Nikki Finke, the blogger who squeezed Hollywood with her rabid trade reporting for Deadline.com, is in a standoff with Jay Penske, the media entrepreneur who bought her Web site in 2009.
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To understand children with Autism, sometimes you have to read them from a different angle.
In Lebanon, there is a very low awareness on autism. We wanted to demonstrate the efforts needed to understand “autism” in a tangible and experiential way. As Children with Autism never look you straight in the eyes, and are most commonly non responsive on an emotional and social level, the press ad requires readers to make the effort of looking at autism from “a different angle” using typographic distortion. This was the only way to read what was in the child’s mind. and that is exactly how to approach a child with autism – closely, calmly, and from a completely different angle.
Advertising Agency: Memac Ogilvy, Beirut, Lebanon
Creative Director: Moe Minkara
Art Directors: May Fawwaz, Jihane Fadel
Copywriters: Moe Minkara, Malek Badreddine
Additional credits: Rima Rizkallah
(TrendHunter.com) Science takes leaps and bounds and the newest rumors of ‘Bionic Skin’ is no exception. ‘Bionic Skin’ is “wafer-thin” and no thicker than a postage stamp; it is…
(TrendHunter.com) Sometimes, ear accessories are the best thing to complete an outfit. If you’re into astrology, space, the cosmos, or anything celestial, this sun, moon and star ear cuff wrap is that…
Les photographes allemands Kathrin Loges et Jan Wunderlich révèlent les paysages forestiers de Haute Bavière dans leur dernière et très belle série de photographies intitulée « Stopping by Woods ». Des images magnifiques à la beauté mystique à découvrir en détails dans la suite de l’article.
For the first time in nine years, Disney will not release its annual Pixar movie. The gap has led to a flurry of new opening dates for Disney movies.
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Digital Cinema Media (DCM), the sales house for Odeon, Cineworld, Vue, Picturehouse and many independent cinemas, has appointed former Warner Bros and Aegis Media leader, Nigel Sharrocks, as its first non-executive chairman.
(TrendHunter.com) Vibrant living spaces don’t always come with your home. Sometimes you start off with a place that you decorate and modify until your family grows out of it. The solution to this problem is…
Thursday’s print editions of The New York Times, The Washington Post, The Wall Street Journal and USA Today are slated to include full-page ads from Starbucks that spotlight an open letter to its customers from Howard Schultz, according to USA Today.
The Starbucks CEO has previously used newspaper advertising to get his message across — including Sept. 2011 ads in which he decried the “pervasive failure of leadership in Washington” and July 2012 ads plugging his views regarding job creation — but Thursday’s full-pagers stand apart in that he’s using them to announce a policy change at Starbucks. In short: “[T]oday we are respectfully requesting that customers no longer bring firearms into our stores or outdoor seating areas — even in states where ‘open carry’ is permitted — unless they are authorized law enforcement personnel.”
Here’s the full text of the letter:
Dish Network has claimed another early court victory for its AutoHop technology, which makes it easy for subscribers to automatically skip over many commercials. But how it will all finally shake out remains unclear.
The Dish win came Wednesday when a federal judge in New York denied ABC’s motion for a preliminary injunction to stop the service. But U.S. District Judge Laura Taylor Swain also dismissed Dish’s motion to deny CBS’ attempt to unwind its retransmission agreement.
Dish’s AutoHop allows users to automatically record prime-time programming from broadcast channels and omit the commercials during playback.
(TrendHunter.com) This edgy fashion feature from W Magazine contains chic regal couture topped off with punk rock style elements. Photographer Craig McDean creates a rocker royalty feel in this editorial by blending…
A federal judge ruled against Ascap, saying it must make its entire publishing catalog available for licensing by Pandora.
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The Weinstein Company said that it planned to release a “special edition” of the film about J.D. Salinger with the additions. Also, the company plans a dramatic film based on the writer’s life.
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Say what you will about the iPhone 5C—the ads for it are gorgeous and bubbly. Apple this afternoon released the second 5C spot in the space of three days, this one a 55-second jaunt through another candyland. It's not quite as chocolatey as the first, but then, this spot focuses a bit more on what's inside the thing—not just on the edible polycarbonate exterior.
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O som de jogadores da NFL nos mais diversos tipos de treinos foi transformado em música nesse novo vídeo da Gillette.
Não apenas a técnica chama atenção, como também o responsável pelo filme. Michel Gondry (“Brilho Eterno de Uma Mente Sem Lembranças”) dirigiu o comercial, em parceria com Phil Mossman do LCD Soundsystem.
A criação é da BBDO NY.
Post originalmente publicado no Brainstorm #9
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Voici une très belle publicité pour la marque de chewing-gum Wrigley Extra Gum. Pensée par Omnicom Group’s Energy BBDO, cette création nous invite à découvrir le lien entre un père et sa fille, illustré par des grues d’origami en papier d’emballage partagées à travers les années. A découvrir en vidéo dans la suite.
Lenovo, with help from social media agency We Are Social, has launched a campaign to introduce the brand’s new K900 smartphone.
To promote the launch and boost Lenovo’s presence in Malaysia, Thailand, Indonesia and Philippines, the brand partnered with NBA superstar Kobe Bryant to create “The Everyday Kobe Challenge.”
We Are Social created a Facebook app, hosted on Lenovo’s local market Facebook pages that allows people to submit their jump shot videos and vote for their favorites, with the most popular jump shot winning a Lenovo K900.
Indonesia: https://apps.facebook.com/everydaykobe_id
Thailand: https://apps.facebook.com/everydaykobe_th
Philiipines: https://apps.facebook.com/everydaykobe_ph
Malaysia: https://apps.facebook.com/everydaykobe_my
In Vietnam, India, UAE, Saudi Arabia, Russia, Ukraine, Mexico, Peru and Serbia, a separate campaign, “What’s Your K900 Style,” will promote the launch. The campaign asks consumers to express their style by putting together items/outfits/accessories that would best pair with the K900 because as we all know, the smartphone is a fashion accessory worth celebrating.
After selecting their K900 “Lookbook,” fans of Lenovo can upload their photos on to their market’s Facebook page using a “What’s Your K900 Style” app. A voting mechanism will choose the most popular “looks” which will be entered into the running to win a K900 smartphone.
UAE: https://apps.facebook.com/lenovomobilestyleuae
Saudi Arabia: https://apps.facebook.com/lenovomobilestylesa
Vietnam: https://apps.facebook.com/lenovomobilestylevn
In collaboration with the Festival d’Opera de Quebec, public TV station TFO, with help from Lowe Roche, brought opera to the people by inviting the public to help play a new interactive instrument. The Living Opera Organ is a 12-note, giant keyboard that is played with one’s feet. Opera singers then belt out their corresponding notes as the different keys are played. From children to seniors to the occasional dog, TFO helped the public to discover opera.
Facial recognition can be a frightening technology, posing a privacy threat so great that Google has placed a ban on any Glass apps that employ it. Yet marketers have been using the mug-reading tech for years now as part of their interactive campaigns. Privacy issues aside, once people decide to opt in, facial recognition can drive some innovative, highly entertaining advertising ideas. Check out some of these efforts below.
Virgin Mobile’s Blinkwashing
Eariler this week, Virgin Mobile USA teamed up with Mother New York, rehabstudio and Greencard pictures to create this interactive Youtube video whose scenes you could change by simply blinking. It combined 25 different films, leading to a total of more than two million different combinations.
Advertising Agency: Leo Burnett, UK
Executive Creative Director: Justin Tindall
Creative Director: Hugh Todd
Copywriters: Laurie Smith, Steve Robertson
Art directors: Steve Robertson, Laurie Smith
Planner: Max Keane
Media agency: Rocket
Media planner: Ben Harrison
Media spend: Not available
Production company: Another
Director: Steve Reeves
Director of Photography: Jean Noel Mustonen
Editor: Leo King
Post-production: MPC
Audio post-production: 750MPH
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