Hasta La Creative!

Could Cartoon Network be the latest children’s cable channel to feel the pinch of Netflix?

Since making its content available on the streaming platform earlier this year, ratings in households with the service have dropped 10% compared to those without a Netflix subscription, according to Bernstein Research analyst Todd Juenger. Adult Swim, the nighttime cartoon programming block on the channel, has fallen 18% more in Netflix households than elsewhere, he said.

“If there was anybody out there who still didn’t believe SVOD [streaming video on-demand] hurt kids ratings, this should put a final end to that debate,” Mr. Juenger wrote in a note.

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