Hasta La Creative!

Production Company: Narrow Margin Films
Director: Floyd Russ
Copywriters: Marques Gartrell, Kim Nguyen, Floyd Russ
Executive Producer: Adam Palmer
Associate Producers: Cassie Novick, Mike Lobikis, Keely Davenport, Emily Darby
Account Director: Cassie Novick
Art Director: Marques Gartrell
Copywriter: Kim Nguyen
Director of Photography: Josh Fisher
Steadicam: Billy Green
Assistant Director: Adam Murphy
?Post Production: Final Cut
President: Stephanie Apt
Executive Producer: Lauren Bleiweiss
Editor: Sonejuhi Sinha
Assistant Editor: Dan Berk
Senior Producer: Viet-An Nguyen
Finishing Producer: Alek Rost
Online/VFX: Cecil Hooker
Graphics: Phil Brooks
Sound Design & Mixing: T. Terressa Tate
Color: Color Collective @ Final Cut
Colorist: Alex Bickel
Music by Future Perfect Music
Composer: Victor Magro

Ao que tudo indica, já é Natal, mesmo, no Reino Unido. Esta semana, algumas das principais redes lançaram suas campanhas para as festas de final de ano, como a Marks & Spencer, John Lewis e, agora, a Tesco. Enquanto as duas primeiras apostaram em grandes produções, a Tesco parece ter adotado o caminho inverso, em um comercial que recria os filmes caseiros dos natais de uma família ao longo dos anos. Simples e eficiente.

Com criação da Wieden + Kennedy e produção da Tomboy, a impressão que se tem é de estar assistindo aos filmes de sua própria família. O primeiro Natal do casal, a chegada dos filhos, que crescem e encontram seus pares para, eles mesmos terem seus filhos. E, assim como a família cresce e o tempo passa, a qualidade das imagens também melhora. Tudo ao som de um inconfundível Rod Stewart cantando Forever Young.

É claro que as festas familiares também têm aquelas dificuldades já retratadas em outras ocasiões, mas a mensagem da Tesco ao final não é sobre os melhores preços, mas sim que não há nada melhor que o Natal. E este comercial consegue dizer exatamente isso.

Post originalmente publicado no Brainstorm #9
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Continue reading at AdAge.com

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Continue reading at AdAge.com

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