Hasta La Creative!

Twitter’s highly-anticipated flotation will happen today at the New York Stock Exchange, where the company will be priced at $26 (£16) a share, valuing the social network at $14.2bn (£8.9bn)

Hypernaked has today been renamed as Naked Communications, returning to the original name of the agency set up in 2000.

As the country waits with baited breath for the launch of John Lewis’s latest Christmas ad campaign, Marketing tracks the evolution of what has become the biggest advertising event of the year.

We figured we’d kick things off by addressing tips we received on the Spy late in the day yesterday regarding the relationship between Coca-Cola North America and Hearst-owned digital agency, iCrossing. From what sources in the know tell us, due to “a shrinking budget,” it was a mutual decision for Coke to “streamline a small piece” of its North American paid search business with Starcom MediaVest Group. While SMG hasn’t responded to our inquiries as of yet, it appears that iCrossing, which actually expanded its search relationship with Coke NA nearly two years ago, is still very much in the mix.

According to sources, iCrossing is still managing the soft drink giant’s biggest North American paid search effort, My Coke Rewards, and remains Coke’s global search AOR. In addition, we’ve been told that Coke has tapped iCrossing to manage its supplementary search campaign to support its Sochi Olympics sponsorship.

Update: Well, the Coca-Cola camp has chimed in and wants to clarify its relationship with SMG. A spokesperson, who tells us the “shrinking budget” issue is actually not an issue, says, “Coca-Cola is extending our relationship with SMG to drive greater innovation, efficiencies and effectiveness across platforms. By integrating search into our overall connections plans, this further enables our Company to take a major step forward in building best-in-class connections plans scaling across owned, earned, shared and paid media channels.”

New Career Opportunities Daily: The best jobs in media.

Also includes updates on the Department for Work & Pensions and RFU pitches.

In this entry in our ‘Forward 50’ trends series, we look at the flourishing Kickstarter economy.

(TrendHunter.com) This collection of body image campaigns demonstrates the desire for beauty to be marketed in a more realistic way. In recent years the advertising and fashion industry have both come under fire for…

Wieden & Kennedy London has hired Dave Day and Larry Seftel, two creative directors from Mother.

Kingfisher, the Indian beer brand, has appointed Dare as its lead creative agency in the UK after a three-way pitch.

Adam & Eve/DDB is broadening its range of services with the launch of a content and marketing division called Cain & Abel.