Hasta La Creative!

Conor Brady has devoted the better part of his career to steering ideas across digital platforms. He’s currently chief creative officer at Interpublic-owned Huge, overseeing the agency’s creative teams across the globe. He lends his talents to a number of multinational accounts, ranging from Audi to Ikea to Unilever.

Previously, he was CCO at Omnicom Group’s Organic and creative director at both the London and New York offices of Razorfish. And while his current preoccupation is digital, his love for design is an integral part of his creative DNA, which you’ll see in this edition of Creativity’s “Six Things” series.

1. Music and maps offered escape from the political turmoil surrounding his youth. He grew up in South Armagh, Northern Ireland — known as “Bandit Country” — at the height of The Troubles. But only later did he realize it wasn’t normal to be searched by armed soldiers on the walk home from school — let alone for them to show up at your house in the middle of the night without a warrant. Luckily, to take him away from it all, Conor discovered design when he was 14, through Peter Saville’s iconic album covers for New Order and Joy Division (“Closer” — which depicted Christ’s entombed body, and whose release unintentionally followed the suicide of lead singer Ian Curtis — stopped him in his tracks). Maps portrayed a bigger world than Belfast, and he still collects them (his favorite is a watercolor of the Amalfi Coast, painted as the artist sailed down the shoreline, which he calls more of a “narrative” than a traditional map).

Continue reading at AdAge.com

Interpublic Group reported net income decreased 34% in the third quarter to $45.4 million, compared to $68.7 million the year before. Deutsche Bank analyst Matt Chesler in a note Friday morning called the results “disappointing.”

Revenue saw a slight boost of 1.8% to $1.7 billion, while organic revenue increased 2.8%.

Michael Roth, IPG’s Chairman and CEO, told analysts on a conference call Friday that the results were impacted by macro conditions in Europe “that remained more challenging than had been expected at the outset of this year.” He also attributed the dip in profits to investments in new business activity, such as temporary labor that accounted for 3.8% of revenues.

Continue reading at AdAge.com

Well, while Publicis Kaplan Thaler appears to be keeping quiet on CEO Robin Koval‘s departure, the folks at Legacy, her new employer, were kind enough to send over their official announce of her joining the anti-smoking nonprofit org behind initiatives such at truth and EX. Koval joins Legacy as president/CEO and will replace Cheryl G. Healton, DrPH at the 14-year-old operation.

In a statement, the new chief exec says, “As a marketing leader, I have been a long-time admirer of Legacy and the behavior changing impact of the truth campaign. To be given the opportunity to evolve Legacy’s counter-marketing efforts for a new generation of youth in an environment of ever-increasing communication complexity is an honor and the opportunity of a lifetime. I see this as a natural and very purpose-driven extension of my many years working for healthcare brands and cause-related programs.”

Prior to joining Legacy, Koval, who’s also penned a handful of best-selling books, spent 16 years in all at what is now Publicis Kaplan Thaler. The exec served as president of Kaplan Thaler Group prior to the merger in summer 2012, which resulted in her being promoted to CEO of the new entity.

New Career Opportunities Daily: The best jobs in media.

São raras as ocasiões em que sequências são uma boa ideia. O cinema está cheio de exemplos de continuações que não deram lá muito certo, assim como a própria publicidade. É um risco que se corre, tentar explorar novamente o mesmo conceito e acabar errando a mão. Este foi o caso da agência Portal A com Real Women Don’t Fake, que dá continuidade ao divertido Real Men Don’t Fake, da Benefit.

Enquanto o primeiro filme brincava com a obsessão feminina por cílios gigantes, comparando-a à obsessão masculina pelo tamanho do seu genital, desta vez a piada está nas caras e bocas que a mulherada faz ao aplicar a máscara nos cílios, como se estivessem tendo um orgasmo – alguns deles com as participações de Kristin Cavallari, Carmen Electra e Kyle Richards. Só faltou mesmo a Meg Ryan…

Mais uma vez, houve quem ficou chocado com o filme, mas na verdade ele não traz nada de novo, nem mesmo a graça do primeiro. E, infelizmente, as comparações são inevitáveis, como em qualquer continuação. Poderia ter sido melhor.

Post originalmente publicado no Brainstorm #9
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