Wandana Residence

Située à Geelong, Victoria, en Australie, cette merveilleuse structure appelée Wandana Résidence a été pensée par James Dean and Associates. Avec de grandes vitres coulissantes permettant de profiter pleinement de la vue sur la péninsule Bellarine, cette création est à découvrir en images dans la suite.

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With a Tweet, Twitter Announces Plans for IPO


Twitter said it filed for an initial public offering with the U.S. Securities and Exchange Commission, in what would be the most highly anticipated offering since Facebook.

Twitter announced the filing in a tweet:

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Time Editor Richard Stengel Leaving for State Department Job


Time Managing Editor Richard Stengel is leaving the magazine to join the U.S. State Department, a person familiar with his move confirmed Thursday evening.

Nancy Gibbs, Time’s deputy managing editor, is expected to succeed at the magazine, a source said.

Spokesmen for Time and the State Department declined to comment.

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Madison Square Garden to Sell Fuse Cable TV Network


Madison Square Garden Co., the sports and entertainment company that owns the namesake arena in Manhattan, is looking to sell its music-TV channel Fuse.

“We have been approached by certain parties expressing interest in Fuse and have retained JPMorgan to explore all strategic alternatives,” the company said Thursday in an e-mailed statement.

Fuse could be worth $300 million to $400 million in a sale, said Amy Yong, an analyst at Macquarie Group, who has the equivalent of a buy rating on MSG shares.

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In Prelude to Ads, Facebook Tests Video Posts That Play Automatically


Facebook isn’t ready to unveil the video ads that it has been telling marketers about for more than a year. But it’s launching a test to determine the impact of video in user news feeds.

Starting tomorrow, a small group of U.S. Android users will be able to see video that automatically plays in the news feed when they scroll past it. There’s another big similarity to the setup of the long-awaited video ads, which were recently delayed again from their intended October debut. Users need to click on the video to activate audio and make it pop out from the news feed and expand if they flip their phones horizontally.

But there are some differences from the upcoming video ads. For example, videos posted to brand pages won’t play automatically, even for users who voluntarily follow the brand. And if a marketer buys a video page-post ad to show up in news feeds, it will still be click-to-play as it is now.

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‘X-Factor’ Hits a New Ratings Low in Its Season Premiere

The tepid ratings for Simon Cowell’s two-year-old show are yet more evidence that singing competitions are not the blockbusters they once were.

    



Richard Stengel to Leave Time for the Obama Administration

Managing editor at the magazine since 2006, Mr. Stengel will now handle public affairs in the State Department.

    



Rugged Manly Lookbooks – The Two Angle Fall 2013? Campaign is Eclectic and Masculine (GALLERY)

(TrendHunter.com) There is something really authentic when a collection comes together to demonstrate a strong masculine aesthetic, and the Two Angle Fall 2013 accomplished that feat.

The clothes are both modern and…

Canal+: The Clowns

Advertising Agency: BETC, Paris, France

Light Echoes

En utilisant un laser à bord d’un train en marche qui projette des lumières sur le paysage en mouvement, le projet Light Echoes pensé par Aaron Koblin & Ben Tricklebank nous propose de superbes images mais aussi une vidéo du plus bel effet. L’ensemble est à découvrir dans la suite de l’article.

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Spectacular Polar Bear Puppets – The Greenpeace Polar Bear Struts Her Stuff for the Arctic (GALLERY)

(TrendHunter.com) Chrispher Kelly is the man behind the new Greenpeace Polar Bear, a massive puppet that’s set to walk the streets of London to advocate for greater protection the Arctic.

The bear, named Aurora,…

ESPN SportsCenter Ad Reduces Women to Candy-Loving Bimbos

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Wieden + Kennedy is out with another ESPN SportsCenter spot. This one features U.S. Open winner Rafael Nadal as a lady magnet while ESPN personalities John Anderson and Bram Weinstein attempt to figure out Nadal’s secret. Alas, it has nothing to do with Nadal’s sexual prowess and everything to do with a tired stereotype that hot office bimbos can be motivated to do anything if you just give them a piece of candy.

Extra Gum: Origami

Advertising Agency: Energy BBDO, USA
Chief Creative Officer: Dan Fietsam
Managing Director: Jeff Adkins
Head of Integrated Production: Rowley Samuel
Group Creative Director: Rick Hamann
Associate Creative Director: Jimmy Dietzen
Junior Art Director: Erynn Mattera
Executive Producer: John Pratt
Integrated Producer: Vanessa Luhr
Client Service Director: Chris Reed
Sr. Account Director: Pete Ruest
Account Director: Brian Sisson
Planning Director: Elizabeth Brown
Production Company: Rattling Stick
Director: Pete Riski
Executive Producer: Jennifer Barrons
Producer: Kelly Spacey
Editorial: Cut & Run
Editor: Eve Ashwell
Assistant Editor: Dustin Zimmerman
Producer: Christie Price
Visual Effects: The Mill

Agency Spoofs iPhone 5c With iCrocs Video

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Here’s a bit of distraction for your rainy (at least where we are) Thursday afternoon. Vienna-based agency PKP BBDO decided to have a little bit of fun at the expense of Apple’s just-announced iPhone 5c which comes in five colors. Perhaps attempting to align the new iPhone with the much-maligned Crocs brand, the agency took a lunch break to shoot this shoe-tastic spoof.

KSL Bankruptcy Calls Into Question Marketer Appetite for Indie Media Shops


The already small universe of independent media agencies just shrank further. KSL Media — a 32-year old shop that claimed 135 employees in New York, Los Angeles and Las Vegas — has filed for Chapter 11 to “conduct an orderly wind-down” of operations.

The board was presented with information in June indicating that efforts to restructure “would likely not be successful,” according to the filing Wednesday with the U.S. Bankruptcy Court for the Central District of California. The company has assets between $10 million and $50 million but liabilities north of $50 million, the filing says.

KSL Media’s 20 largest creditors include ESPN, with a claim approaching $4.2 million; FX, with a claim above $1.8 million; and Comedy Central, with a claim nearing $1.2 million.

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To Grow Your Agency Blog, Find Writers in Unexpected Places


Please don’t share this post with anybody at my agency. I plan to tell some secrets that I use to get our people to write for the PJA blog. In recruiting them, I’ve had to change my philosophy about what makes a good, or at least an interesting, writer. It’s not always the writing professionals who have the best ideas or the most compelling stories to tell.

When we first launched “Bow + Arrow,” the agency blog, back in the prehistoric days of blogging, we kept the talent pool to a couple of people, and I often had to twist their arms and cajole them into performing their civic duty. Not surprisingly, the heavily edited blog didn’t show up on any top-10, or even top-100, lists. Basically it languished like a deserted plot of digital land on the Internet.

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BETC and Canal+ Satisfy Your Craving for More Dwarf Clowns in Advertising

BETC and Canal+ together produced one of the most beloved ads of recent years in "The Bear," a hilarious and impeccably produced spot that won the Film Craft Grand Prix at Cannes in 2012. The French agency and client are now back with their latest commercial—an intriguingly odd production starring a bunch of dwarf clowns.

Why dwarf clowns? The spot promotes a new Canal+ channel, launching this month, that's fully dedicated to TV series. The great thing about TV series is you're always dying to see what happens next. Likewise, in watching this ad, the viewer has no idea who these dwarf clowns are, or what they're going to do next. And then, at the end, it turns out, rather absurdly, that they've been subjected to a cliffhanger themselves, which explains their peripatetic behavior.

"The idea was to make an intriguing film that creates suspense—you can't wait to find out how it ends. Just like when you watch a good series," says Stéphane Xiberras, president and chief creative officer of BETC Paris. "This was one of the reasons we chose dwarf clowns; in great series there's often something a bit odd about the unusual characters that makes you become attached to them—a cop serial killer, a depressed mafioso, a family of undertakers."

The spot was shot in Vancouver this summer. It was directed by Steve Rogers and will be followed by an outdoor campaign all over France. Credits below.

CREDITS
Client: Canal+
Client Management: Alice Holzman, Elodie Bassinet, Anne-Gaëlle Petri, Coline André
Agency: BETC Paris
Agency Management: Bertille Toledano, Guillaume Espinet, Alix de Luze, Pauline Filippi, Marius Chiumino
Executive Creative Director: Stephane Xiberras
Copywriter: Jean-Christophe Royer
Art Director: Eric Astorgue
Assistant Art Director: Damien Binello
Strategic Planning: Clarisse Lacarrau, Vianney Vaute
Traffic: Coralie Chasset
TV Producer: Isabelle Menard
Production Company: Wanda
Producer: Jérôme Denis
Sound Production: Kouz
Director: Steve Rogers


    

Diamond-Shaped Wooden Homes – The ‘Formwerkz Architects’ Designed Diamond House is Stunning (GALLERY)

(TrendHunter.com) Formwerkz Architects has created a visually stunning display with its diamond-mimicking house. The gorgeous house has a wooden panel exterior that gives it an organic feel. As remarkable as the…

Cartoon Network: Netflix’s Latest Ratings Victim?


Could Cartoon Network be the latest children’s cable channel to feel the pinch of Netflix?

Since making its content available on the streaming platform earlier this year, ratings in households with the service have dropped 10% compared to those without a Netflix subscription, according to Bernstein Research analyst Todd Juenger. Adult Swim, the nighttime cartoon programming block on the channel, has fallen 18% more in Netflix households than elsewhere, he said.

“If there was anybody out there who still didn’t believe SVOD [streaming video on-demand] hurt kids ratings, this should put a final end to that debate,” Mr. Juenger wrote in a note.

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IAC Said to Be Considering Daily Beast Sale After Tina Brown Exit


IAC/InterActiveCorp Chairman Barry Diller is considering selling the Daily Beast following the departure of Tina Brown, who helped start the news website in 2008, a person with knowledge of the matter said.

Ms. Brown, who served as the Daily Beast’s editor-in-chief, had explored the idea of a sale with Mr. Diller before announcing her departure yesterday, said the person, who asked not to be named because the deliberations are private. The company hasn’t made any formal moves to shop around the business, the person said.

Ms. Brown is now leaving the site to start a new venture, Tina Brown Live Media, which will build on her Women in the World conferences. Her exit leaves the Daily Beast without its best-known voice and follows a failed effort to integrate the site with Newsweek magazine. IAC agreed to sell Newsweek to IBT Media last month for an undisclosed sum, raising speculation that the company would offload the Daily Beast as well.

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