Atypically Constructed Footwear – Designer Anna Korshun Doesn’t Use Glue or Stitching for Shoes (GALLERY)

(TrendHunter.com) It might be intriguing to promote Anna Korshun’s innovative footwear designs as using no glue and stitching to stay together, but what really makes them stand out is the minimal use of toxins,…

WWF: Extinction can’t be fixed, Tiger

Extinction can’t be fixed

Advertising Agency: BBDO, Spain

WWF: Extinction can’t be fixed, Rhino

Extinction can’t be fixed

Advertising Agency: BBDO, Spain

WWF: Extinction can’t be fixed, Polar bear

Extinction can’t be fixed

Advertising Agency: BBDO, Spain

LEGO-Like Furniture Collection – BlockWorks is a Modular System Perfect for Versatile Living (GALLERY)

(TrendHunter.com) BlockWorks is a modular furniture collection that was specifically made with smaller spaces in mind. As the designer writes, “I was living in a little tiny apartment in New York City’s East…

The English Office (English School): Sixth Sense

I see dead people
Don’t miss the movie.

Advertising Agency: MCP, Assis, Brazil
Creative Directors: Eddie Silva, Thiago Lins
Art Director: Eddie Silva
Copywriter: Thiago Lins
Published: July 2013

The English Office (English School): Titanic

I’m the king of the World
Don’t miss the movie.

Advertising Agency: MCP, Assis, Brazil
Creative Directors: Eddie Silva, Thiago Lins
Art Director: Eddie Silva
Copywriter: Thiago Lins
Published: July 2013

The English Office (English School): Star Wars

Luke, I am your father
Don’t miss the movie.

Advertising Agency: MCP, Assis, Brazil
Creative Directors: Eddie Silva, Thiago Lins
Art Director: Eddie Silva
Copywriter: Thiago Lins
Published: July 2013

Nielsen Study: Higher Tweet Volume Drives TV Tune-In 29% of the Time


It seems like common sense that an increase in tweets can drive an increase in live TV viewership, but until now there’s been scant proof of such correlation. A study released by Nielsen has found just such a relationship. In fact, Nielsen went so far as to use the other c-word: causation.

Relying on live TV ratings and tweets for 221 primetime broadcast episodes that were studied using SocialGuide — a venture between Nielsen and McKinsey & Co. that captures Twitter activity for all U.S. TV programming — the study found correlations between tweet and tune-in surges.

Continue reading at AdAge.com

Study Links TV Viewership and Twitter Conversations

A Nielsen study affirmed the idea that Twitter chatter during prime-time shows can sometimes cause a “significant increase” in the ratings.

    

Volkswagen Touareg: Painter

Continuos Damping Control (CDC).
Available on Touareg.

Advertising Agency: DDB, Mexico City, Mexico
Chief Creative Officers: Hernan Ibarra, Walter Aregger
Creative Director: Raúl Pineda
Copywriter: Raúl Pineda
Art Directors: Antonio Cue, Germán González
Photographer: Diego Arrigoni
Account Manager: Ángela Pérez
Planner: Pablo Camargo
Production Company: Industria Fotográfica Estudio Base
Agency Producer: Mónica del Moral

Volkswagen Touareg: Tattoo artist

Continuos Damping Control (CDC).
Available on Touareg.

Advertising Agency: DDB, Mexico City, Mexico
Chief Creative Officers: Hernan Ibarra, Walter Aregger
Creative Director: Raúl Pineda
Copywriter: Raúl Pineda
Art Directors: Antonio Cue, Germán González
Photographer: Diego Arrigoni
Account Manager: Ángela Pérez
Planner: Pablo Camargo
Production Company: Industria Fotográfica Estudio Base
Agency Producer: Mónica del Moral

Volkswagen Touareg: Clockmaker

Continuos Damping Control (CDC).
Available on Touareg.

Advertising Agency: DDB, Mexico City, Mexico
Chief Creative Officers: Hernan Ibarra, Walter Aregger
Creative Director: Raúl Pineda
Copywriter: Raúl Pineda
Art Directors: Antonio Cue, Germán González
Photographer: Diego Arrigoni
Account Manager: Ángela Pérez
Planner: Pablo Camargo
Production Company: Industria Fotográfica Estudio Base
Agency Producer: Mónica del Moral

PopCap / EA Games, Plants vs Zombies 2: It’s About Time!

Art Director: Jeremy Vanhoozer
Marketing Manager: Van Riker
Production Co: Wolf & Crow
Directors: Matt Berenty, David Bokser
Executive Producer: Eric McCasline
Line Producer: Ben Oswald
DP: Bo Hakala
Post Production: Wolf & Crow
Editor: Wolf & Crow
Managing Director: Kevin Shapiro
VFX Artists: Wendy Klein, Richard Daniels, Mike Dupree, Joe Grossmann, Alex Curtis, Matt Lavoy, Chad Howitt, Travis Button, Phina Kahng, Adam Swaab, Jason Kim, Mike Gajga, Johnny Lum, Darrell Abney, Jamie Leake, Jiyun Ha, Ram Bhat, Marco Campobasso
Music: “I Just Want To Celebrate” – Rare Earth
Sound Design & Mix: Wolf & Crow

Novotel: Operation Green

Advertising Agency: Schédio, Visakhapatnam, India
Creative Director: Shane Gottada
Photographer: Vamsi Patchipulusu
Published: July 2012

The Media Equation: The Washington Post Reaches the End of the Graham Era

After 80 years of family control and editorial leadership by the Graham family, The Post began to change ownership Monday.

    

A Mogul Gets a Landmark in the Capital

Jeff Bezos, the founder and chief executive of Amazon, has kept a low profile in politics and has said almost nothing about his interest in newspapers, except that he reads them.

    

Three Reasons for Jeff Bezos to Buy The Washington Post


After the shock passed Monday that Amazon founder Jeff Bezos had agreed to buy The Washington Post, talk quickly turned to why the billionaire tech innovator would want it.

Mr. Bezos is paying $250 million in cash for the Post as well as sibling newspapers including the Fairfax County Times, El Tiempo Latino, Express, The Gazette Newspapers and Southern Maryland Newspapers. He is not acquiring the Washington Post Company’s Slate website or SocialCode, the social marketing agency it owns.

Why would Mr. Bezos, whose Amazon transformed retail and Kindle disrupted the book business, buy a traditional newspaper when that industry is in decline?

Continue reading at AdAge.com

47 Ways to Re-Imagine Barbie – From Makeup-Less Dolls to Tattooed Toys (TOPLIST)

(TrendHunter.com) There are thousands of ways Barbie has reinvented herself, but the featured ways that Barbie has been re-imagined are particularly unique. It’s common knowledge that Barbie has had quite a…

Advertising: Marilyn Monroe’s Star Still Shines in Ad Campaigns

More than 50 years after her death, Marilyn Monroe still attracts attention and sales.