(TrendHunter.com) Being organized has never looked as it does with this industrial pipe desk and shelving unit. Made of steel and wood, this rustic-looking desk has plenty of space for all your necessary and…
Provo, Utah, uses a swimming pool as a concrete visual of how broadband just can't compete with Google's high-speed Internet service, which is coming to the city next month. Taken literally, broadband is a homely man wearing a sash, and Google Fiber is a waste of city resources that totally ruins his bathrobe. But really, this ad, released by the city itself, is a clever piece of work. It's always nice when funny ads are made by people with decent comedic timing.
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Venables Bell & Partners executive creative director Will McGinness joined the shop in 2010 after seven years at Goodby, Silverstein and Partners. Since then, he helped win the shop the eBay business — resulting in fun spots like this, which repositioned the website as an online shopping destination; secured Intel’s lead global agency business; and launched Google Fiber in Kansas City. An organic food lover and fan of warm baths, Mr. McGinness is the latest creative to tell us six things we probably didn’t know about him.
1. He spent the early years of his life with a goat who had a taste for rocks. Living in Santa Fe, N.M., Mr. McGinness lived with his parents in a “house full of hippies.” His goat, Edison, died because he ate a rock.
2. He got suspended from school for making a bomb. In the 5th grade, he unraveled some firecrackers and stuffed the gunpowder into a film canister, then tried to explode the “smoke bomb” in the bathroom. It blew a sink off the wall.
Barilla is struggling enough this week without its competitors piling on. But Bertolli doesn't care. Seizing on comments made by Barilla's chairman about how the company would never put gay couples in its advertising, Bertolli Germany quickly posted pro-gay imagery in its social feeds, happily taking advantage of its rival's misstep. "Love and pasta for all!" reads the caption on the Facebook photo above. "We just wanted to spread the news that Bertolli welcomes everyone, especially those with an empty stomach," a rep for Orca im Hafen, Bertolli's social-media agency in Germany, tells AdFreak. So far, Bertolli has not taken similar steps in the U.S., but the brand has been gay-friendly here for years, too. Check out the spot below from a couple of years back.
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To advertise in AMC’s “Breaking Bad” finale cost some marketers as much as a 30-second spot in broadcast behemoths like “American Idol” and “Modern Family.”
At the top end, AMC sought between $300,000 to $400,000 for a 30-second ad in the final episode of the series, according to media buyers. Other buyers reported a price tag closer to $200,000. Several variables affect how much marketers pay.
Even the lower range represents a significant jump for AMC. Ads in recent episodes outside of the finale ranged between $130,000 and $140,000 in the so-called “scatter market,” according to a buyer, and cost less than that in the annual upfront negotiations that precede each TV season.
Advertising Agency: Delantero, Brazil
Creative Director: Marcel Pinheiro, Pádua Sampaio, André Miyasaki
Art Directors: André Miyasaki, Matheus Sena, Ricardo Lira, Sabrina Mesquita
Copywriters: Marcel Pinheiro, Pádua Sampaio
Media planner: Juliana Oliveira
Every Friday night in Poland, thousands of students return home from University bearing an unpleasant gift for their mothers: bags of dirty laundry. To address this problem, we developed a new product: a series of self-washing t-shirts with tearful Moms. The print on each t-shirt contained Tide washing powder. By simply tossing the t-shirt into the washer, the mom’s tears of despair disappeared and cleaned the load. This lesson taught students that washing their own clothing is easy with Tide. The T-shirts were distributed among the mothers whose kids were about to leave for the studies away from home.
Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Director: Pawe? Heinze
Copywriter: Krzysztof Niena?towski
Art Directors: Krzysztof Niena?towski, Zofia Sobolewska, Diana Przykorska, Paulina Grochowska
Account managers: Hanna Jackowska, Agnieszka Szymków
Producers: Kasia Bartenowska, Kornel G?sicki, Jolanta Skuza, Magda Dzier?ek
Technologist: Krzysztof Ligaj
Dans sa série « Perspe », le photographe Gustav Willeit crée un monde parallèle qui, même s’il parait réel, est en fait inventé de toutes pièces. Entre fiction et réalité, il construit ses images en s’inspirant des miroirs et des doubles. Une série de photo à la fois dérangeante et fascinante à découvrir dans l’article.
(TrendHunter.com) Special effects pro Rick Baker has teamed up with makeup giant MAC – to create series of scary (and sometimes oddly sexy) Halloween makeup looks. Baker has created three versatile looks: The Zombie,…
Thai communications firm TrueMove H won the web with ‘Giving,’ a moving video that tugged on nearly 9 million heart strings last week, according to Visible Measures. Views on the campaign were up 221% over the week prior, when it first landed on the chart at No. 10. Coverage in the MailOnline and Huffington Post can’t have hurt.
On the other end of the taste scale, two ads stand out: Virginia-based Generation Opportunity’s creepy Uncle Sam videos came in at No. 9 last week, and “Girls Don’t Poop,” an ad for bathroom air freshener, came in at No. 4.
on ftp: /web/htdocs/adage2/scripts/edit/data/viral
The Daily Mirror is preparing to roll-out TV ads during ITV’s X Factor tomorrow as part of its first national branding campaign in 10 years, view it first exclusively here.
Logan Wilmont, executive creative director at Cheil UK, commented: “Samsung is known for the calibre and innovation of its TV range and the OLED TV is the latest in that long and prestigious line. OLED isn’t simply another TV, it is a high end luxury purchase, and we approached it in that Way. So the ad isn’t about features and technology, but the emotional response that technology creates. It focuses on the fact that this breakthrough design and technology creates even more natural images that gets you closer, that you’re more enveloped by every image.”
Advertising Agency: Cheil, UK
Executive Creative Director: Logan Wilmont
Art Director / Copywriter: Simon Friedberg
Director: Bruno Aveillan
Production: Quad Films
Post production: Digital District
Offline Editor: Emilie Orsini
Online Editor: Bruno Maillard
Record Company: Milligramme
Composer / Arranger: Raphael Ibanez
Cast: Dafne Brutomesco
Vo: Philomina Kilgour
Du 27 septembre au 13 octobre, le projet Ark Nova se tient au Japon et propose un auditorium mobile gonflable qui accueillera un concert Lucerne Festival Orchestra. Installée à Matsushima, cette incroyable création a été dessinée par l’artiste Anish Kapoor et réalisée par le bureau d’architecture Arata Isozaki.
According to the final viewership figures for the 2012-13 season, “Good Morning America” on ABC has taken a decisive lead among total viewers.
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As Italian pasta marketer Barilla was dealing with backlash Thursday over Chairman Guido Barilla’s comment that he opposes using gay families in ads, competitor Buitoni USA served up this simple message on its Facebook page: “A remarkable dish can bring people together,” adding this quote from the late legendary food writer James Beard, who also happened to be gay: “Food is our common ground, a universal experience.”
The post from Buitoni, which is owned by Nestle, “is not a reaction or laden with any secret message. It’s just promoting our ‘good food, good life’ philosophy,” according to a Nestle spokesman. “We don’t comment on our competitors,” the company said when asked about the Barilla situation. But on Friday morning the brand appeared to go directly after its competitor with a Facebook post carrying the message “Pasta for all” and gender symbols made out of pasta.
Buitoni’s approach points to the larger trend of family food brands embracing more-inclusive messaging. Mr. Barilla’s comment to an Italian radio station that “I would never do [a commercial] with a homosexual family” seems to run counter to that. He said that his views are not from a “lack of respect but because we don’t agree with them. Ours is a classic family where the woman plays a fundamental role,” according to a report from Reuters.
Com 60 tablets e um Wall-E DJ, a Intel criou um espetáculo de música e luzes intitulado “Intelligent Sounds”, tudo equipado com processadores da marca, é claro.
É uma parceria da agência The Monkeys com o produtor musical Flume, que levou 3 meses de desenvolvimento. No vídeo final, acima, parece tudo muito bem ensaiado, mas o making of dá uma boa noção do trabalho:
Post originalmente publicado no Brainstorm #9
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With sessions titled “Evolution or Revolution Part II,” “Marketing Will Change Forever,” and “Citizen Mobile,” 2013’s Advertising Week, at first glance, seemed destined to be yet another lengthy ad industry pep rally, filled with the usual overabundance of hype.
Without question, the week featured its fair share of buzzwords and dreamy future-speak. But, it also saw a surprising level of realism by participants, who appeared reticent to wholeheartedly endorse the industry’s latest hot trends.
Not So Big Data
Mariano Rivera, the great New York Yankees closer, threw his final pitches at Yankee Stadium on Thursday night, and will wrap up his legendary 19-year career in Houston this weekend. Among the admirers bidding farewell is Major League Baseball itself, which placed the ad above in four newspapers on Thursay—the New York Post, the Daily News, Metro New York and USA Today. The copy is maybe a little underwhelming, but the image is one that New Yorkers will remember for a long time to come. Via Deadspin.
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A luxury ‘whisky embassy’ has opened in South Korea featuring a sculpture by Byoungho Kim that spans six floors of the building and is in the shape of whisky droplets reducing in size until one single droplet remains, representing the purity of a Johnnie Walker blend.
BuzzFeed has hired Will Hayward from The Wall Street Journal to be the site’s first European advertising executive, BuzzFeed said Friday morning.
His charge is to expand the company’s presence in Europe and build a dedicated sales team there. A spokeswoman for BuzzFeed said Mr. Hayward is looking to initially hire about five people for a dedicated sales team based in London.
Mr. Hayward, whose title is VP-advertising in Europe, started at BuzzFeed this week.
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