The government plans to strengthen relationships with agencies and rigorously evaluate campaign spending under the new centralised Government Communications Service launched today.
The government is aiming to “professionalise” its communications operation to retain high-quality employees, after revealing its has cut nearly half of its staff since 2010.
(TrendHunter.com) The no face Halloween mask is a chrome mask that reflects the horror that Halloween brings this October. Be anonymous this year and hide your face from the world with this simple faceless Halloween…
There’s nothing wrong with sleeping on a problem. Unless the problem is your mattress.
If a good night’s sleep can improve your perspective on life, a bad night’s sleep can downright ruin it. The Dux Bed can help. We have four times as many springs as an average mattress. So you not only sleep better, you sleep longer. Which is good to know. Because we all wrestle with problems from time to time. At least if you have a good night’s sleep, you’ll be more equipped to deal with them. Visit Duxiana.com for details.
Advertising Agency: The Gate Worldwide, New York, USA
Creative Director / Copywriter: David Bernstein
Art Director: Alex Olmsted
Photographer: Miguel Navarro
Published: March 2013
Does your body know you need a new mattress before your brain does?
The telltale signs of a worn-out mattress don’t always appear on the mattress. Sometimes they appear on your back. Or your neck. Or your hips. If this strikes a nerve, it’s time to consider a Dux Bed. We have four times as many springs as an ordinary mattress. Which not only helps you sleep better, it helps you sleep longer. So listen to your body. It’s telling you a visit to Duxiana.com is a no-brainer.
Advertising Agency: The Gate Worldwide, New York, USA
Creative Director / Copywriter: David Bernstein
Art Director: Alex Olmsted
Photographer: Miguel Navarro
Published: March 2013
Tossing and turning is punishment for turning your mattress instead of tossing it.
There’s a thin line between a mattress that’s worn in and one that’s worn out. Once you’ve crossed it, no amount of mattress flipping can help. That’s when it’s time to consider a Dux Bed. Our models are handcrafted with enough steel, pine and cotton to last over 20 years. And you never have to flip them. Just visit Duxiana.com for details and turn your restless nights into restful ones.
Advertising Agency: The Gate Worldwide, New York, USA
Creative Director / Copywriter: David Bernstein
Art Director: Alex Olmsted
Photographer: Miguel Navarro
Published: March 2013
It’s hard to be a morning person if you haven’t slept all night.
The average adult needs seven hours of sleep a night. And if you don’t get it, you’re going to be in a below-average mood. The Dux Bed can help. We have four times as many springs as an ordinary mattress. Which not only helps you sleep better, it helps you sleep longer. An hour longer, according to independent research. For details, visit Duxiana.com and start waking up on the right side of the bed.
Advertising Agency: The Gate Worldwide, New York, USA
Creative Director / Copywriter: David Bernstein
Art Director: Alex Olmsted
Photographer: Miguel Navarro
Published: March 2013
Are you sleeping less because you’ve gotten older? Or because your mattress has?
An ordinary mattress lasts about seven years. So if yours is over ten years old, it’s probably on its deathbed. Why not replace it with a Dux Bed? We have four times as many springs as a normal mattress. Which not only helps you sleep better, it helps you sleep longer. An hour longer, according to independent research. Visit Duxiana.com for the store nearest you and put your sleeping problems to bed.
Advertising Agency: The Gate Worldwide, New York, USA
Creative Director / Copywriter: David Bernstein
Art Director: Alex Olmsted
Photographer: Miguel Navarro
Published: March 2013
ConAgra is consolidating ad creative for all of its major brands with Omnicom Group’s DDB, according to industry executives.
The move means that independent Venables Bell & Partners in San Francisco will lose duties for several brands, including: Orville Redenbacher, Slim Jim and Healthy Choice. Venables Bell worked on Orville Redenbacher for six years; in 2007 the business was shifted over from MDC Partners’ CP&B, which infamously reanimated the late popcorn brand founder Orville Redenbacher, earning the campaign the name “Deadenbacher.”
In addition, P.F. Chang’s restaurants and Hebrew National, also owned by ConAgra, were technically on Venables Bell’s roster, though ad spending and development of new work has been pretty stagnant. Those accounts will also move to DDB. The consolidated business will be handled out of the network’s operation in San Francisco, which is known as DDB California. The office has been on ConAgra’s roster, working on other brands such as Marie Callender’s, Pam cooking spray and Rotel.
Give away your old clothes and get a discount on new.
Advertising Agency: John Doe Worldwide, Stockholm, Sweden
Art Director: Johan Bränström
Copywriters: Joakim Aglid, Johan Bränström
Photographer: Niklas Alm
Set designer: Marisa Fjärem
Retoucher: Sofia Cederström
Published: September 2013
Give away your old clothes and get a discount on new.
Advertising Agency: John Doe Worldwide, Stockholm, Sweden
Art Director: Johan Bränström
Copywriters: Joakim Aglid, Johan Bränström
Photographer: Niklas Alm
Set designer: Marisa Fjärem
Retoucher: Sofia Cederström
Published: September 2013
They Finally Found the Way Home.
Advertising Agency: Morya, Bahia, Brazil
Creative Director: Bruno Cartaxo
Art Director: Gabriel Rocha
Copywriter: Bruno Cartaxo
Agency Producers: Fernanda Mayoral, Flávia Souza, Milaine Almeida
Photographer: Guto Esteves
Illustrator: Desconstrutora
Published: October 2013
Media executives are grasping for clues as technological upheaval gathers pace.
     |
Advertising Agency: Morya, Bahia, Brazil
Creative Director: Bruno Cartaxo
Art Director: Gabriel Rocha
Copywriter: Bruno Cartaxo
Agency Producer: Fernanda Mayoral, Flávia Souza, Milaine Almeida
Photographer: Guto Esteves
Ilustrator: Desconstrutora
Erwin Ephron, one of the most influential consultants in media planning, died Sunday at age 79 after a long illness. He leaves behind a legacy that included developing the concept of “recency” still widely in use today.
After a long media career that included work at BBDO and his own agency Ephron, Raboy & Tsao, Mr. Ephron formed the consulting firm Ephron Papazian & Ephron in the early 1990s. He was honored by American Demographics Magazine in 2003 as one of the five most- influential media people of the past 25 years.
Reach (or how many people ads reach) and frequency (how often they’re reached) had long been the cornerstones of media planning when Mr. Ephron in 1995 put forward the idea of “recency,” which held that ad impressions closest to the time of purchase are the most powerful. It followed that reaching consumers at the right time — when they’re in the market to buy — was key, as opposed to simply reaching them often.
The move changes the name of The International Herald Tribune and strengthens The New York Times’ 24-hour, global digital newsroom.
| |
Found guilty for perfect execution.
Advertising Agency: IMAGO, Zagreb, Croatia
Creative Director: Igor Mladinovic
Art Director: Darko Bosnar
Copywriters: Darko Bosnar, Goran Bader
Illustrator: Anna Kulakowskaja
Additional credits: Petar Fridrih
Published: September 2013
Found guilty for perfect execution.
Advertising Agency: IMAGO, Zagreb, Croatia
Creative Director: Igor Mladinovic
Art Director: Darko Bosnar
Copywriters: Darko Bosnar, Goran Bader
Illustrator: Anna Kulakowskaja
Additional credits: Petar Fridrih
Published: September 2013
Found guilty for perfect execution.
Advertising Agency: IMAGO, Zagreb, Croatia
Creative Director: Igor Mladinovic
Art Director: Darko Bosnar
Copywriters: Darko Bosnar, Goran Bader
Illustrator: Anna Kulakowskaja
Additional credits: Petar Fridrih
Published: September 2013
If this Oscar campaign for James Franco is successful, it could mark the first time a boobs-and-bongs flick gets anywhere near the uptight Academy Awards.
Franco, recently seen getting his handsome face punched in for a Comedy Central roast promo, is now the star of some "For your consideration" ads for Spring Breakers, a movie that most Academy voters likely (wisely) skipped. Even so, distributor A24 is asking them to "Consider this shit"—meaning, think about giving Franco a nomination for best supporting actor for his work as gun-toting, cornrow-wearing, rapper-drug dealer Alien. Critics called the flick misogynistic and leering, part sellout and satire, though most major reviews singled out Franco as a bright spot amid a bevy of bikini-clad former Disney babes.
Franco, who was previously nominated for 127 Hours, seems OK with the campaign, telling the Today show on Monday: "My favorite movie that I've done this year is 'Spring Breakers.' And they're doing an … Oscar campaign for it. … I wanted to put that out there for Harmony Korine, the director."
Maybe he could reprise the movie's musical number at the Oscars. Franco as Alien at a white grand piano singing a Britney Spears ballad with his girl posse dancing around in pink ski masks—that sure would bring the gangsta. And it would be more entertaining than his last trip to the show.
You should seriously consider this shit pic.twitter.com/8xCDvCGnlB
— A24 (@A24Films) September 3, 2013
| |
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
