin Lester
Senior Art Director: Gordy Sang
Senior Copywriter: Brian Siedband
Director of Integrated Production: Vic Palumbo
Producer: Rachel Seitel
Production Company: Arts & Sciences, Los Angeles
Director: Matt Aselton
Director of Photography: Corey Walter
Managing Director: Mal Ward
Executive Producer: Marc Marrie
Line Producer: Zoe Odlum
Editorial Company: Arcade Edit, Los Angeles
Editor: Geoff Hounsell
Executive Producer: Damian Stevens
Assistant Editor: Glenn Teel
Producer: Gavin Carroll
Post Facility: MPC, Santa Monica, Calif.
Colorist: Mark Gethin
Post Facility (Online): MPC, Santa Monica
Online Artist: Mark Holden
Online Assistant Artist: Adrian Leva
Producer: Abisayo Adejare
Executive Producer: Lexi Stearn
Music/Composer: Human
Sound Design: Henry Boy, New York
Audio Post: Lime Studios, Santa Monica
Mixer: Rohan Young
Assistant: Jeff Malen
Executive Producer: Jessica Locke
Shoot Location: Chicago
End Tag Treatment: Laundry, Los Angeles
Additional Deutsch Credits:
Chief Executive Officer: Mike Sheldon
Director of Account Management: Kim Getty
Account Management Credits:
Group Account Director: John McGonigle
Account Director: Christi Johnson
Account Supervisor: Michal David
Media Credits:
MEC
Director of Business Affairs: Abilino Guillermo
Business Affairs Manager: Maggie Pijanowski
Director or Broadcast Traffic: Carie Bonillo
     |
Advertising Agency: DDB, Lagos, Nigeria
Creative Director: Tunde Sule
Copywriter: Tunde Sule
Art Director: Segun Olawoagbo
Photographer: Pius Ojeimen
Fangoria is the world’s #1 horror magazine. To promote magazine subscriptions around the holiday season, we created a series of posters featuring cute gingerbread men doing horrible things to one another. Posters were placed on construction hoardings and on public outdoor boards.
Advertising Agency: Zulu Alpha Kilo, Canada
Creative Director: Zak Mroueh
Copywriter: Nick Asik
Art Director: Mooren Bofill
Photographer: Vicky Lam
Photography Studio: Westside Studio
Photographer’s Assistant: Alex Beetham
Model maker/stylist: Jamie Oxenham, Oxenham Design
Advertising Agency: TBWA, Istanbul, Tyrkey
Creative Director: Volkan Karakasoglu
Copywriter: Emre Gökdemir
Art Director: Zeynep Orbay
Account Supervisor: Seda Seker, Ece Gucuk
Chief Creative Officer: Ilkay Gurpinar
Account Manager: Esra Ozkan
Advertising Agency: KING, Stockholm, Sweden
Creative Director: Frank Hollingworth
Copywriter: Linda Elers
Art Director: Alexander Elers and Daniel Hallberg
Account Director: Mirja Kais
Account Manager: Åsa Slättegård
Web Director: Thomas Larsson
Spasticity is a symptom that develops late in the course of multiple sclerosis (MS), causing muscle spasm, weakness and stiffness. Patients lose their independence and are forced to rely on family members and carers to accomplish basic tasks. The limited treatment options have significant side effects, or require an implanted pump.
Sativex is a novel treatment developed from particular strains of cannabis that significantly improves symptoms of spasticity in responders. Because it is delivered as an oral spray, patients can adjust their dose as and when they need to. However, HCPs have been equivocal about its value, and concerned about its cost.
To drive re-appraisal of the brand among prescribers, we used the unifying idea of ‘cost’ to bring together the effect of MS spasticity on patients with its broader social impact and the financial realities, increasing their motivation to gain budget approval for Sativex.
Advertising Agency: Langland, United Kingdom
Creative Director: Andrew Spurgeon
Copywriter: Harry Yeates
Art Director: Andrew Morley
Photographer: Spencer Murphy
Typographer: Matt Glenn
Desde o ano passado, o Departamento de Turismo da Nova Zelândia tem investido forte na associação do país com a obra de J.R.R. Tolkien – mais especificamente com a adaptação cinematográfica de Peter Jackson. A campanha 100% Middle-earth, 100% Pure New Zealand acaba de ganhar mais um capítulo, ou melhor dizendo, o auto-denominado “maior livro pop-up do mundo”.
Idealizado pela Whybin\TBWA e criado pela WETA Digital, o Book of New Zealand é uma instalação interativa que conta como as paisagens do país inspiraram o trabalho de Peter Jackson na trilogia O Hobbit, com direito a cenários e efeitos especiais dos filmes. A apresentação do projeto coincidiu com a pré-estreia do segundo filme da franquia, A Desolação de Smaug, na última segunda-feira, em Los Angeles.
A instalação ocupa uma área equivalente a duas quadras de tênis no Beverly Hilton Hotel, em LA, e está aberta apenas para convidados – especialmente a imprensa.
Apesar do acesso limitado à instalação, a Nova Zelândia tem aproveitado com maestria a proximidade com a obra de Tolkien em diversos projetos, como Gollum gigante no aeroporto de Wellington (também criado pela WETA Digital) e os divertidos vídeos da Air New Zealand.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
La jeune artiste néo-zélandais Ella Maria Lani Yelich-O’Connor, connue sous le pseudonyme de Lorde, nous présente son clip illustrant le morceau Team, présent dans l’album Pure Heroin. Une vidéo sombre suivant les aventures de deux adolescents très réussie, réalisée par Young Replicant.
Amazon, the online retailer, this week released a video announcing it is experimenting using small “drones” to deliver packages directly to customers.
Unilever is to slash its global marketing headcount by 12%, in an effort to reduce business costs amid slowing growth in emerging markets.
Steve Alderson works for property developer Argent LLP and is tasked with marketing London’s King’s Cross. His job is to ensure that outdated perceptions of this area do not dissuade corporates, restaurateurs, retailers or new residents from buying in.
Lily Allen’s cover of ‘Somewhere Only We Know’ from the John Lewis Christmas spot is the most “tagged” song from an ad this year on the music app Shazam.
Julie France, managing director of out-of-home specialist JCDecaux Airport, is leaving the company after seven years, to be replaced by sales director Alan Sullivan.
Argos’ campaign featuring a family of aliens has taken the crown for the UK’s most-recalled ads in 2013, beating Aldi and DFS into second and third place.
(TrendHunter.com) Artistic designer Daniel Widrig is behind this wearable art series. These 3-D printed pieces are a part of his Kinesis collection. Some of these sculptural accessories look like bones, while others…
What makes an ad particularly memorable or likeable? Gail Kemp looks for clues among the hits of 2013.
One simple move could improve everyone’s work day, writes Claire Harrison-Church, category business director, Premier Foods
In the latest in our Forward 50 trends series, Nicola Kemp examines the pleasure of staying in, switching off and disengaging.
(TrendHunter.com) This vibrant Odda Magazine editorial features captivating model Farah Holt in a number of eccentric regal numbers. These avant-garde style captures feature colorful plastic accessories, surreal…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
