Omo: Chef

Dirt is good.

Advertising Agency: Lowe + Partners, Johannesburg, South Africa
Creative Directors: Richard Denney, Peter Badenhorst
Art Director: Gavin Dexter
Copywriter: Stephen Pollock
Illustrator: Caroline Vos
Published: May 2013

Omo: Artist

Dirt is good.

Advertising Agency: Lowe + Partners, Johannesburg, South Africa
Creative Directors: Richard Denney, Peter Badenhorst
Art Director: Gavin Dexter
Copywriter: Stephen Pollock
Illustrator: Caroline Vos
Published: May 2013

NetOnNet: The miracle of low price

Advertising Agency: Garbergs, Stockholm, Sweden
Creative Director: Petter Ödeen
Art Director: Mattias Dahlqvist
Copywriters: Hampus Mattsson, Johan van der Schoot
Director: Stylewar
Published: July 2013

Brand24 / IKEA: We welcome a new client

We (Brand24) wanted to welcome a new client (IKEA Poland) to our family. Instead of creating another boring press release, we decided to create a video featuring our company’s founders in pretty unusual situation. We also wanted to prove you can do something valuable with a small budget and time-frame. Results: 54 000 Youtube views in first two days. It became top 10 most popular and most shared videos in Poland. Video shares increased IKEA buzz by over 350%. With 99% positive opinions, it has become one of the most successful viral campaigns in Poland.

Advertising Agency: Brand24
Creative Director: Michal Sadowski
Copywriters: Michal Sadowski, Karol Wnukiewicz
Film Director: Dariusz Majewski
Published: August 2013

TAM animal transportation: He can fly

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Jorge Iervolino
Art Directors: Luciano Sorrentino, Cleber Cardoso
Copywriter: Rodrigo Cunha
Illustrator: Studio Malagueta
Published: April 2013

Weatherby: We Are Weatherby, 3

We are unstoppable.

Advertising Agency: Weatherby, Inc., Paso Robles, USA
Creative Directors / Art Directors / Copywriters: Taylor Nahrgang, Jen Rodman, Justin Moore
Illustrator: Taylor Nahrgang
Photographer: Justin Moore
Additional credits: Mike Schwiebert
Published: August 2013

Weatherby: We Are Weatherby, 2

We are the fastest gun in town..

Advertising Agency: Weatherby, Inc., Paso Robles, USA
Creative Directors / Art Directors / Copywriters: Taylor Nahrgang, Jen Rodman, Justin Moore
Illustrator: Taylor Nahrgang
Photographer: Justin Moore
Additional credits: Mike Schwiebert
Published: August 2013

Weatherby: We Are Weatherby, 1

We are legendary.

Advertising Agency: Weatherby, Inc., Paso Robles, USA
Creative Directors / Art Directors / Copywriters: Taylor Nahrgang, Jen Rodman, Justin Moore
Illustrator: Taylor Nahrgang
Photographer: Justin Moore
Additional credits: Mike Schwiebert
Published: August 2013

Ray-Ban: No filter

Advertising Agency: DDB, Brussels, Belgium
Creative Director: Peter Ampe
Creation: Gertjan De Smet
Account Manager: Gertjan De Smet
Strategic planner: Maarten Van Daele
Head of Digital: Geert Desager
Experience Architect: Maarten Breda
Graphic Designer: Arnaud Hemroulle
Digital production: Simon De Pauw / Sevenedge
Production company: Lijncom, JCDecaux, Clear Channel
Photographers: Mary-ann Koninckx, Yannick Tielemans

Foursquare in Talks with Tech Firms for Strategic Investment as Ad Business Improves


Foursquare Labs Inc. is in talks with multiple large technology companies about a potential strategic investment, according to people with knowledge of the discussions.

The social-media company, which lets users check in to show they’re visiting a location, is also negotiating with venture capitalists who own convertible debt about turning their holdings into equity, said the people, who asked not to be identified because the information isn’t public.

The discussions suggest that potential investors are more bullish on Foursquare’s prospects after it began reaping the benefits of a new advertising approach that lets brands target users when they’ve checked into a locale. Foursquare in April raised $41 million in debt, a move that let it keep tinkering with an unproven business model while delaying debate about the company’s true worth.

Continue reading at AdAge.com

Fast-Food Chains Under Fire For Low Wages Stay Out of Fray


Fast-food workers in 60 cities launched strikes Thursday to fight for a $15 wage just ahead of Labor Day — an event that’s part of a movement grown largely through social media and without the help of much advertising. But while those advocating a higher wage get plenty of press, fast-food chains aren’t doing much beyond issuing a statement.

The retail and fast-food protests started last November in New York with a one-day strike by 200 workers organized by Fast Food Forward, a group of labor, community and clergy organizers. The protests have gradually expanded to other cities, with strikes taking place in seven additional cities, including Chicago, this spring and summer. The names of the groups in various cities differ somewhat, going by names like Fast Food Forward in New York, to Fight for 15 in Chicago, to Raise Up in Milwaukee.

The protests have garnered significant PR since they began in New York, but organizers have put little effort into paid media. Fast Food Forward recently took out Facebook ads in select cities promoting the cause, but no other paid media, such as a newspaper ad, has resulted. Fast Food Forward also launched the @LowPayIsNotOk Twitter handle and Facebook pages.

Continue reading at AdAge.com

Certified General Accountants of Ontario: Canada

Advertising Agency: Grip Limited, Toronto, Canada
Creative Directors: Bob Goulart, Dave Hamilton
Art Director: Yan Snajdr
Copywriter: Tom Medick
Published: August 2013

Certified General Accountants of Ontario: Philanthropist

Advertising Agency: Grip Limited, Toronto, Canada
Creative Directors: Bob Goulart, Dave Hamilton
Art Director: Yan Snajdr
Copywriter: Tom Medick
Published: August 2013

Certified General Accountants of Ontario: We apologize

Advertising Agency: Grip Limited, Toronto, Canada
Creative Directors: Bob Goulart, Dave Hamilton
Art Director: Yan Snajdr
Copywriter: Tom Medick
Published: August 2013

Today on TV: Carmichael Lynch Sets the Temp for Movie Night

I made the editorial decision a few years ago to put the great majority of work samples from the industry up on our Facebook page and reserve AdPulp.com for more in-depth written pieces about important trends in MarCom.

I’m wondering today if maybe this was an error in my judgement. If it was, it can be fixed. That’s one thing I love about the Web. It’s a flexible medium.

Actually, this is a bit of a “eat your cake” moment, given Facebook’s new embed feature.

What do you think, shall we place one featured commercial here each day? Would you like that?

The post Today on TV: Carmichael Lynch Sets the Temp for Movie Night appeared first on AdPulp.

Bits Blog: Troubles Ahead for Internet Advertising

Much of the commercial Web relies on advertising, but increasing use of ad-blocking software is just one of the problems that advertisers face.

    



Jewel-Encrusted Opulence Editorials – The Jordan Barrett by Thor Elias Image Series (GALLERY)

(TrendHunter.com) Entitled ‘Organic’, the Jordan Barrett by Thor Elias image series is the latest editorial exclusive for F****** Young! Online. The IMG Models Australia face shows range and versatility…

Regis / Durex Play: Gulliver

Advertising Agency: Ogilvy, Honduras
Creative Directors: Tomás Balduzzi, Hugo Rück
Illustrator: Frank Sandres
Sketcher: Wanda Calix
Account Supervisor: Ericka Coello
Agency Production: Marco Nelson
Published: August 2013

Deli Mart: Gallo

Advertising Agency: Química Publicidad, San José, Costa Rica
Creative Director: Andrés Artavia
Art Director: Christian Cedeño
Copywriters: Victor Rosas, Erick García
Illustrator: Adrián Retana
Additional credits: Vinicio Rodríguez, Bryan Hidalgo, Daniela Barrantes
Published: August 2013

Once Again, Boobs Distract From Ad Concept

Geico_boat_2.png

Wait, what? There was a man with dollar bills stuck all over him while driving a speedboat in this Geico commercial? Really? Seriously? All we saw were two super hot, delectably delicious and bodaciously boobylicious babes lounging on the bow of another boat. Someone also told us there’s a voiceover. We didn’t hear a thing.

Guess we should have our eyes (and ears) examined.