Free your guitar genius.
Advertising Agency: Tuppi, Salvador, Brazil
Creative Director: Lucas de Ouro
Art Directors: Lucas de Ouro, Mari Martins
Copywriters: Vinícius Corrêa, Lucas Carasek, Francisco Lang
Shaping: Natsy Alencar
Published: October 2013
LU is France’s number one biscuit brand. It wanted to thank its biggest fans in a very special way. So after a nationwide casting a few French biscuits-lovers were given the opportunity to represent the brand in its new campaign. But they didn’t know how and they didn’t know where. Which leads to a big surprise when they discover gigantic billboards in the middle of their neighbourhoods.
Advertising Agency: Proximity BBDO, Paris, France
Creative Director: Valerie Levy-Harrar
Deputy Creative Director: Audrey Tamic
Art Directors: Matthieu Berthault, Rémi Jamin
Copywriter: Luc Gesel
Planner: Nicolas Orsoni-Durand
Account Director: Cécile Bitoun
Photographer: Benni Valsson
Published: October 2013
Advertising Agency: Big & Tall Advertising, USA
Creative Director / Copywriter: Scott Kaplan
Art Director: Chuck Tso
Executive Producer: Cheri Anderson
Production Company: Mindset Films
?Director: Dino Castelli
Director of Photography: Nathan McGarigal
Editorial / Post: Cut and Run
Producer: Ashley Thompson
Editor: Alex Dondero?Flame
Compositor: Joseph Grosso
Audio: Color
Music: Big Foote Studios
Composer: Jeremy Turner
Advertising Agency: Cossette, Toronto, Canada
Co-Chief Creative Officers: Matthew Litzinger, David Daga
Creative Director: Chad Borlase
Art Director: Kevin Filliter
Writer: Aaron Chown
Account Supervisor: Kaitlin Doherty
Published: October 2013
Drill Powner. Ignore Everything.
Advertising Agency: OneWG, Florianopolis, Brazil
Creative Director: Gabriel Araujo
Art Director: Marcus Vinicius
Copywriter: Marlon de Barros
Illustrator: Good Image
Published: September 2013
Wieden & Kennedy and Levi’s have parted ways after a five-year stint.
A statement from both companies called the split “mutual,” but people familiar with the business said that differences over creative direction were at the core.
A spokeswoman for Levi’s did not confirm whether a search for a new agency has begun, or whether a new agency has already been appointed. Prior to Wieden & Kennedy, the brand worked with Publicis Groupe’s Bartle Bogle Hegarty. When Wieden took on the America account for Levi’s, BBH remained the agency for Europe and Asia, though the agency completely parted ways with Levi’s in 2010.
Focus sur l’artiste finlandais Pietari Posti qui a récemment imaginé une série d’illustrations très réussie réalisée pour un guide de shopping de la ville d’Istanbul. Colorées, joviales et d’une grande qualité, ces créations sont à découvrir sur son portfolio et en images dans la suite de l’article.
Here’s the wonderful thing about this just-released ultra-meta video from Funny or Die titled “The New Apple iPad Announcement Parody”: Once you watch it, you’re set for life. You’ll never have to watch another Apple product-announcement parody clip ever again, because this Apple product-announcement parody clip obviates the need for all other Apple product-announcement parody clips that will be released henceforth.
Isn’t that a huge relief?
Simon Dumenco is the “Media Guy” media columnist for Advertising Age. Follow him on Twitter @simondumenco.
UPDATE No. 2: Facebook has again reversed its policies on graphic content. On Tuesday at 6:30 p.m. ET, the company posted a six-paragraph statement titled “An Update on Graphic Content on Facebook” on the Newsroom section of its site. “As part of our effort to combat the glorification of violence on Facebook,” it reads, “we are strengthening the enforcement of our policies.” The key part of the statement comes in the fifth paragraph: “Based on these enhanced standards, we have re-examined recent reports of graphic content and have concluded that this content improperly and irresponsibly glorifies violence. For this reason, we have removed it.” Read the full statement here.
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Here’s something truly horrifying that you can apparently view on Facebook these days: “a clip of a masked man killing a woman, which is believed to have been filmed in Mexico,” as the BBC describes it. Facebook had previously banned such graphic content, but the BBC says it was alerted to a change in policy “by a reader who said the firm was refusing to remove a page showing [the] clip.”
Here’s something truly horrifying that you can apparently view on Facebook these days: “a clip of a masked man killing a woman, which is believed to have been filmed in Mexico,” as the BBC describes it. Facebook had previously banned such graphic content, but the BBC says it was alerted to a change in policy “by a reader who said the firm was refusing to remove a page showing [the] clip.”
What gives? Per the social network’s statement to the BBC:
Facebook has long been a place where people turn to share their experiences, particularly when they’re connected to controversial events on the ground, such as human rights abuses, acts of terrorism and other violent events. People are sharing this video on Facebook to condemn it. If the video were being celebrated, or the actions in it encouraged, our approach would be different However, since some people object to graphic video of this nature, we are working to give people additional control over the content they see. This may include warning them in advance that the image they are about to see contains graphic content.
Halloween has gone soft, says Cheetos. So the michievous snack brand ‘s going to take it back. At Project T.P., created out of Goodby, Silverstein & Partners, you can team up with Chester Cheetah to cover practically any location (like your school, office, worst enemy’s house — or, as in this video, the inside of the Metropolitan Museum of Art) in toilet paper. For some reason, the Statue of Liberty and 1600 Pennsylvania Ave NW are not susceptible to T.P. vandalizing.
Just enter the address and the site will create a toilet paper “bombing” experience using Google Earth and Google Streetview. You can then share the results via social media. Of course, the site has to come with a warning that Cheetos doesn’t condone actual toilet-papering — only the digital kind. But it’s still kind of fun.
For more innovative ideas in brand creativity, tune in to Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter.
You are likely all familiar with the Kardashian Kollection which is sold at Sears. A similar collection is being sold in the UK at British chain Lipsy. A new campiagn for that collection was shot shot Terry Richardson who loves to hang with and shoot Kate Upton and other super hot models.
Writing for The Gloss, Julia Sonenshein expected the campaign to consist of the Kardashians “naked and straddling heaps of the clothing” but was pleasantly surprised to discover the campaign is “decidedly un-pervy.”
That didn’t stop Sonenshein from dubbing the collection “something you’d wear to an 18-and-over club that takes place in an upscale funeral home.”
As Publicis watches and waits for its proposed merger with Omnicom to clear regulatory hurdles around the world, the Paris-based holding company isn’t slowing down on the acquisition trail.
Publicis Groupe made its seventh acquisition in India since mid-2012 with the purchase of Beehive Communications, whose clients include General Motors and Malaysia Tourism.
The agency, which will be rebranded Publicis Beehive, will be part of the Publicis Worldwide agency network. It is headquartered in Mumbai and also has offices in Delhi and Bangalore. A Publicis Groupe statement declared its ambition in the country by saying, “This acquisition marks another significant step towards Publicis becoming the leading communications network in India.”
Every company wants to make social media an essential component of marketing, communications, lead generation and customer support programs. If you are responsible for social media efforts at your company, this means you will be running more initiatives, tracking results more closely and involving a whole lot more people in your efforts than ever before.
That is a whole lot of work heading your way. Fortunately, there is a a framework, Spredfast’s Social Media Planning Guide, that will help you plan out everything from high level social media strategy and communication to day-to-day social media best practices.
Download the Guide now and ensure your social media efforts are top notch.
Ebay unveiled plans today to make its marketplace more “manageable” for buyers and sellers.
A slew of new features include the ability to curate collections, follow users, collections or interests, as well as establish a profile, or in the case of sellers, a storefront. The retailer also introduced eBay Today, a page that features collections curated by Michael Phillips Moskowitz, eBay’s newly appointed chief curator and editorial director. Celebrities including Pharrell Williams, who made an appearance at an eBay event in Manhattan today, have also been tapped to curate collections.
At the event, Mr. Williams said he wasn’t so sure about participating, when eBay first approached him. Though he quickly realized eBay was no longer just “a place where things were used or where you were cleaning out your closet.”
The Salvation Army of Canada (unlike some politicians here in the states) believes that “No one should have to call the streets home.” That’s the phrase Toronto agency Cossette inscribed on home address signs and left in a variety of public locations (like bus stops and park benches) people frequent throughout the day that are also used as places to sleep by the homeless.
“The problem with homelessness is that it’s often easy to ignore. We wanted to jolt the public by putting messages in places – and in a manner – that would surprise them,” explains Cossette co-chief creative officer Matt Litzinger, adding “we continue to turn that communications experience on its head by telling our audience that these same locations are also places that street people call home.”
Cossette and Salvation Army of Canada also gave people the opportunity to make a five dollar donation via text, with a number included on the home address signs. Using unusual locations and the sense of the out of place to help call attention to homelessness is a smart tactic. Immediately giving them an opportunity to do something about it (before they forget) is the icing on the cake.
The video for the campaign keeps it simple, choosing to let the outdoor campaign tell its own story, with only a textual explanation and background music accompanying the shots of the home address signs at different locations. Since the outdoor campaign is the real message, this is all that’s necessary, adding anything else would just detract from the message.
New Career Opportunities Daily: The best jobs in media.
Media is powerful. In fact, just one potent article in a trusted magazine or newspaper has the power to inspire us, shape us and lead us to new places. Take “The Brand Called You” by Tom Peters. The article first appeared in Fast Company on August 31, 1997.
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.
How many believers has Peters reached in the last 16 years? Millions. For the author pours a particularly seductive nectar into Fast Company’s crystal glass.
Naturally, there is truth in Peters words, but how much truth?
I read a great rebuttal this morning to the mountain of bullshit sometimes known as the literature of creativity. Let’s listen to wonderfully critical Thomas Frank on the topic:
Consider, then, the narrative daisy chain that makes up the literature of creativity. It is the story of brilliant people, often in the arts or humanities, who are studied by other brilliant people, often in the sciences, finance, or marketing. The readership is made up of us — members of the professional-managerial class — each of whom harbors a powerful suspicion that he or she is pretty brilliant as well… And what this complacent literature purrs into their ears is that creativity is their property, their competitive advantage, their class virtue. Creativity is what they bring to the national economic effort, these books reassure them — and it’s also the benevolent doctrine under which they rightly rule the world.
Are you familiar with the self-satisfied “creative people” Frank describes? If you work in advertising, you are. Our profession is full of people who mindlessly spew their recipes for brand success, but sadly most of what the poseurs say (and do) is total garbage.
I’m not just pointing fingers here. If I were to open a deck of my own making from a few years ago, I would likely be appalled at the tortured logic and language of my arguments.
The reality is marketing isn’t all that complex. Are you creating compelling brand experiences for prospects and customers? Yes or no? This is how simple MarCom is at its core. The hard part for most practitioners is coming to this conclusion and then choosing to live by it. We want so badly to believe our ideas separate us from the pack. That our ideas above all else are the real difference maker. Yet, I think the evidence points to execution. The ability to make mundane things like advertising into something artful (that also builds the brand and moves product) — that’s the difference maker.
The post Come On Down, Everyone Is Welcome At The Altar of Creativity appeared first on AdPulp.
Hmm. All this just to sell a car. Well, this is advertising after all and not car salesmanship. With car salesmanship the goal is to move metal. With car advertising, well, the goal isn’t always so clear. Sure, car brands want the sales needle to move but as with most advertising, there seems to be a lot of shenanigans on the way to that sale.
Take this elaborate mcgarrybowen London-created commercial for the Honda CR-V 1.6 i-DTEC Diesel. The spot, entitled An Impossible Made Possible, is a well-crafted collection of optical illusions directed by Gorgeous’ Chris Palmer which aims to convince the viewer that, like the car, things are not always as they seem.
Both the spot and the “making of” can be viewed below.
The pop-culture aesthetic of the 1980s can be a hard thing to appreciate. But Canadian graphic artist James White makes a pretty compelling effort with Uzicopter, his Tumblr of Reagan-era design inspiration.
White's Signalnoise studio collects ads, posters, computer animation and logos from the '80s, with a few of his own recent creations thrown in. White has developed a signature style that brings retro mystique to modern projects like his official designs for the recent video game Far Cry 3: Blood Dragon. (You can browse more of his work on the Signalnoise portfolio.)
For children of the '80s, Uzicopter is a fascinating trip back to the dark, dire and stylized entertainment we latchkeys were immersed in. For millennials, it might at least convince you that the decade of my youth had something to offer the cultural zeitgeist beyond shoulder pads and Ray-Bans.
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In December 2011, Ron Johnson hailed J.C. Penney Co.’s $38.5 million investment in Martha Stewart Living Omnimedia Inc. as “transformational.”
Almost two years later, Mr. Johnson is gone as CEO, and J.C. Penney yesterday rolled back an agreement tied to the investment in the homemaking maven’s company. Under an amended deal, the partnership will end in June 2017 instead of 2021 and the parties will stop making products in categories at the center of a lawsuit brought by Macy’s Inc.
J.C. Penney, based in Plano, Texas, will also give back the 11 million shares it bought for $3.50 each and the right to board representation at Martha Stewart Living, it said in a statement yesterday.
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