Degree Deodorants: DO: MORE Canada

Advertising Agency: Ariad Communications Toronto, Canada
Creative Director / Art Director: Neil Woodley
Account Director: Jeff Lynch
Vice President: Tracy Smith
SVP: Baron Manett
Production Company: Krystal Levy Pictures
Executive Producer: Leslie Aimée Gottlieb
Director: Ben Shirinian
Producer: Leslie Aimée Gottlieb
Director of Photography: Jeremy Benning
Editor: Jon Devries / School Editing
Music: VooDoo Highway Music
Colour: Walt Biljan / Redlab
Published: August 2013

Chrysler Group Files IPO, Complicating Merger With Fiat


Chrysler Group, the carmaker controlled by Fiat, filed for an initial public offering in the U.S., complicating Sergio Marchionne’s efforts to merge the two companies.

Chrysler’s retiree healthcare trust is offering $100 million of shares, according to a regulatory filing today. The filing didn’t say how many shares will be offered or at what price. The offering size is a placeholder amount used to calculate fees and may change.

Mr. Marchionne, who is chief executive officer of both Fiat and Chrysler, and the United Auto Workers’ healthcare trust, are locked in a dispute over Chrysler’s value. Fiat is seeking to buy the trust’s stake and merge the two companies to create a global player with the scale to compete with industry leaders Toyota Motor Corp., General Motors Co. and Volkswagen.

Continue reading at AdAge.com

Yatra.com: Pisa

Budget holidays.

Advertising Agency: McCann Worldgroup, New Delhi, India
Chief Creative Officer: Prasoon Joshi
Creative Directors: Talha Nazim, Rohit Devgun
Art Directors: Talha Nazim, Rohit Devgun, Nobin Dutta
Copywriters: Talha Nazim, Rohit Devgun
Illustrator: Big Studios Cgi
Published: April 2013

Yatra.com: Paris

Budget holidays.

Advertising Agency: McCann Worldgroup, New Delhi, India
Chief Creative Officer: Prasoon Joshi
Creative Directors: Talha Nazim, Rohit Devgun
Art Directors: Talha Nazim, Rohit Devgun, Nobin Dutta
Copywriters: Talha Nazim, Rohit Devgun
Illustrator: Big Studios Cgi
Published: April 2013

Yatra.com: London

Budget holidays.

Advertising Agency: McCann Worldgroup, New Delhi, India
Chief Creative Officer: Prasoon Joshi
Creative Directors: Talha Nazim, Rohit Devgun
Art Directors: Talha Nazim, Rohit Devgun, Nobin Dutta
Copywriters: Talha Nazim, Rohit Devgun
Illustrator: Big Studios Cgi
Published: April 2013

Apple iPhone 5c: Greetings

Advertising Agency: TBWA\Media Arts Lab, USA

Adobe Creative Cloud: The New Creatives

Advertising Agency: Goodby Silverstein & Partners, USA
Co-Chairman / Creative Director: Rich Silverstein
Associate Creative Directors: Will Elliott, Patrick Knowlton
Art Director: Sam Luchini
Copywriter: Roger Baran

Suspended Snug Siestas – The Suspended Bed Adds a Touch of Classy Aestheticism While Saving Space (GALLERY)

(TrendHunter.com) With the increasingly scarce living space in London, England, this suspended bed is one way to save a room’s capacity without sacrificing any of its aesthetic modernism.

Suspended above the…

GodIsAble: Different

Advertising Agency: Ad Garlic, Philippines
Production: Revolver Studios
Director: Edber Mamisao
Executive Producers: Hannah Rica Gallardo, Roxanne Sipin
DoP: Fung Cheung
Post production: Menchu Pastor / Post Manila
Production Manager: Ian Dolon

Turkish Airlines: Europe

Europe awaits you. Meet with hundreds of cultures, stories and memories of Europe with the airline that flies to more countries than any other.

Advertising Agency: McCANN, Istanbul, Turkey
Chief Creative Officer: Ugur Çak?r
Creative Group Head / Art Director: Firat Yildiz
Copywriters: Yavuzhan Gel, Duygu Yazici
Illustrator: Metin Akbas
Account Manager: Sebnem Turgut
Account Executive: Clara Sera Altiparmak

Turkish Airlines: Far East

Far East awaits you. Be part of hundreds of cultures, stories and memories with the airline that flies to all corners of Far East!

Advertising Agency: McCANN, Istanbul, Turkey
Chief Creative Officer: Ugur Çak?r
Creative Group Head / Art Director: Firat Yildiz
Copywriters: Yavuzhan Gel, Duygu Yazici
Illustrator: Metin Akbas
Account Manager: Sebnem Turgut
Account Executive: Clara Sera Altiparmak

Turkish Airlines: America

America awaits you. Meet with hundreds of cultures, stories and memories of America with the airline that flies to more countries than any other.

Advertising Agency: McCANN, Istanbul, Turkey
Chief Creative Officer: Ugur Çak?r
Creative Group Head / Art Director: Firat Yildiz
Copywriters: Yavuzhan Gel, Duygu Yazici
Illustrator: Metin Akbas
Account Manager: Sebnem Turgut
Account Executive: Clara Sera Altiparmak

Turkish Airlines: Africa

Africa awaits you. Meet with hundreds of cultures, stories and memories of Africa with the airline that flies to more countries than any other.

Advertising Agency: McCANN, Istanbul, Turkey
Chief Creative Officer: Ugur Çak?r
Creative Group Head / Art Director: Firat Yildiz
Copywriters: Yavuzhan Gel, Duygu Yazici
Illustrator: Metin Akbas
Account Manager: Sebnem Turgut
Account Executive: Clara Sera Altiparmak

Bookcase Inspired by DNA Structures

Coup de cœur pour l’agence Cattelan Italia a imaginé cette colonne de rangement pour livres très impressionnante. En s’inspirant de la structure de la molécule d’ADN, cette création justement appelée « DNA Bookcase » peut être acquise contre la somme de 800$. A découvrir en images dans la suite de l’article.

Bookcase Inspired by DNA Structures7
Bookcase Inspired by DNA Structures5
Bookcase Inspired by DNA Structures4
Bookcase Inspired by DNA Structures3
Bookcase Inspired by DNA Structures6
Bookcase Inspired by DNA Structures2
Bookcase Inspired by DNA Structures8

Emmys Draw 17 Million Viewers, Up From Recent Shows

The audience was the largest in almost a decade and, notably, had competition from the big winner of the night, AMC’s “Breaking Bad.”

    



Thai Society for the Prevention of Cruelty to Animals: Bruise

Report before it looks so natural.

Advertising Agency: BBDO Proximity, Thailand
Chief Creative Officer / Executive Creative Director: Suthisak Sucharittanonta
Creative Director: Chalit Manuyakorn
Copywriters: Peter Oh, Thasorn Boonyanate, Chalit Manuyakorn
Art Directors: Choedchitt Koedkietpong, Rook Floro
Agency Producer: Ladawan Vilainart
Photographer / Retoucher: Bob Eye View

Thai Society for the Prevention of Cruelty to Animals: Fat Lip

Report before it looks so natural.

Advertising Agency: BBDO Proximity, Thailand
Chief Creative Officer / Executive Creative Director: Suthisak Sucharittanonta
Creative Director: Chalit Manuyakorn
Copywriters: Peter Oh, Thasorn Boonyanate, Chalit Manuyakorn
Art Directors: Choedchitt Koedkietpong, Rook Floro
Agency Producer: Ladawan Vilainart
Photographer / Retoucher: Bob Eye View

Thai Society for the Prevention of Cruelty to Animals: Cigarette Burn

Report before it looks so natural.

Advertising Agency: BBDO Proximity, Thailand
Chief Creative Officer / Executive Creative Director: Suthisak Sucharittanonta
Creative Director: Chalit Manuyakorn
Copywriters: Peter Oh, Thasorn Boonyanate, Chalit Manuyakorn
Art Directors: Choedchitt Koedkietpong, Rook Floro
Agency Producer: Ladawan Vilainart
Photographer / Retoucher: Bob Eye View

Samsung Sets Up Virtual Queue For New Smartphone in New Zealand


For some, lining up for the latest smartphone release has become a (tedious) rite of passage, but in New Zealand, Samsung saved its customers from the wait by creating a digital queue for the launch of the Galaxy S4.

In an update of the virtual queue idea (as pioneered by the likes of Uniqlo), customers also acted as marketers. People waiting could move up the line by their use of social media: the more likes, re-tweets and comments they got on S4-related content, the closer they moved to the front.

The project, by Colenso BBDO, also included a real-life version of the virtual queue, with customers able to see their images and place in the queue on a giant LED billboard. The first three in the vitual line were rewarded with a new Samsung Galaxy S4 and a weekend in Auckland to pick up their new handsets. The campaign saw 12,000 people line the virtual line for two weeks, sharing 74,000 product feature stories. Samsung’s value share of the smartphone market has grown 12% since the launch of the phone.

Continue reading at AdAge.com

Disruptions: Gawker Wants to Encourage More Voices Online, but With Less Yelling

A site that will promote comments on Gawker Media sites wants to elevate the role of commenters while trying to keep needless vitriol at bay.