Chris Jansen, the ex-managing director of British Gas Services and former British Airways marketer, is reportedly set to take the top position at the Automobile Association (AA).
Branston Pickle is launching its first TV ad campaign in five years as new owner Mizkan seeks to build its British brands, including Sarson’s and Haywards, through “significant investment”.
The former Virgin Media chief marketing officer, now executive consultant, on Virgin’s integration with Liberty Global and making the leap from CMO to the boardroom.
| THE ORIGINAL? Pepsi (Dick Fosbury) – 1993 « Think Different, think Pepsi » Source : INA, Club des AD 1ER PRIX Agency : CLM/BBDO Paris (France) |
LESS ORIGINAL Mazda (Dick Fosbury) – 2013 « Beyond Conventions » Source : Advertising Age Agency : Garage Team (USA) |
‘The X Factor’ had a peak audience of nine million last night despite transmission problems in the northern and central regions.
Karmarama aims to encourage its staff to be more entrepreneurial by launching Krank, an initiative that invites them to pitch tech business ideas to a panel for a share of £100,000 funding.
Will Carrie Underwood botch “My Favorite Things” during NBC’s live telecast of “Sound of Music” on Thursday? The Peacock Network hopes the suspense will drive viewers to tune in.
Social media’s ability to push instant tune in as well as the historically DVR-resistant nature of live events are leading NBC to employ an aggressive live-programming strategy over the coming year. “With so much [TV] now being watched on DVRs and through video-on-demand, the need for live telecasts is greater than ever,” said Jennifer Salke, president, NBC Entertainment. “We must give a reason for viewers to feel like if they miss a live event, they will miss out on the conversation the next day.”
NBC next year will air the first commercial spaceflight in a three-hour live special during “Today.” In a partnership between parent NBC Universal and Virgin Galactic, the media giant will document Richard Branson and his children’s journey into space. The broadcaster also is beefing up its portfolio of awards shows.
A car made out of Johnnie Walker glasses is smashed to bits as part of the Diageo-owned brand’s anti-drink driving campaign timed to coincide with the festive period.
“The Hunger Games: Catching Fire,” the film sequel about teens fighting a totalitarian regime, held the top spot in U.S. and Canadian cinemas for a second weekend with $110.2 million in sales for Lions Gate Entertainment Corp.
“Frozen,” the animated feature from Walt Disney Co., took in $93 million in over the five-day Thanksgiving weekend, after expanding to more theaters, Rentrak Corp. said yesterday in an e-mailed statement.
“Catching Fire,” with Jennifer Lawrence returning as the heroine Katniss Everdeen and Josh Hutcherson as co-combatant Peeta Mellark, is benefiting from three weeks without fresh competition for young-adult audiences. On Dec. 13, Time Warner Inc.’s New Line Cinema and Metro-Goldwyn-Mayer Inc. release “The Hobbit: The Desolation of Smaug,” the second of three films planned from the works of J.R.R. Tolkien.
Advertising Agency: TBWA, Madrid, Spain
Creative Director: Juan Sanchez, Guillermo Gines,Montse Pastor
Copywriter: Inmaculada Jimenez
Art Director: Carmen Corpas
Agency Producer: Nuria Mazario
Six in 10 marketers have increased confidence in UK economic growth and performance for the year ahead, according to research by The Chartered Institute of Marketing (CIM) and Bloomberg.
Morrisons has hired Tribal Worldwide, London as its digital agency of record, ahead of the launch of its first e-commerce service next year.
(TrendHunter.com) This remote control toy vehicle can carry your beverage to you whether you be on land or sea. It is perfect for any summer pool party or just for the perpetually lazy.
Using the remote control you…
On the surface, the toy industry looks like Hasbro, Lego, Mattel and everyone else. However, that long tail made up of hundreds of “other” toymakers accounts for up to half of annual toy sales.
They’re also the innovators. Mostly privately owned, they jump-start trends not just with their products but with their marketing. And social and digital media have helped level the playing field for independents that lack giant marketing budgets.
“Because Mattel and Hasbro are public … there’s a lot of pressure to produce hit toys and generate revenue,” said Jim Silver, editor of TimetoPlaymag.com. Instead of being forced to rely on hit franchise extensions or licensing movie properties for sure hits, the private toymakers focus on small portfolios that include new concepts each year.
“Dreaming of a holiday?”
Advertising Agency: New Moment New Ideas Company Y&R, Belgrade, Serbia
Creative Director: Svetlana Copic
Copywriter: Slavisa Savic, Svetlana Copic
Art Director: Slavisa Savic
Photographer: Nemanja Spoljaric
The brief: The Economist is well known in the UK. In Germany it has an awareness of 2%. We needed to change this.
The idea: We know potential readers love reading, so we gave them something to read. Our idea: a campaign bringing media, creative and the board of editors of The Economist working as one. We focused on Berlin.
We asked our media partner to map out the locations where we could find our potential readers. The media became the brief for the editors to find a topic and write the articles to create a smart match with each media type,
The solution: We turned media space into reading space. Giving Berliners a fresh view and a taste of what The Economist is about. The campaign got Berlin reading… and talking. Awareness went up to 12%. We even got a complement form the editor in chief Wolfgang Blau of the biggest local competitor, Die Zeit. He just needed 109 characters. Germany is now aware of The Economist.
Advertising Agency: FHV BBDO, Netherlands
Copywriter: Paul Falla, Mark Muller
Art Director: Bas De Graaf, Martin Cornelissen
Account Supervisor: Iain Howe
Planner: Arnd-Jan Gulmans
Advertising Agency: kwp! Advertising, Australia
Creative Director: James Rickard
Copywriter: Matt Minear
Art Director: Michael Gagliardi
Producer: Hayley Johnson
Photographer: Dan Peters
Retoucher: Limehouse Creative
Há algumas semanas no ar no YouTube, Can’t wait for the FIFA Club World Cup divulga a Copa do Mundo de Clubes da Fifa, que este ano acontece entre os dias 11 e 21 de dezembro no Marrocos. O filme, criado pela Dentsu com produção da Stink, poderia ser muito legal, não fosse o desfile de estereótipos.
A começar pelo próprio país-sede do torneio, o Marrocos. Basta uma olhadinha nos comentários deixados no YouTube para perceber que muitos marroquinos reclamam que o país retratado no comercial não corresponde ao presente, mas à realidade de 30 anos atrás. Com o Brasil não é muito diferente, com a ação se passando em uma favela e o último campeão do evento sendo completamente ignorado, assim como outros times e jogadores brasileiros que fazem parte da história da Copa do Mundo de Clubes da Fifa.
Post originalmente publicado no Brainstorm #9
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The Ron Burgundy blitz continues. Now, instead of congratulating movie stars on landing porny roles or hawking Dodge Durangos, Will Ferrell is making your wildest dreams come true by co-hosting, in Anchorman 2 character, an actual news broadcast for CBS affiliate KXMB-TV in Bismarck, N.D.
Life may imitate art, but reality is, sadly, more boring than fiction. Burgundy, on an actual journalistic leash, is not as entrancingly dumb as the Burgundy of Hollywood fantasy. Still, try not to crack a smile when he compliments the local weatherman, or narrates a nearby parking-lot trash fire.
The gimmick may not be as brilliant or fresh as Ferrell's North Platte, Neb., Super Bowl ad for Old Milwaukee. But it's hard not not to be amused that he's back on small-town American airwaves, even though he really is everywhere these days.
See the full half-hour below. Via Deadspin.
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