Hasta La Creative!

Thursday’s print editions of The New York Times, The Washington Post, The Wall Street Journal and USA Today are slated to include full-page ads from Starbucks that spotlight an open letter to its customers from Howard Schultz, according to USA Today.

The Starbucks CEO has previously used newspaper advertising to get his message across — including Sept. 2011 ads in which he decried the “pervasive failure of leadership in Washington” and July 2012 ads plugging his views regarding job creation — but Thursday’s full-pagers stand apart in that he’s using them to announce a policy change at Starbucks. In short: “[T]oday we are respectfully requesting that customers no longer bring firearms into our stores or outdoor seating areas — even in states where ‘open carry’ is permitted — unless they are authorized law enforcement personnel.”

Here’s the full text of the letter:

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