Hasta La Creative!

Depois da incrível abertura de Halloween, feita por Guillhermo Del Toro, o próximo episódio de “Os Simpsons” vai brincar com “O Hobbit”.

A tradicional couch gag traz a família Simpson fazendo o que se faz de melhor na Terra Média: Caminhar… e caminhar. E caminhar mais um pouco.

Com essas paródias a Fox tem garantido uma boa dose viral para a série de animação que já dura mais de duas décadas. A introdução de Halloween, por exemplo, ultrapassou os 21 milhões de views no YouTube.

Post originalmente publicado no Brainstorm #9
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Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
CEO: Yossi Lubaton
Chief Creative Officer: Nadav Pressman
Creative Director: Eran Nir
Art Director: Ori Hasson
Copywriter: Idan Levy
VP Account Group Head: Nir Federbush
Account Supervisor: Yogev Weiss
Account Executive: Ziv Mishan
Head of Strategic Planning: Shai Nisenboim
VP Production: Dorit Gvili
Agency Producer: Alon Shmoelof
Director: Ohav Flantz
Production Company: Gustavo Productions
Post Production: Broadcast
DOP: Avi Karpik
Photographer: Yoram Ashheim

(TrendHunter.com) When it comes to furnishing your home, making sure to have ample storage space is key to keeping things tidy, but these abstract storage systems are here to offer some artistic ways to keep your…

Advertising School: Escola Cuca, São Paulo, Brazil
Creative Director: Kleber A. Fonseca
Art Director: João Lucas Selare
Copywriter: Bárbara Puttini, Jefferson Delospital e Lucas Martins Vieira

“You are history, you are culture, you are museum.”

Campaign for Muquifu – Portuguese acronym for Museum of Urban Escaped-slave Communities and Slums. It is a space that promotes cultural preservation and appreciation of a slum complex in Belo Horizonte, Brazil. The pictures portray actual slum residents, photographed at their own homes.

Advertising Agency: Perfil252, Belo Horizonte, Brazil
Creative Directors: Márcia Lima, Marcos Pina
Art Director: Rafael Teixeira
Copywriter: Mateus Coelho
Photographer: Marco Mendes, Lumini Fotografia
Digital Artist: Sérgio Paulo
Account Manager: Breno Saturnino
Producer: Marcelo Pereira

Fifteen new recruits strutted through the Deutsch office in New York today. They were hairy, spent the day on all fours and a few even cross-dressed.

The agency’s inaugural Halloweenie Costume Parade was full of puppy love as Deutsch employees dressed up their dogs and brought them into the office as part of a fundraiser for the Animal Alliance of NYC. The costumes ranged from Robin Hood and a Woolly Mammoth to a cheerleader and a bunch of grapes.

The idea for the costume parade came from Creative Coordinator Beth Armstrong, who threw the event together in about a week’s time. Deutsch has a pet-friendly policy, so owners are constantly bringing their furry friends to work. Ms. Armstrong’s pet Puddy is a rescue dog, one of five rescues present at the parade. She said she wanted to do something that was both festive Puddy came as Bark Vader and Ms. Armstrong was Leia from “Star Wars” and philanthropic.

Continue reading at AdAge.com

Telecom services firm Neustar has acquired analytics firm Aggregate Knowledge for $119 million in cash and stock as it looks to augment its campaign measurement capabilities.

Though it’s been around for 18 years, the Virginia-based Neustar is a relative newcomer to marketing. The company only realized the value of its data for marketing around three years ago when clients asked the phone number management and caller ID provider for information that could help them better understand their customers or potential customers.

Now, Neustar hopes the purchase of San Mateo, CA’s Aggregate Knowledge will fill a void by providing measurement analytics. The firm already offers audience segmentation and campaign planning services.

Continue reading at AdAge.com