(TrendHunter.com) The Amica September 2013 editorial showed both the love and the hate side of a sibling relationship.
This spread is entitled Sisters, and the theme is demonstrated throughout the entire shoot. The…
Run Longer
Project E:MOTION isn’t for the faint of heart.* That’s because our new midsole design forces your stride into fluid submission. This undeniable smoothness translates into less work for your legs, so you get into your zone faster and feel like you could stay there forever. Sure, not everyone will appreciate your increased efficiency, but, ironically, not everyone was born to run like an animal.
Advertising Agency: Genesis Inc., USA
Creative Director: Olaf Richter
Copywriter: Joel Barnard
Photographer: Jamie Kripke
Designers: David Barona, Jon Loether
Account Director: Jenni Hamilton
Published: April 2013
Run Faster
Breaking up is hard to do. Yet Project E:MOTION wasn’t engineered to console dead weight. With a unique midsole design that smoothes out your stride in a highly efficient manner, you’ll be catapulted into your zone, and feel like you could stay there forever. Alone, of course. Don’t worry though, there are plenty of other fish in the sea…who can run like an animal.
Advertising Agency: Genesis Inc., USA
Creative Director: Olaf Richter
Copywriter: Joel Barnard
Photographer: Jamie Kripke
Designers: David Barona, Jon Loether
Account Director: Jenni Hamilton
Published: April 2013
Run Faster
Mommy’s got a new pair of shoes. With Project E:MOTION as the master of your gait, you’ll fly from the word “go.” Our unique midsole design smoothes out your stride in an utterly efficient manner. As you need less energy to move your legs forward, your only choice will be to run faster. Sure, this might terrify some, but don’t let that slow you down. Run like an animal.
Advertising Agency: Genesis Inc., USA
Creative Director: Olaf Richter
Copywriter: Joel Barnard
Photographer: Jamie Kripke
Designers: David Barona, Jon Loether
Account Director: Jenni Hamilton
Published: April 2013
Advertising Agency: 72andSunny, USA
CEO: John Boiler
Executive Creative Director: Jason Norcross
Creative Director / Copywriter: Matt Heath
Creative Director / Designer: Jason Ambrose
Creative Director / Copywriter: Barton Corley
Sr. Designer: Allison Hayes
Senior Film Producer: Angelo Mazzamuto
Film Producer: Esther Perls
Group Brand Director: James Townsend
Brand Manager: Andy Silva
Brand Coordinator: Nadia Economides
Production: Epoch Films
Advertising Agency: 72andSunny, USA
CEO: John Boiler
Executive Creative Director: Jason Norcross
Creative Director / Copywriter: Matt Heath
Creative Director / Designer: Jason Ambrose
Creative Director / Copywriter: Barton Corley
Sr. Designer: Allison Hayes
Senior Film Producer: Angelo Mazzamuto
Film Producer: Esther Perls
Group Brand Director: James Townsend
Brand Manager: Andy Silva
Brand Coordinator: Nadia Economides
Production: Epoch Films
Advertising Agency: 72andSunny, USA
CEO: John Boiler
Executive Creative Director: Jason Norcross
Creative Director / Copywriter: Matt Heath
Creative Director / Designer: Jason Ambrose
Creative Director / Copywriter: Barton Corley
Sr. Designer: Allison Hayes
Senior Film Producer: Angelo Mazzamuto
Film Producer: Esther Perls
Group Brand Director: James Townsend
Brand Manager: Andy Silva
Brand Coordinator: Nadia Economides
Production: Epoch Films
Advertising Agency: 72andSunny, USA
CEO: John Boiler
Executive Creative Director: Jason Norcross
Creative Director / Copywriter: Matt Heath
Creative Director / Designer: Jason Ambrose
Creative Director / Copywriter: Barton Corley
Sr. Designer: Allison Hayes
Senior Film Producer: Angelo Mazzamuto
Film Producer: Esther Perls
Group Brand Director: James Townsend
Brand Manager: Andy Silva
Brand Coordinator: Nadia Economides
Production: Epoch Films
Advertising Agency: 72andSunny, USA
CEO: John Boiler
Executive Creative Director: Jason Norcross
Creative Director / Copywriter: Matt Heath
Creative Director / Designer: Jason Ambrose
Creative Director / Copywriter: Barton Corley
Sr. Designer: Allison Hayes
Senior Film Producer: Angelo Mazzamuto
Film Producer: Esther Perls
Group Brand Director: James Townsend
Brand Manager: Andy Silva
Brand Coordinator: Nadia Economides
Production: Epoch Films
Advertising Agency: 72andSunny, USA
CEO: John Boiler
Executive Creative Director: Jason Norcross
Creative Director / Copywriter: Matt Heath
Creative Director / Designer: Jason Ambrose
Creative Director / Copywriter: Barton Corley
Sr. Designer: Allison Hayes
Senior Film Producer: Angelo Mazzamuto
Film Producer: Esther Perls
Group Brand Director: James Townsend
Brand Manager: Andy Silva
Brand Coordinator: Nadia Economides
Production: Epoch Films
Advertising Agency: 72andSunny, USA
CEO: John Boiler
Executive Creative Director: Jason Norcross
Creative Director / Copywriter: Matt Heath
Creative Director / Designer: Jason Ambrose
Creative Director / Copywriter: Barton Corley
Sr. Designer: Allison Hayes
Senior Film Producer: Angelo Mazzamuto
Film Producer: Esther Perls
Group Brand Director: James Townsend
Brand Manager: Andy Silva
Brand Coordinator: Nadia Economides
Production: Epoch Films
Advertising Agency: TBWA\Chiat\Day Los Angeles, USA
Global Creative President: Rob Schwartz
Creative Directors: Tito Melega, Karl Dunn
Associate Creative Director / Copywriter: Jeff O’Keefe
Sr. Art Director: Liz Levy
Creative Director: Javier Malagon
Creative Director: Pepe Padilla
Executive Director of Integrated Production: Richard O’Neill
Senior Producer: Carrie Schaer
Executive Business Affairs Manager: Robin Rossi
Director of Product Strategy: Joel Weeks
Senior Product Strategist: Andy Galvin
Managing Director: Peter Bracegirdle
Account Director: Bonnie Schwartz
Account Director: Jimmy Jung
Management Supervisor: Patrick Jones
Management Supervisor: Val Tyll
Management Supervisor: Laura Stayt
Assistant Account Executive: Olivia Albanese
Planner: Sean Quinn
Group Brand Director: Calvin Daniels
Brand Director: Rimi Singh
Account Supervisor: Christine Rowe
Brand Leader Coach: Eduardo Delgado
Brand Leader: Saul Martinez
Production Company: Smuggler
Director: Stylewar
Executive Producers / Partners: Patrick Milling Smith, Brian Carmody
Executive Producer / COO: Lisa Rich
Executive Producer: Allison Kunzman
Executive Producer: Laura Thoel
Head of Production: Andrew Colon
Producer: Drew Santarsiero
Editorial Company: General Editorial
Editor: Noah Herzog
Executive Producer: Robert Parker
Post VFX: The Mill
2D VFX Supervisor: Tim Davies
3D VFX Supervisor: Robert Sethi
Producer: Jordan Sharon
Production Coordinator: Benjamin Sposato
Music & Sound Design: Barking Owl
We <3 comedy
Advertising Agency: john st., Toronto, Canada
Creative Director: Stephen Jurisic, Angus Tucker
Art Director: Marie Richer
Copywriter: Jamie Umpherson
Photographer: Andrew B. Myers
Agency Producer: Alisa Pelizzari
Account Services: Ben Prout, Todd Bennie
Published: August 2013
We <3 comedy
Advertising Agency: john st., Toronto, Canada
Creative Director: Stephen Jurisic, Angus Tucker
Art Director: Marie Richer
Copywriter: Jamie Umpherson
Photographer: Andrew B. Myers
Agency Producer: Alisa Pelizzari
Account Services: Ben Prout, Todd Bennie
Published: August 2013
Installé dans un appartenant ne proposant pas de rangement, le designer Till Ewert Koenneker a eu l’excellente idée de créer ce « Living Cube », création permettant de propose un espace combinant rangements, lit d’ami et même un espace de stockage caché. A découvrir en images dans la suite.
Incêndio, inundação e alguns outros acidentes de percurso fazem parte de qualquer ramo de negócio e muitas vezes a diferença entre ter um baita prejuízo ou não é o seguro. Mas, convenhamos, uma apólice de seguro não costuma ser o produto mais atraente e interessante para se fazer um comercial, certo? Errado. Pelo menos é o que comprova The Devil’s Chair, uma animação criada pela DraftFCB e Assembly para divulgar a New Zealand Insurance.
Ao som de The Good, The Bad and The Ugly, a história gira em torno de uma bela cadeira de escritório, que coincidentemente está presente em todos os momentos em que algo terrível acontece. Levando azar para cada novo dono, fica claro que algo pior sempre pode acontecer.
A narrativa é envolvente e divertida, com elementos que fazem parte da cultura Kiwi, mas que consegue criar identificação com pessoas do mundo inteiro. Fugindo dos habituais lugares-comuns que fazem parte das campanhas de empresas de seguros, The Devil’s Chair mostra que todos correm o risco de ter de lidar com situações inesperadas, com ou sem uma cadeira endiabrada.
Post originalmente publicado no Brainstorm #9
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Online advertising has not come all that far from those “punch the monkey” banners that littered the early web.
In a nod to web ads’ roots — or else a total disregard for their evolution — The Baltimore Sun’s home page on Monday featured an ad from Maryland merchant Jarvis Appliance that overtook the site with an aesthetic seemingly borrowed from PennySaver.
Com quase 9 milhões de visualizações em apenas quatro dias, o curta “I Forgot My Phone” retrata o isolamento de alguém sem smartphone em uma sociedade amplamente conectada. É claro que, para provar seu ponto, o filme exagera, mas é muito fácil encontrar grupos de pessoas agindo exatamente dessa maneira, seja em reuniões, em casa, almoços, jantares ou eventos.
Me fez lembrar do seminário com Conan ‘O Brien em Cannes Lions esse ano. No momento em que ele e Anderson Cooper entram no palco, a maioria esmagadora da platéia (eu, inclusive) saca celulares, tablets e cameras para registrar o momento, e ele manda: “Ninguém está nos vendo com os próprios olhos agora.”
Todo mundo riu, é claro, mas é também uma provocação incômoda, dentro daquela ideia de que hoje em dia ninguém de fato aproveita o presente, com a preocupação de capturar e compartilhar tudo o mais rápido possível. Minha opinião é de que esse é um comportamento natural. Todos querem guardar uma lembrança, a diferença é que agora a tecnologia facilitou o processo e está nos nossos bolsos.
Talvez o problema seja a falta de controle. Você pode tirar uma foto do show, mas não precisa filmá-lo inteiro. Você pode responder uma mensagem durante um encontro com os amigos, só não precisa ficar olhando o feed do Facebook e do Twitter.
Post originalmente publicado no Brainstorm #9
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Years ago, I discovered my daughter loved snow globes. When I travel, and I travel a lot, I like to give my daughter snow globes from the various cities to which I travel. As the years went on, this became a bit more difficult as airports cracked down on the amount of liquid you could bring through security. But over the years, I was able to bring home a globe from most major cities around the country. For a time, she used to place them all on her bureau in her bedroom. Some are still there but as the collection grew, some had to be placed in boxes.
While my daughter is still quite a few years away from college, I can identify with the emotion the father in this Wrigley Extra Gum commercial experiences as he sends his daughter off to college and discovers she has saved every origami creature he made for her (out of gum wrappers) over the years.
Of course, my daughter would need a crate or two to take all her snow globes to college but I’d like to think that one day I, too, will have the experience that is shared in this BBDO Chicago-created commercial.
It’s definitely a heart string tugger.
The campaign aims to stem category losses that began in 2009 with Wrigley losing 5.54% in the last year as kids gravitated to energy drinks and chocolate.
Jesus! Not only does sitting kill us, it can also cause hemorrhoids, constipation, colitis, appendicitis and colon cancer. Well, sitting on the toilet, that is. Apparently, humans are supposed to squat when they poop. Stanford scientists say so. And because of this finding, we now have the Squatty Potty, a stool to place your feet on while sitting on the toilet so as to mimic the squatting position.
Apparently, squatting aligns the colon properly and relaxes constricting muscles making it easier to, well, poop. Via.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
