Hasta La Creative!

We produced two very detailed drawings using only the Staedtler pencil, to produce a level of appeal that exceeds any photography. Drawing a profusion of flowers in bloom conveyed the ability to portray fleeting beauty, while drawing each and every wrinkle on the face of a man who has lived a long life communicated the ability to portray life.

Advertising Agency: Dentsu, Tokyo, Japan
Creative Director: Shinya Nakajima
Copywriter: Dai Hirose
Art Director: Hideto Yagi
Photographer: Takaya Sakano
Production Company: Tohokushinsha Film Corporation
Production Company Producer: Koumei Baba
Illustrator: Hideto Yagi
Retoucher: Yosuke Mochizuki

Minneapolis-based, Omnicom-owned agency Martin Williams has crafted a new site for Minnesota-based brewing company Finnegans. What sets Finnegans apart is their pledge to donate 100% of profits to feed the hungry, an admirable deed for any company and (to our knowledge at least) pretty unheard of in the beer market.

Martin Williams VP/GCD Steve Casey said, ”…our biggest priority was making sure the brand’s unique mission was front and center,” and that’s certainly the case. The new site features an introductory video (featured above), as well as text explaining who the company is and what their unique mission entails: donating all of its profits to a community fund where it is used to buy produce from local farms that is then donated to food shelves to be distributed. It’s such a noble mission, it doesn’t even really matter if the beer tastes good. The video introduces the viewer to a cast of characters including Finnegans CEO Jacquie Bergland, Head Brewer Damian McConn, and Laura Frerichs of Loon Organics farm. If you have a spare 2:53, it’s worth it for for an uplifting look at a brewery making a positive impact — which is especially nice on a Monday.

Martin Williams‘ new site for Finnegans also offers up information and pairing suggestions for the two varieties of Finnegans beer, a calendar of events, a store locator, and lets you pick up all kinds of Finnegans gear. There are also opportunities to become a Finnegans intern or brand ambassador, as well as to volunteer or donate to Finnegans Community Fund.

While we couldn’t really say anything about the quality of the beer — Finnegans is only available regionally in Minnesota, Wisconsin, North Dakota and South Dakota – we’d recommend picking up some Finnegans anyway, if you can find it where you live. How often can you feel good about donating to a worthy cause, while simultaneously getting your drink on? Let us know what you think of Finnegans beer, and their unique brand mission, in the comments section.

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Nobody has claimed responsibility for the attack, the second in recent months, on the Express Media Group, but suspicion fell on the Pakistani Taliban.

UPDATE: Well the whole thing was a prank played on Kyle Kinane by fellow comedian Randy Liedtke, host of the Bone Zone prank podcast. So at the end of the day, it was just two comedians having fun at the expense of the rest of us. And Campbell’s Soup has confirmed @Pace_Foods (which has been active since August…talk about a long con!) is not a Campbell’s or Pace Foods Twitter account. Kinane says he was not in on the prank but we don’t know what to believe at this point.

Original Story:

This, bay far, has to be the worst (best) Twitter-based brand implosion we’ve ever seen. Over the weekend, Twitter user Kyle Kinane (@kylekinane) struck up a conversation with Pace Foods (@Pace_Foods) and things quickly turned ugly. Kinane taunted the account to prove it was simply a bot responding to tweets. Then some humans on the Pace side of things became involved. And it got even uglier.

The story has everything a great thriller would have. Account impersonation. Account hijacking. A fake account created by Pace Foods to try to get an employee fired. Lying. Deception. Humor. A brand suspending its Twitter account. Everything you could ever want in a social media flame out.

Rather than recreate the entire conversation here — after all why duplicate efforts when you can just link…which, of course is the beauty of the internet — you can read all the delicious details and peruse a timeline of events over at Huffington Post.