(TrendHunter.com) UK-based contemporary artist Ash White has released a new set of illustrations for an exhibition at the Saatchi Gallery.
This England born artist has always had a more experimental tone with his art….
Children are joining Facebook at an average age of 13 years and two months, and are tweeting for the first time aged 14 years and one month, according to Asda’s Mumdex panel.
The next chapter in the cola-marketing wars could be influenced as much by science labs as TV commercials.
PepsiCo, in collaboration with San Diego-based biotech firm Senomyx, is in the late stages of developing a “taste modifier” that would essentially fool taste buds into thinking they are getting more sugar than delivered. The ingredient, which is called “S617” and still requires regulatory approval, would theoretically allow for PepsiCo to lower the amount of sugar and high-fructose corn syrup in full-calorie beverages such as regular Pepsi, while keeping the same sweet cola taste.
Coca-Cola, meanwhile, continues to experiment with steviol glycosides, which are the sweet, calorie-free extracts from South American stevia plants. The first cola version, called Coca-Cola Life, was launched in Argentina in the summer. In the U.S., the company is examining results from a recent test market of stevia-infused line extensions Sprite Select and Fanta Select.
Advertising Agency: Wieden + Kennedy, Sao Paulo, Brazil
Director: Daniel Kleinman
Advertising Agency: Drive Dentsu, Beirut, Lebabon
Creative Director: Alain Shoucair
Art Director: Jad Nassif
Account Handler: Nadine Kazan
A harsh winter of 6 months of the year makes it hard to be homeless in Stockholm. Some 700 homeless people get help by selling the magazine Situation Stockholm. But the growing number of homeless made it more difficult to sell the magazine. Sales dropped 22% during 2012. So we helped people discover the sellers again. By letting some sellers write their authentic CVs and tell their tragic life story through them. And by choosing a media close to the selling situation. The campaign got massive attention in all medias, including national TV, making the homeless of Stockholm a nation matter. More importantly – they hoped for a sales increase of 50% compared to previous month. The actual increase was 101,5%. The December issue sold out a week early.
Advertising Agency: INGO, Stockholm, Sweden
Creative Director: Björn Ståhl
Copywriter: Björn Persson
Art Director: Timo Orre/Richard Baynham
Illustrator: Attributverket
Graphic Design: Kerstin Engberg
Advertising Agency: TBWA, Madrid, Spain
Creative Director: Juan Sanchez, Guillermo Gines
Copywriter: Albert Sanfeliu
Art Director: Javier Somoano
Agency Producer: Nuria Mazario
Desde que a Disney comprou os direitos de Star Wars no ano passado e anunciou um novo filme da franquia, os fãs vivem em um constante estado de tensão. Saber que JJ Abrams está envolvido no projeto abre uma pequena margem para a esperança, mas o medo de que o Episódio VII e suas sequências sigam o mesmo (triste) caminho dos episódios I, II e III ainda persiste. Enquanto isso, o estúdio já iniciou um trabalho para aproximar a nova geração dos personagens clássicos da saga, e ontem colocou no ar o perfil oficial de Star Wars no Instagram.
E a primeira imagem, como era de se esperar (ou não), é um selfie dele, Darth Vader <3 – afinal, selfies estão tão em alta que até o Dicionário Oxford elegeu esta a palavra do ano.
Apesar de a imagem revelar que Vader tem um iPhone, pelo ângulo não fica claro se ele resolveu fazer a foto em frente a um espelho ou se ele não está muito familiarizado com a tecnologia do smartphone, já que poderia simplesmente ter usado a câmera da frente. Mas, como Vader é Vader, ele ainda consegue fazer isso usando luvas (que também pode ser uma dessas).
A questão, enquanto isso, é se o perfil no Instagram irá dar pistas do que vem por aí, enquanto dezembro de 2015 não chega. Tomara que sim. Se bem que só de ter alguns de nossos personagens favoritos no feed já é garantia de diversão para muitos fãs. É esperar para ver.
Post originalmente publicado no Brainstorm #9
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“7 calories that burn easily.”
Advertising Agency: Yehoshua \ TBWA, Tel Aviv, Israel
Chief Creative Officer: Amit Stoler
Creative Director: Koren Waise
Copywriters: Nava Ben Moshe, Lior Cohen
Art Directors: Dinat Zisner Katz, Yiftach Ambar
Photoshop: Assaf Masud
Executive Client Director: Erez Barkatz
Account Manager : Shani Lurie & Tom Erlich
Strategic Planner: Tomer Cohen
Advertising Agency: Agencia Africa, Brazil
Executive Creative Director: Sergio Gordilho
Creative Director: Ricardo Chester, Augusto Moya
Art Director: Lucas Aguiar, Augusto Moya
Copywriter: Mathias Almeida
Producer: Carmen Castillo
Photographer: Rodrigo Pirim
“Give every child with cancer a fight chance.”
Advertising Agency: adam&eveDDB, London, United Kingdom
Creative Director. Rob Messeter, Mike Crowe
Creatives: Natasha Lyons, Dan Lacey
Business Director: Charlie Elliott
Account Director: Flemming Lerche
Agency Producer: Katie Wellbelove
Retoucher: Dan Jackson, Stanleys Post
(TrendHunter.com) Several smart watch concepts have cropped up in recent months, but the Samsung YOUM Smartwatch is a little bit different from those others that you might have seen. Where many of them follow the…
Apple has acquired social media analytics firm Topsy Labs in a $200m (£122m) deal, according to reports, as part of plans to enhance the brand’s ability to target consumers using social networks.
Volvo Car Group has hired Grey London as its new global creative agency, following a competitive pitch.
Nexus/H, the full-service agency, has been awarded the global digital account for Miller Genuine Draft, the lager brand distributed by SABMiller.
Royal Bank of Scotland has apologised after its customers’ bank cards stopped working yesterday evening during ‘Cyber Monday’, one of the UK’s busiest Christmas shopping days.
Ascot, the horse racing course, has appointed Antidote as its creative agency after competitive pitch.
(TrendHunter.com) Perhaps you haven’t seen it in person, but there are plenty of movie scenes in which bar fights unfold with beer bottles being used as pain-inducing props. Beat Beer packaging plays with this…
Social media analyst Starcount looks at the world’s most popular brands on social media in November.
Nike is seeking to associate itself with next year’s World Cup in Brazil, despite not being an official sponsor, with an ad that showcases the host’s unique style of play way of seeing the game.
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