Hasta La Creative!

Yahoo CEO Marissa Mayer is betting the company’s future on mobile. Adam Cahan is responsible for ensuring that bet doesn’t bust.

As Yahoo’s senior VP-mobile and emerging products, Mr. Cahan, 41, has been aggressively stacking its chips. The majority of the company’s 20-plus acquisitions since Ms. Mayer took the reins in July 2012 have been for mobile talent.

That spree began last October with mobile-recommendations app Stamped, which directly led to Yahoo’s new mobile-product-development office in New York. “Now we have almost 50 to 60 folks in product and design focused on mobile,” Mr. Cahan said. The goal is to build better mobile versions of its desktop sites to draw more users to Yahoo for things like checking email, news and weather on smartphones — and to get advertisers to follow.

Continue reading at AdAge.com

Publishing used to be a simple — and very profitable — business. Promise to reach a fairly defined audience each week, and advertisers fork over big bucks to put their ads in front of those readers.

But with profits shrinking, the industry is getting more creative to attract marketers’ dollars. And all anyone seems to want are sponsored posts.

“There is a furor on the buy side,” said Mike Perlis, CEO of Forbes. “The buyers are all asking for sponsored content.”

Continue reading at AdAge.com

Philip Clarke, Tesco’s chief executive, says that the brand is preparing for a changing consumer environment, claiming that “the digital world is having a deep impact on emerging consumers”.

Advertising Agency: BBDO Proximity, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Suthisak Sucharittanonta
Creative Director: chalit manuyakorn
Copywriter: Peter Oh, Thasorn Boonyanate, Chalit Manuyakorn
Art Director: Choedchitt Koedkietpong, Rook Floro
Agency Producer: Ladawan Vilainart
Photographer/Retoucher: Bob Eye View

“When food plays with fire.”

Advertising Agency: Geometry Global, Kiev, Ukraine
Executive Creative Director: Andrew Ushakov
Creative Group Head / Copywriter: Nadia Trikoz
Senior Art Director: Sergey Yaroslavtsev
Illustrator: Nikita Solovyov
Client Service Director: Julie Mazour
Senior Account Manager: Olesia Turta

“They will never meet.”

Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Director / Illustrator: Prasad Rao, Rahul Patel
Copywriter: Prasad Rao

“Your house wants to look beautiful too.”

Advertising Agency: MayoDraft FCB, Chile
Creative Director: Andrés Díaz
Art Director: Andy Tobar
Copywriter: Andrés Díaz
Illustrator 3D Artist: Christian Maldonado

Le talentueux réalisateur Bob Harlow a imaginé ce clip très réussi pour illustrer le morceau « Turn It Around » de Nick Douwma, plus connu sous le nom de Sub Focus. Mettant en scène les errances d’une femme interprétée par l’actrice Coto Mukai dans Tokyo, cette vidéo est à découvrir dans la suite.

Newsworks, the marketing body for national newsbrands, has today launched a 12-week multi-platform advertising campaign around the strapline “Papers aren’t just paper anymore”.

Lloyds Bank has announced its return to UK high streets with a multimillion-pound campaign promising to offer products and services tailored to the “Moments that matter” to its customers.