Starcom has hired Eva Powell, a strategy director at Havas Media, as head of strategy and Sabino Petruccelli, a business director at OMD UK, as head of performance marketing.
Well, details are once again vague on this one, but sources tell us that Olson has won co-op work for McDonald’s in the Twin Cities. From what we’ve been told, this is a new piece of business for the fast-food giant and it whittled its choices down to just a handful of agencies. Folks on the Spy line tell us that Olson, which also won beat out 18 (!) other agencies to win the account for mortgage lender Guaranteed Rate this week, is also doing some non-advertising work for McDonald’s that will debut in 2014. A spokesperson for Olson has declined to comment on the Mickey D’s assignment in the meantime. We’ll keep you posted if we hear more.
New Career Opportunities Daily: The best jobs in media.
PruProtect, the life insurance and serious illness cover arm of Prudential, is reviewing its creative marketing agencies.
Advertisers use sex to sell products all the time, so why not use sex to sell the idea of in-image advertising? Right, guys? Guys?
At least that’s the idea behind GumGum’s painful promo for their in-image advertising platform. The whole idea, really. There’s no thought put into it whatsoever. The spot, “Where Images and Ads Hook Up,” is just an attractive girl and guy beginning to hook up. When they reveal their undergarments, ugly yellow text appears superimposed on them, saying “IMAGE” on the girl, “ADVERTISEMENT” on the guy. At this point, feel free to shout “Really!?” at your computer, plant your face in your palm, or begin throwing things. We’re all a little dumber for having just watched this. Credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
As the consumption of coffee increases and consumers are increasingly curious about the origins of their food, Starbucks is launching a campaign focused on the quality of its coffee beans and how and where they’re sourced.
The campaign, one of the chain’s major efforts of the year, will launch Sunday with a TV spot during the Emmys. In the ad, a voiceover says: “The bean matters, because you cannot roast in quality, you cannot roast in complexity.” The voiceover is accompanied by documentary-style black-and-white imagery of the coffee plantations as well as the roasting and tasting processes. The spot ends with a graphic that says: “higher arabica standards.”
Starbucks has long promoted itself as a premium brand, but Global CMO Sharon Rothstein said that it’s important to highlight the quality of the beans Starbucks selects. “We recognize that the story of what it takes to go into farming and selecting and roasting our beans hasn’t been told for some time,” said Ms. Rothstein, who joined Starbucks in March. “We wanted to give a real voice to the pursuit of finding those beans. It just seemed like there is a deep, rich set of stories and conversations that we could have. While we’ve told them, they’re probably not as well known to our customers.”
The result is a biological self-portrait; a second self; biologically and genetically ‘Charlotte’ although also ‘alien’ to her – as these cells have never actually been inside her body continue
(TrendHunter.com) With the increasing number of editions of Pokemon, tracing the number of Pokemons beyond the original 151 has been a daunting task for many, but these minimalist Eevee designs are a start.
Created…
This week consumer tech start-up Fairphone caused a stir as it unveiled the prototype for the world’s first fair-trade smartphone. Loulla-Mae Eleftheriou-Smith spoke to founder and chief executive Bas van Abel about the merits of conflict-free minerals and how telecoms brands can learn from his product.
A striptease is given a unique twist as a woman seductively gets dressed for work to Peggy Lee’s ‘I am A Woman’ track.
Google has retouched its logo, getting rid of the 3D effect on the colourful letters of its name and introducing a flatter, cleaner version of the instantly recognisable brand name.
YouTube and Fox Sports have agreed to jointly sell ads on the sports network’s YouTube channel, the companiessaid, signing up Burger King as the initial sponsor.
As part of the program, which began earlier this month to coincide with the start of the NFL season, Burger King branding and ads appear on the fantasy football-themed section “Inside Fantasy.” The fast-food chain is running preroll ads against videos there along with banners promoting its Buffalo Chicken Strips. Its branding is also featured within the videos — on a news desk, for example, bearing the Burger King logo.
YouTube and Fox Sports had pitched the program to advertisers during the video site’s Brandcast event in May as part of the Digital Content NewFronts, online video’s equivalent to TV’s upfront presentations.
The wide reaching popularity of games such as Angry Birds or Candy Crush, coupled with the rapid adoption of tablets and smartphones in several markets have ensured that gaming is now available everywhere and very much part of our everyday lives, writes Peter Driessen, co-founder of Spil Games.
Norfolk’s North Norfolk’s top mid-morning disc jockey isn’t to everyone’s taste. While his fanbase is obsessively loyal, his appeal is far from universal.
Pinterest has revealed it will begin running “tasteful” advertising in the form of promoted posts as it seeks to monetise its service.
Discovery Channel UK is backing the launch of its latest Bear Grylls TV series with a multiplatform campaign.
No, no, it’s not another group creative director gig handed at Grey, but perhaps something bigger, specifically the title of executive creative director. Derek Barnes, who spent the last two-and-a-half years serving as a CD at Anomaly, and his old W+K cohort Lisa Topol, who worked on Jordan Brand among other things while at the latter agency, have joined Grey NY has ECDs according to, yep, a memo, sent to staff yesterday afternoon. As you’d expect, we have Tor’s words to share verbatim. Read below and after the jump.
“Today is a great day at Grey, as two of the biggest creative stars in our business have joined us as ECDs. Lisa Topol and Derek Barnes are officially in the house, and will be overseeing a group of clients including the NFL, Pringles, Downy, Hasbro, and Turner’s TNT and TBS. I cannot tell you how stoked I am to have this kind of creative firepower and world-class leadership as a part of our squad.
Derek Barnes’ resume is ridiculous, and I’ve been trying to hire him for 3 years. Remember the amazing Nike ad with kids mimicking every classic Michael Jordan move? That was Derek. Remember the Agassi/Sampras guerrilla tennis match in the middle of a New York City street? Derek again. Remember Nike’s Michael Vick Experience? Derek Barnes. Many of your favorite SportCenter commercials? Derek. Last year’s #1 Super Bowl commercial with the Budweiser Clydesdale finding his old owner? Yup. This dude did some of Nike and ESPN’s most famous ads, is responsible for helping craft the voice of Brand Jordan, and spent 9 years under the wing of Dan Wieden. From Dan he learned to lead and inspire creatives, and do really, really great work. Derek specializes in storytelling. His tone is never slapstick, never goofy – always authentic and always relevant. Most importantly, Derek is a thoughtful creative leader who other creatives want to work for and with. He was born and raised in New O!
rleans, waiting decades for the Saints to have a winning season. This taught Derek patience. It also made him an absolute football fanatic. He’s shocked to know his morning ritual of checking NFL news is going to be actual, billable work. He lives with his wife and two sons in Jersey, with the understanding that if anyone develops an accent they’re getting the fuck out. Derek has a stalker-level fascination with the band Oasis, and digs weird things like yoga, kayaking and golf.Derek, on his worst summer job: ”Working in a ‘take-out-only’ fried chicken place the size of a garden shed. Without moving, I could reach the refrigerator, fryer and cash register. I was told if a grease fire broke out, to pull a handle on the wall and the structure would fill with fire retardant foam up to my neck.
Lisa Topol (Leesa Toe-pull) is passionate about the work and says what she believes. Her creative style is unique and often has a smile – Lisa is funny. VERY funny. I’m sure you’re familiar with her Wheat Thins work on air right now. While laugh out loud hilarious, it’s driving business, winning awards, and making people talk about Wheat Thins for the first time in, well, ever. Her IBM and ESPN work is smart and makes you think. Her work on Brand Jordan (she worked with Derek then at Wieden+Kennedy) is thoughtful and inspiring. Lisa has been at Chiat/Day the last several years running a majority of their brands, including Wheat Thins, Nivea, Kahlua and Twix. Who could forget her social media campaign for “Keep a Child Alive” in which they killed famous people like Kim Kardashian and Alicia Keys. Actually they killed them on Twitter, which resulted in a massive freak out by millions of followers, a flood of PR, and raised a million bucks for the fight against AIDS. Lisa als!
o made Schick vagina trimmers an internet sensation, and transformed an entire marketing segment with the famous Kotex tampons campaign that put FCC regulations and girls wearing all white to task. From tampons to tennis shoes, her unique style usually results in provocative, pop-culture-worthy work. She has two dogs, Schmutzy and Wedgie who have won gold and silver medals in those dog agility competitions like the ones on ESPN (this is not a joke. I think.) She’s sung karaoke with N Sync’s Lance Bass, makes custom jewelry with her sister, plays tons of tennis and loves the New York Giants.Lisa, on the beginning: “Let’s see…before I went into advertising I was pursuing a PhD in religion in 19th Century Victorian literature, but it occurred to me that the market for that topic was starting to dry up.”
Needless to say, I’m thrilled we all get to work with these two gems.
They will undoubtedly make the work better, deeper and more famous.
Good times. Good times.
Tor.”
New Career Opportunities Daily: The best jobs in media.
Bruce Daisley, Farah Ramzan Golant, Gavin Patterson, Lord Black and Simon Kelner are among the advertising and media executives who have joined The London Evening Standard’s 1,000 most influential Londoners in 2013.
Le New York City Ballet présente New Beginnings : une vidéo mettant en scène Maria Kowroski and Ask la Cour dans le pas de deux After the Rain de Christopher Wheeldon sur la terrasse du Four World Trade Center à Manhattan. Une performance sublime filmée au levé du soleil annonçant un nouveau départ pour la ville.
Just Eat has promoted Lucy Milne to the newly created post of UK marketing director.
True Move, the Thai mobile operator, tops this week’s chart with an emotional ad that has been shared 701,396 times in the past seven days.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
