La Sagrada Familia, symbole de la ville de Barcelone et création de l’architecte Gaudi, sera définitivement achevée en 2026, après 144 années de chantier. Une vidéo officielle nous propose, grâce à une excellente simulation 3D, de découvrir le monument tel qu’il sera lors de la fin des travaux. Plus d’images dans la suite.
Between the French Fry Burger and the new Satisfries, Burger King has been really into fries lately. Now, the chain is taking this obsession a step further by pretending to change its name to Fries King—and posting a load of photos to Facebook showing the unveiling of a new corporate identity. There are a few downsides to this. First, it implies the burgers are probably not very good. And second, it confuses people—many of whom on Twitter clearly don't know how to respond. On the plus side, it does appear to be making people hungry.
And you thought we were bluffing. Long live the #FriesKing! http://t.co/NpzauWThzB pic.twitter.com/WJJgB0IL3X
— BurgerKing (@BurgerKing) October 2, 2013
Can't tell if it's true or not but did Burger King really change their name to Fries King…? I don't… what.
— Jacky Cheung (@chaozbandit) October 2, 2013
@BurgerKing change your twitter name then!
— jeffrey (@Ffej_Vobil) October 2, 2013
@mgbales OK, I need to try these.
— Mαtt Thomαs (@mattthomas) October 2, 2013
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Para promover suas ofertas de seguro, a Europ Assistance Italia fez um submarino emergir no meio da rua, na aprazível Milão. Muita gente achou divertido, menos o fictício dono do carro estacionado no local, que teve seu veículo danificado por russos saídos do chão.
É o velho conceito de “o inesperado pode acontecer com qualquer um”, tão utilizado pelas companhias do segmento, mas aqui com uma abordagem mais criativa e impactante. A encenação ainda incluiu policiais, bombeiros e tripulantes russos.
A ação criada pela M&C Saatchi chamou atenção dos italianos, e se espalhou pelas redes sociais através da tag #L1F3. O site protectyourlife.it traz fotos das pessoas no Instagram e reações via Twitter e Facebook.
Post originalmente publicado no Brainstorm #9
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Advertising Agency: Bensimon Byrne, Toronto, Canada
Creative Director: Joseph Bonnici
Associate Creative Directors: Chris Harrison, Hayes Steinberg
Director of Production Services: Michelle Pilling
Production Company: Holiday Films
Director: Robert Logevall
DOP: Chris Mably
Exec Producer: Josefina Nadurata
Exec Producer: Derek Sewell
Line Producer: Kelly King
Editorial: School Editing
Editor: Lauren Horn
Music: Eggplant Collective
Signs Composer: Brian Gair
Boxes Composer: Lorenzo Castelli
Transfer: Alter Ego
Colourist: Darrin Achim
Levi’s fechou uma parceria com a SkillShare, uma plataforma de educação online focada no lema learning by doing, com cursos criados por usuários que querem compartilhar e ensinar diferentes habilidades.
A proposta conversa com o contexto de aprendizado descentralizado em que vivemos. Qualquer um pode aprender e ensinar sobre assuntos que dominam.
Como resultado, foi criada a The School of MakeOurMark, uma série de aulas online que visam ensinar habilidades criativas.
Os cursos são ensinados por profissionais consolidados com os artistas Cubby Graham e Brock Davis, o tatuador Bang Bang, o fotógrafo Benjamin Samuel, o designer David Carson e a ilustradora Linda Eliasen, escolhidos à dedo pensando em temas que encoragassem e inspirassem a criatividade em cada um.
A princípio, os temas abordados são fotografia, tatuagem, tipografia, stop motion e ilustração. Seguindo a mesma metodologia do site, os professores se aproximam dos alunos a contar sobre seus trabalhos e processos, passando por técnicas, métodos e um projeto prático final.
As aulas exploram características individuais intangíveis, valorizando a trajetória individual por meio de múltiplos formatos.
Começando esta semana, cada curso custa $10 e todo o dinheiro arrecadado vai para a 826 National, uma fundação que promove educação de artes e música para crianças.
O projeto incentiva não apenas a educação online, descentralizada e colaborativa, como também espera criar uma rede de criativos ao redor do mundo, compartilhando seus conhecimentos e trabalhos.
Post originalmente publicado no Brainstorm #9
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Burger King isn’t necessarily known as the best burger chain around — these days, that honor (in our opinion) goes to Five Guys or In ‘N Out. Maybe that’s what’s made the fast feeder change its name to Fries King, according to a series of BK social-media posts that have included shots of new product packaging, employee uniforms and even exterior signage.
It’s a bold move, reminscent of daring stunts it pulled with the help of CP&B, but it’s likely just a one-time trick. As some have pointed out, the chain hasn’t changed its name on Twitter or Facebook.
The “change” comes on the heels of BK’s introduction of low-calorie “Satisfries” (see the spot, created by Mother) and no doubt is meant to encourage people to try the product. But whether BK frites measure up to Wendy’s and McDonald’s, who have been battling for the “best fries” crown for a while now, consumers’ tastebuds will be the judge.
(TrendHunter.com) English store Libberty London has partnered with Vans streetwear for the Liberty Vans 2013 Holiday Collection. The collection is featured in Sk8-Hi and Era models from the Vans staple collection….
There aren’t any grizzly bears or piranhas in Australia, but the lyrics of “Dumb Ways to Die” — the Australian PSA that’s been the biggest ad hit of 2013 — feature them prominently.
The secret to the campaign’s popularity was all in the music. Its signature silly lyrics and catchy tune were the brainchild of McCann Melbourne creatives. John Mescall, executive creative director, explains, “we wanted the song to have global appeal.”
And it has; the music was what propelled millions around the world to take note of the campaign, view its music video or download the song. It was also a clever way to respond to a straightforward brief from a small, local marketer: the Australian Metro. McCann was tasked to encourage people to be safe around trains, an attempt to try and curb the number of yearly rail accidents the country was seeing.
Nearly 4,000 beer distributors, suppliers and industry experts gathered this week in Las Vegas for the National Beer Wholesalers Associations annual meeting. While there was plenty of frank talk about the challenges facing the industry, including continued beer volume declines, there was also plenty of buzz about the new “renaissance” in beer, marked by a surge in innovation. A highlight of the convention is the sprawling trade show floor, where vendors of everything from electronic cigarettes to technologically advanced beer pitchers sought business from beer distributors.
Ad Age took a spin through the trade show. Here is what we found:
David Morse
When Miss New York, Nina Davuluri, won this year’s Miss America competition on ABC, she became the first Indian-American to receive the crown. She was one of two Asian Americans in the final round, and one of three in the top five. Coming in a pageant that once required contestants to “be of good health and of the white race,” this was a victory for diversity in the United States.
Walmart is already the nation’s largest beer retailer after tripling its total alcohol sales in the past 10 years. But one of the chain’s top executives told beer distributors this week that the company is just getting started.
“I’m pleased but not satisfied,” Chief Merchandising and Marketing Officer Duncan Mac Naughton said during a presentation at National Beer Wholesalers Association meeting in Las Vegas, noting that the company is still “under-shared” in beer sales compared with competitors.
He reiterated the company’s goal of doubling beer sales in the next three years. “I see it as a layup. My team sees it as a big half-court shot. But I’m telling you, it’s there,” he said during his talk, which was interrupted several times by applause from the crowd of nearly 4,000 beer distributors and suppliers attending the event.
David Morse
When Miss New York, Nina Davuluri, won this year’s Miss America competition on ABC, she became the first Indian-American to receive the crown. She was one of two Asian Americans in the final round, and one of three in the top five. In a pageant that once said “contestants must be of good health and of the white race,” it was a victory for diversity in the United States.
(TrendHunter.com) The Emanuel Ungaro Spring 2014 collection was a bold mix of color and print. The models walked the runway in seafoam green, blues and yellows. The ensembles featured solid colored panels meeting…
Born to ride. Bosch cordless lawnmower.
Advertising Agency: Manajans / JWT, ?stanbul, Turkey
Creative Director: Gürkan Çanakç?
Creative Group Heads: Kaan Ertüz, Baran Güne?
Art Director: Özlem Özdemir
Copywriter: Cem Kara
Published: July 2013
Burn calories, not ciggies!
In 2008, we created the ‘Käry’ (Burn) magazine for a youth anti-smoking campaign by the Cancer Society of Finland. Over the years, 750 000 copies have been printed and handed out in schools, shopping centers and events. For our sixth issue in October 2013, we wanted to try something new: to focus on the positive. We wanted to tell about the benefits of a healthy lifestyle instead of highlighting the negatives of a bad one.
Talented young journalists were hired to deliver the message. They set out to interview Finnish celebrities, athletes and models about their lifestyles and asked for their tips for beginners – also linking to additional digital content on YouTube, Instagram and Facebook. The idea was to take advantage of the current fitness craze and encourage the young readers to take the leap towards a more wholesome lifestyle. And as a result, to make the decision to quit smoking – their own.
Advertising Agency: 358, Helsinki, Finland
Creative Director: Ale Lauraéus
Art Director: Mark Nurmi
Graphic designer: Isa Jokela-Gomez
Copywriter: Antti Tähtinen
Agency producer: Peggy Petrell
Photographer: Pekka Mustonen
Published: October 2013
Advertising Agency: BCube Milan, Italy
Executive Creative Director: Francesco Bozza
Associate Creative Director: Sergio Spaccavento
Client Creative Director: Arturo Dodaro
Art Director: Matteo Fabi
Copywriter: Andrea Bomentre
Graphic designer: Matteo Fabi
Account Director: Paola Borroni
Published: October 2012
Com apenas 15 anos de idade, Jack Andraka desenvolveu um teste barato, eficaz, e não invasivo para a detecção do câncer de pâncreas. O problema é o que veio antes disso. Ao pedir ajuda de diversos pesquisadores e especialistas, Jack sempre ouvia a mesma coisa: “Você é muito novo pra isso. Não temos tempo para a sua brincadeira de ciências”.
A invenção do adolescente foi premiada na International Science and Engineering Fair (ISEF), patrocinada pela Intel desde 1997, e a marca aproveita esse momento para lançar a nova fase de sua campanha “Look Inside”.
O comercial (acima) conta em flashback o ceticismo em relação a proposta de Jack, e o preconceito sofrido por ser considerado jovem demais para ter uma ideia brilhante. No começo do ano, Jack Andraka contou sua história no TED Talks.
A criação é da Venables Bell & Partners.
Post originalmente publicado no Brainstorm #9
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Dropped, Heineken’s first truly interactive digital campaign, is putting real men to the test to find out if legends are born or made and Stravos passed with flying colors. The three hilarious episodes in Dropped Cambodia see him navigate the river, the duck boat, the locals, the police and a variety of other tribulations to find his way to Phnom Penh, which is not exactly where he thinks it is…
Advertising Agency: Wieden+Kennedy, Amsterdam, Netherlands
Dropped, Heineken’s first truly interactive digital campaign, is putting real men to the test to find out if legends are born or made and Stravos passed with flying colors. The three hilarious episodes in Dropped Cambodia see him navigate the river, the duck boat, the locals, the police and a variety of other tribulations to find his way to Phnom Penh, which is not exactly where he thinks it is…
Advertising Agency: Wieden+Kennedy, Amsterdam, Netherlands
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
