Not content to contend only with Netflix and Hulu for long-form video content like movies and TV shows, Amazon is exploring a push into the short-form territory dominated by YouTube.
Amazon has pitched YouTube networks on distributing their short-form videos through the e-commerce company’s a-la-carte Instant Video service, according to people with knowledge of the discussions who declined to speak publicly.
In addition to expanding their viewership to Amazon’s audience and opening up a pay-per-video revenue stream, producers would receive branded pages on Amazon that would promote their videos, similar to a show page on Hulu or a channel on YouTube.
Coup de cœur pour le travail de Noah Vanderveer, un photographe australien vivant actuellement à Sydney. Il présente sa nouvelle série de photographies animalières, prise sous le ciel étoilé. De magnifiques images, très délicates, à découvrir en détails sur son portfolio et dans la suite de l’article.
(TrendHunter.com) Taking the main slogans of iconic brands such as Nike, Ray-Ban and Guinness, the creators of the Tumblr site ‘Ads of the Wrong’ turn the messages right on their heads with some of these…
Federico Mauro é um designer italiano que teve uma ótima sacada quando iniciou um projeto pessoal reunindo itens icônicos relacionados com a cultura pop. Óculos, sapatos, guitarras, armas, lâminas…. teve até uma edição especial dedicada aos objetos famosos de Breaking Bad. Todas estas peças, reunidas aqui e ali, acabaram chamando atenção para o diretor de arte, que de uma forma muito simples conseguiu mexer com a memória afetiva de muita gente. E o projeto continua, desta vez com Famous Food & Drinks.
Desta vez, Federico Mauro nos conquista pelo estômago, reunindo algumas delícias (ou não) da ficção. A maçã de Branca de Neve, os donuts de Homer Simpson, os bombons de Forrest Gump, o creme brulée de Amélie Poulain, as lembas de O Senhor dos Anéis… Tem também as bebidas… O Cosmopolitan, de Sex and the City, o milk-shake de Pulp Fiction… mas tem também o cérebro de Hannibal e os ovos de Violência Gratuita.
A lista ficou bem bacana, mas não teve como não perceber a ausência do Dry Martini. Batido, não mexido.
Atlanta agency 22squared just launched their “Unexpect Everything” campaign promoting the Corolla for Southeast Toyota, a campaign targeted at millenials that encompasses broadcast, influencer marketing, social, digital, mobile, search, desktop gaming, experiential and in-dealership components. This includes the really terrible Tyler Ward music video for “Forever Starts Tonight” (featured after the jump), promoting the Toyota Corolla. I guess I didn’t expect that.
Southeast Toyota’s Tumblr is a huge part of the campaign, with most content driving viewers to the site. The Tumblr hosts a wealth of content, including “Corolla art captured by photographer Jack Parker and photos and videos from 15 influencers across Southeast Toyota’s five-state footprint” and seems to be updated regularly.
The most unique element to the “Unexpect Everything” campaign is definitely CorollaCade, the unfortunately named arcade-style virtual reality Corolla simulator developed in conjunction with Fullscreen and Ogeeku. Using Oculus Rift technology, “Ogeeku product designer Jon Brence built the virtual Corolla to specifications and even coded in key car features such as Bluetooth®, back-up camera, LED headlamps and a moonroof.” The homage to classic arcade driving campaigns breaks from tradition by not being about speed and adrenaline — rather it aims to immerse the driver as an accurate representation of what driving the Corolla is like. It seems like a lot of fun. The CorollaCade team may be expanding the project further. Jon Brence from the development team tells Engadget, “We are in talks with the brand [Toyota] to have another cabinet built for showcase to the public and for several events…” You can check out a video of the making of CorollaCade above. It seems like it was a fun project to be a part of.
(TrendHunter.com) ‘Fifty Bicycles that Changed the World’ is a new volume to add to your coffee table collection. Published by London Design Museum curator Alex Newson, this book chronicles the history of one of…
When you’re selling a product that in all likelihood will provide people with absolutely nothing, appearances become even more important.
So the Multi-State Lottery Assocation tapped director Jay Silverman and Silverman Productions for a $30 million campaign for Powerball, featuring NFL Hall of Fame players Terry Bradshaw, Warren Moon, Joe Namath, Jerry Rice, and Barry Sanders. They were very pleased with the results. Chuck Strutt, executive director of the Multi_State Lottery Association says in a statement, “Jay and his team manage to pull out the true personalities behind these legends, capturing them for all to see, without any guesswork.”
The campaign capitalizes not just on the popularity of these all-time great NFL players, but also on Dancing with the Stars, via Jerry Rice’s inclusion. There’s also an “Ultimate Tailgate Party” promotion, which will allow Powerball players to win admittance to the Pro Football Hall of Fame Fan Festival at Cleveland’s I-X Center on May 3–4, 2014 and attend a special tailgate party the night before.
The Ultimate Tailgate Party is plugged in the spot “Anniversary Gift,” in which a woman suggests to her significant other that they get each other Powerball tickets for their anniversary. “You could hang out with some of the greatest football players ever,” she suggests as we flash to a scene of the man interacting with Barry Sanders and Joe Namath. “But what will you do?” he asks, as we flash to a scene of her dancing with Jerry Rice. The woman claims to just be thinking of him, with a knowing smile.
In another spot, “The Fun of Powerball,” we see the same couple trying to decide on “something exciting to do” in the grocery store. Jerry Rice pops up out of nowhere and suggests they play Powerball. “Is that Jerry Rice?” the woman asks, excited. “The Hall of Fame football player?” responds the man, to which the woman says, “No, the dancer.” It’s a little hokey, but a humorous examination of how a couple might see Jerry Rice a little differently after his turn on Dancing with the Stars. I’m sure there are plenty of people out there who only know Rice from his time on the popular show. Each spot concludes with Terry Bradshaw enticing viewers to play Powerball for their chance to win.
This campaign has an almost nostalgic kind of cheesiness to it. These spots feel like they could have been made anytime between the 90s and now, if only Dancing with the Stars had existed back then (I’m really grateful it didn’t, though). There’s something reassuring in that.
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Publicis London has promoted Sophie Payne and Trent Patterson, its deputy heads of account management, to the roles of new business director and head of account management respectively.
Karmarama has picked up the creative account for Grolsch, the lager brand distributed by Molson Coors in the UK, as it switches to a digital and social strategy.
After spending nearly two years as an executive creative director at Havas-owned, Boulder-based, crowdsourcing agency Victors & Spoils, Chad Walker has split for Music City and taken residence as chief creative officer at Nashville-based Buntin Group. Buntin, if you needed to know, has worked with clients ranging from Bass Pro Shops to Burger King. On the V&S end, we’re awaiting comment on the matter and if there are plans to replace, but prior to joining said agency, Walker, a self-proclaimed bike geek, reader and Kentucky farm boy, served as a creative director at Arnold as well as a copywriter at both Ogilvy and kbs+.
The battle between big data and individual privacy will be put in the spotlight on Oct. 21 when the European Parliament votes on the introduction of the harsh new Data Protection Regulation.
Organizations — including the World Federation of Advertisers and the Industry Coalition for Data Protection (a collection of trade bodies that includes the WFA and the American Chamber of Commerce to the EU) — have been furiously lobbying ahead of the vote, hoping for a lighter-touch regime to protect the interests of business.
Malte Lohan, director of public affairs at the WFA, said, “The European Parliament wants to make the toughest privacy law the world has ever seen. The EU is championing the rights of citizens, but it’s not that straightforward — this could undermine the digital economy.”
Years ago, I gave my Volkswagen Beetle to my son who was on his way to college. Then my wife and I started looking for a new car to replace it.
We visited a number of dealers before deciding to buy a Pontiac. On our way out of the dealership, my wife said to me, “By the way, who makes the Pontiac?”
That would never happen today. More consumers today are not only well aware of who makes what brands, but they also give a lot of weight to the company brand as well as the product brand.
O2/ZenithOptimedia, MediaCom and Universal McCann have all come away with two top prizes at the 2013 PPA Advertising Awards, held in association with Brand Republic.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
After spending nearly two years as an executive creative director at Havas-owned, Boulder-based, crowdsourcing agency Victors & Spoils, 
