Your house wants to look beautiful too.
Advertising Agency: MayoDraft FCB, Chile
Creative Director: Andrés Díaz
Art Director: Andy Tobar
Copywriter: Andrés Díaz
Illustrator 3D Artist: Christian Maldonado
Published: September 2013
IAC/InterActiveCorp has ruled out a sale or shutdown of the Daily Beast even after founding editor Tina Brown’s departure, the online publication said.
IAC has approved the website’s operating budget for 2014 “in concept,” Rhona Murphy, interim chief executive officer of the Daily Beast, said Friday in a memo to staff, according to a statement posted online. The site will be redesigned to keep traffic growing, the company said.
The future of the Daily Beast, founded in 2008 by Ms. Brown and IAC Chairman Barry Diller, was thrown into doubt earlier this month when she announced she’d leave to start a new venture focusing on conferences. IAC acquired a stake in Newsweek in 2010 and combined it with the Daily Beast online, only to sell Newsweek again last month after struggling to make it profitable and shutting down the print edition.
With its first nomination, for “House of Cards,” Netflix makes its mark on the Emmys, but “Breaking Bad” has the most buzz.
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(TrendHunter.com) Esther Camacho Cerezo photographs freely moving fabrics and portraits within her project ‘Tiempo Espacio,’ creating stunning frame-worthy photographs. The pictures show girls levitating…
Smartphone maker BlackBerry is laying off 4,500 employees and planning to record a $930 million to $960 million write-down on its inventory due to poor sales of its new line of phones, the company said today. The company is also working with accounting firm PricewaterhouseCoopers to evaluate the company for potential acquirers, according to Bloomberg News.
BlackBerry had 12,700 employees worldwide in March, the last time it provided a figure.
The company’s woes come despite a high-profile rebrand earlier this year and large increases in marketing spending for its revamped line of smartphones.
Robert Greenblatt, who was put in charge by Comcast in 2011, has had some successes like “The Voice” as well as fallow periods.
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LG Sweden has turned to Twitter to raise awareness of its new refrigerator range. To get people talking about its “door-in-door” technology, it has set up a “tweeting” refrigerator that will send out a message, with an attached live-streamed video, every time its door is opened.
The fridge’s first destination is the TV-production company Baluba, run by Swedish comedian and media entrepreneur Peter Settman and his colleagues. Followers on Twitter will get an “inside” view into the daily production of the company’s various shows and get a chance to see visiting celebrities. As well as the campaign website, where you can see all the tweets and clips, the work, by M&C Saatchi, is supported by online and social media as well as in-store messaging.
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From Adbusters #109: The Epic Human Journey: Part 3, Endless Summer
CATE UNDERWOOD
It was Krishnamurti, the great Indian philosopher, who said “It is no measure of health to be well adjusted to a profoundly sick society.”
I submit to you, if you’re willing to take your hand off the throttle of your life, that there is intelligence in anxiety.
This intelligence, so familiar to teenagers, yet misinterpreted by adults, is knowing that things aren’t supposed to be this way.
Work isn’t supposed to suck. Styrofoam isn’t supposed to last hundreds of years after minutes of use. The Gulf of Mexico isn’t supposed to be drowning in spilled oil. And we aren’t supposed to accept how many species have gone extinct since the sun rose this morning.
If you really let these proclamations hit you, if you stop, it can take your breath away. In fact, it’s supposed to break your heart.
Take care of your inner self, yes, but know this: there’s nothing fucking wrong with you.
A Casa das Histórias Paula Rego é um museu dedicado à pintora portuguesa que dá nome ao edifício. Localizado em Cascais, Portugal, o projeto foi feito pelo quinto nome da lista “ABC dos Arquitetos”. Eduardo Souto de Moura, ganhador do Pritzker, o Oscar da arquitetura, de 2011.
Souto de Moura iniciou a carreira trabalhando com Álvaro Siza (outro que faz parte do “ABC dos Arquitetos” e responsável pelo projeto da Fundação Iberê Camargo). O arquiteto iniciou sua carreira no começou da década de 1980. Podemos notar que sua obra de influência dos princípios modernistas: valorização da forma geométrica, sobriedade, volumes sólidos.
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Esse projeto, de 2008, mantêm o partido das formas geométricas. Poderia ser descrito como dois troncos de pirâmides apoiados em prismas retangulares. As fachadas cegas dão ao volume um aspecto monolítico.
Porém, diferente do que se viu na maior parte da produção modernista, branca e acinzentada, a Casa das Histórias Paula Rego foi tingida de vermelho. O tom terracota contrasta com o céu anil e o verde do jardim, uma bela combinação cromática entre arquitetura e paisagem.
A cafeteria está dentro de um dos troncos-de pirâmide e possui iluminação zenital. O programa do museu inclui 750 m² de áreas de exposição, uma loja, uma cafetaria com esplanada aberta para o frondoso jardim e um auditório com 200 lugares.
A boa arquitetura acontece nos detalhes. No caso de um espaço público, além da preocupação com a proposta arquitetônica é importante pensar em como os usuários irão se localizar e deslocar no espaço. Para esse museu foi contratado o escritório Antônio Queiroz Design para elaborar o projeto de sinalização. Vi isso no blog Sinalizar, quem quiser pode conferir as peças lá.
Por último, deixo vocês com um vídeo do museu, desenvolvido para ser visualizado em iPad, no formato vertical.
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/fotos por Pedro Kok
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) A new collection of concept shirt designs for the Glennz Tees Jul-Dec 2013 line by New Zealand-based freelance graphic designer and illustrator Glenn Jones are clever as they are fun and comical….
Ad tech companies have been met with a cold reception by Wall Street this year, but automated ad buying company Rocket Fuel was greeted warmly in its market debut Friday.
Rocket Fuel increased the offer price of its IPO to $29 per share, up from an initial range of $24-$27. The stock immediately jumped to $59.95 per share when trading opened Friday morning and held around $57 as of midday. By comparison, video ad networks YuMe and Tremor Video saw their stocks hover at their initial offering price or dip below it when they debuted.
Co-founder and CEO George John said in an interview that he was “just happy that investors could appreciate us” because public investors can be generalists who have a hard time differentiating between ad tech companies, particularly given how new the sector is to Wall Street. He added that investors focused on the company’s revenue growth. “A lot of investors saw that and said, ‘Shoot, even if we don’t understand what’s happening here, that’s good,'” Mr. John said.
Ad tech companies have been met with a cold reception by Wall Street this year, but automated ad buying company Rocket Fuel was greeted warmly in its market debut Friday.
Rocket Fuel increased the offer price of its IPO to $29 per share, up from an initial range of $24-$27. The stock immediately jumped to $59.95 per share when trading opened Friday morning and held around $57 as of midday. By comparison, video ad networks YuMe and Tremor Video saw their stocks hover at their initial offering price or dip below it when they debuted.
Co-founder and CEO George John said in an interview that he was “just happy that investors could appreciate us” because public investors can be generalists who have a hard time differentiating between ad tech companies, particularly given how new the sector is to Wall Street. He added that investors focused on the company’s revenue growth. “A lot of investors saw that and said, ‘Shoot, even if we don’t understand what’s happening here, that’s good,'” Mr. John said.
Spend a broiling hot summer on the streets of South Central L.A., a time grimly known to locals as "the killing season," to document some former gang bangers who now try to make peace? That's the idea behind LTO: License to Operate, a documentary from Culver City, Calif.-based ad and marketing agency Omelet and production partner Foundation Content. The project, now in Kickstarter mode to raise money for postproduction and music, started when Omelet, Foundation and director James Lipetzky shot a promotional video for nonprofit group A Better LA. Deciding there was a larger story to tell about former gang leaders working to stop violence and rebuild communities, Omelet and private investors ponied up money to get a full-length film off the ground. Omelet, an indie shop whose clients include blue-chippers like AT&T, Microsoft and Sony, wanted to shed light on inner-city gang crime and the dent that can be made when former gang members turn into peace ambassadors. They plan to finish the movie by October, with distribution still to be determined and the $50,000 Kickstarter goal still to be reached.
CREDITS
Omelet Producers and Creative Leads:
President, Chief Content Officer: Steven Amato
EVP Content and Development: Mike Wallen
Chairman, CEO, Executive Producer: Don Kurz
Foundation Content Credits
Executive Producer: Samantha Hart
Director: James Lipetzky
Associate Producers: Stacy Paris, Matthew Goodhue
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Sprint is looking for a new CMO to start on April 1, 2014.
Current CMO Bill Malloy announced to employees last week that he will be retiring effective at the end of March 2014. Sprint has not yet named his successor and said it has not determined whether it promote an executive from within the company or conduct an external search for the role.
Mr. Malloy joined Sprint in September 2011 and was a key part of a major reorganization in the telecom’s marketing department and overhaul of its agency relationships. Mr. Malloy fired Sprint’s longtime agency Goodby Silverstein & Partners shortly after assuming the CMO role. He replaced the Omnicom Group shop with Team Sprint, a dedicated group comprised of Publicis Groupe agencies Digitas (before it was merged with sibling shop LBi) and Leo Burnett, without conducting a review.
NBC’s “The Million Second Quiz” did not turn out to be the must-see live event the peacock network may have envisioned.
Disappointing ratings and app issues plagued the game show, which aired live for 10 nights and allowed viewers to play along and continue watching game play even when the show wasn’t on TV.
Some 5.4 million viewers tuned in to see Ryan Seacrest declare a $2.6 million winner Thursday night, initial ratings indicate. While the finale’s audience topped the show’s six prior telecasts, it was still below the series debut of 6.5 million viewers. “Million Second Quiz” premiered on Sept. 9, and by Sept. 14 had lost more than half its audience.
From Adbusters #109: The Epic Human Journey: Part 3, Endless Summer
ISTVAN BANYAI / DAVID SHRIGLEY
The history of Western civilization is a history of creeping abstraction. It has now reached its endgame in finance.
In The Uprising, Franco “Bifo”” Berardi notes that money itself has taken on the language of mental health: the economy is depressed; the market is up or down. And now it can be added that our economic system has taken upon the etymology of apocalypse in the word of finance. A word whose Latin root is finis, meaning “the end.”
Now our lives have become a derivative. The original function of the equation has been lost. Value has been completely severed, decoupled and removed from work, from bricks and mortar, from hands in the earth.
Everyday, fifty times the amount of total GDP is traded on financial markets in Tokyo, Sao Paulo, London, New York and Johannesburg. If there is one thing we can learn from the current global economic mania, it is that capitalism cannot help itself. It operates by its own logic. It has to think short term. And so we now live in a short-term civilization. The idea of a true cost market place, where every product tells the ecological and social truth, is heresy. The streets are full of zombie-like internalized real-estate agents dying to get out. Few can even conceive of asking the question – let alone be able to compute the answer – why an apple from across the ocean is cheaper to purchase than an apple grown next door.
It is a world where entire societies are built and then forgotten within a generation. A decade ago, the BRICS countries, (Brazil, Russia, India, China, South Africa), were on top of the world. If you were an investor you couldn’t lose. But now they’re blasé. The MIST countries, (Malaysia, Indonesia, South Korea, Turkey), are the new category of hot-growth economies. Incidentally, these acronyms were both coined by Goldman Sachs Asset Management Chairman, Jim O’Neill.
A decade ago, Athens was the center of a global celebration of global Olympic triumph. Look at it today. Heroin, the drug of depression, has taken over the streets. Cocaine, the drug of success, is moving south and east.
The synapses within the brain of progress are firing ever quicker. Nations and cities rise and fall in decades, not centuries. The line between exuberant success and irrational failure is razor thin. The margins of prosperity and default can change in an instant. Lehman Brothers was given an AAA rating the day before bankruptcy. Ireland was the first economic miracle of the 21st century before its spectacular implosion. The Black-Scholes proof won the Nobel Prize in Economics in 1997 – the father of the derivative – only to be revealed a decade later as the most destructive mathematics equation since Enrico Fermi’s schematics for the nuclear bomb.
Within this catastrophic balance rests not only the future of human civilizations, but also the very fate of Earths’ biological systems. The order of the global economic household has been flipped upon its head. The original meaning of the study of economics, oikos (household) and nomos (law), has been lost.
What can be said of a civilization where oil spills can yield a profit and freestanding forests become a detriment to economic growth? What can be said of a world where the response to dwindling fish stocks is bigger nets and bigger boats? In a time of unprecedented human wealth, we now face the unprecedented threat of global ecological collapse.
We need to ask ourselves how our understanding of household management got so abstracted from reality.
Despite a pullout from the process by a key ad industry player, the Worldwide Web Consortium’s Do Not Track show will go on, at least for the time being. The W3C’s Tracking Protection Working Group has named two new co-chairs, replacing Peter Swire who left recently to join the Obama administration.
The notable pullout of Digital Advertising Alliance Managing Director Lou Mastria looked like the final nail in the W3C’s do-not-track coffin. But while DAA is out, its member organizations — a who’s who of ad industry trade associations including the Interactive Advertising Bureau and the Direct Marketing Association — are still in, though not exactly in spirit.
The W3C on Sept. 18 announced two new co-chairs to head up the DNT standards process, a now two-year-long slog intended to define a browser-based do-not-track standard. The new chairs are Justin Brookman, director of the Center for Democracy and Technology’s Project on Consumer Privacy, and Carl Cargill, standards principal at Adobe Systems. The two will work alongside existing co-chair Matthias Schunter, chief technologist and principal investigator at Intel Corp.
Our clip of the week is actually two clips from “The Daily Show with Jon Stewart.” The first, part of the episode that originally aired Tuesday night, is Stewart’s extended, spot-on and depressingly funny rant about CNN’s coverage of the Washington Navy Yard shooting. After showing excerpts of the network’s real-time reporting, he concludes that CNN airs useless, speculation-ridden coverage not by mistake, but as a shameless ratings-generating strategy: “This is deliberate,” says Stewart. “The chaos they vomit onto the screen — the very thing we thought news organizations were created to clarify — is a feature, not a bug.”
In the second rather awesome clip, from the same episode, Stewart sends the “Daily Show” news team to CNN headquarters in New York to “report” from the scene there, CNN-style. (Some of the humor in the second clip pivots off of CNN coverage shown in the first clip, so you’re best off watching these in order.)
Simon Dumenco is the “Media Guy” media columnist for Advertising Age. Follow him on Twitter @simondumenco.
Coca-Cola is in a bit of hot water over a bilingual promotion in Canada which resulted in “You Retard” being printed on Vitaminwater bottle caps. The bottle cap was found by Blake Loates whose sister, Fiona, has cerebral palsy. Fiona’s father, Doug Loates was angered and wrote a scathing letter to Coke.
In the letter, Loates wrote in part,”The R-word is considered a swear word in our family. What would YOU do if you opened up your bottle of Vitamin Water and on the bottom of the lid it read, ‘YOU RETARD? I bet you’d be pissed if you had a Fiona in your life! … Can you imagine if SHE [Fiona] had opened this bottle???”
Coke responded by pausing the promotion, explaining that the words were reviewed from the perspective of French speakers and issued a brief statement saying,”We did not mean to offend at all. We are certainly very apologetic for this oversight.”
Apparently the word was used because in French “retard” means “late.” Coke is drafting a formal apology to the Loates family. The letter Doug Loates is below.
In a bizarre twist, a conservative group has taken one of America’s most beloved icons and turned him into nightmare fodder, all in an attempt to sabotage the Affordable Care Act.
Two videos released yesterday feature Uncle Sam as a doctor — and not the kind you’d ever want making house calls.
“The Exam” features a young woman who is about to get a gynecological exam when a maniacal-looking Uncle Sam pops up between her legs, speculum in hand.
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