Advertising Agency: Rethink, Canada
Creative Directors: Chris Staples, Ian Grais, Rob Tarry
Associate Creative Director / Art Director: Dominic Prevost
Copywriter: Justin Li
Photographer: Clinton Hussey Photography
Studio Artist / Typographer: Tom Pettapiece, Jan Day, Rebecca Marks
Account Services: Carrie Panio
Print Producer: Sue Wilkinson, Cary Emley
Advertising Agency: BBH, London, UK
Executive Creative Director: David Kolbusz
Creative: Dan Morris, Charlene Chandrasekaran
Associate Creative Directors: Peter Reid, Carl Broadhurst
Designer: Dominic Grant
Advertising Agency: BBH, London, UK
Executive Creative Director: David Kolbusz
Creative: Dan Morris, Charlene Chandrasekaran
Associate Creative Directors: Peter Reid, Carl Broadhurst
Designer: Dominic Grant
Advertising Agency: BBH, London, UK
Executive Creative Director: David Kolbusz
Creative: Dan Morris, Charlene Chandrasekaran
Associate Creative Directors: Peter Reid, Carl Broadhurst
Designer: Dominic Grant
– Do you Georges Duquette, take this woman Laurie Péloquin as your wife ?
– I do
– And you, Laurie Péloquin, do you take this man, Georges Duquette as your husband ?
– No I don’t want to
[Silence]
Help Amnesty International to stop forced marriage by visiting the expo Trop jeunes pour le mariage from august 14th to september 29th.
Advertising Agency: Cundari, Canada
Creative Director: Sébastien Tessier
Copywriter: Ben Duquette
Additional credits: Julie Charlebois, Vincent Dufour / Sonart
Published: August 2013
Have you ever thought of your customers as an “insurgency” that needs to be fought and overcome? Or are your customers people who can be taught to love your brand?
In marketing, the goal is always “more” something: More sales, more awareness, more attention, more engagement. I’d imagine marketers who prefer love and attraction to their brands think there’s infinite room to expand their markets, while the practitioners of marketing-as-war view it as a zero-sum game.
I look at these contrasting marketing approaches in my latest column for Talent Zoo. Please give it a look.
The post Is Marketing An Act Of Love Or War? appeared first on AdPulp.
Welcome rhinos.
Arriving in october.
Advertising Agency: Porta, Santiago, Chile
Chief Creative Officer: Kiko Carcavilla
Creative Directors: Mariano Pérez, Gonzalo Baeza
Copywriter: Hernán Ramos
Art Directors: Manuel Manquepi, Sebastián Campos, Francisco Pérez
Account Supervisors: Daniela Ortiz, Valeria Haddad
Retoucher: Gorila Estudio
Welcome rhinos.
Arriving in october.
Advertising Agency: Porta, Santiago, Chile
Chief Creative Officer: Kiko Carcavilla
Creative Directors: Mariano Pérez, Gonzalo Baeza
Copywriter: Hernán Ramos
Art Directors: Manuel Manquepi, Sebastián Campos, Francisco Pérez
Account Supervisors: Daniela Ortiz, Valeria Haddad
Retoucher: Gorila Estudio
Welcome rhinos.
Arriving in october.
Advertising Agency: Porta, Santiago, Chile
Chief Creative Officer: Kiko Carcavilla
Creative Directors: Mariano Pérez, Gonzalo Baeza
Copywriter: Hernán Ramos
Art Directors: Manuel Manquepi, Sebastián Campos, Francisco Pérez
Account Supervisors: Daniela Ortiz, Valeria Haddad
Retoucher: Gorila Estudio
(TrendHunter.com) If you’re looking to combine your love for dinosaurs and fashionable accessories then look no further, because these chic prehistoric purse accents are a creative DIY activity that allows you…
At a City Council hearing, the two companies said that they had resumed negotiations over retransmission fees.
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The 10-date package provides programming for Fox Sports 1 and gives horse racing valuable exposure beyond the Triple Crown and the Breeders’ Cup.
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The recent sales of The Boston Globe and The Washington Post make The New York Times the nation’s last major newspaper run by a family.
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Nuance doesn’t do well on cable, so a topic as fraught as race often ends up being covered in cartoonish ways during signal events like the death of Trayvon Martin.
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The film “200 Cartas” (“200 Letters”) was financed in part through a careful collection of brand partnerships that will continue during its publicity campaign.
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(TrendHunter.com) The Cookie Monster Lip Art is inspired by the ‘Sesame Street’ muppet of the same name who is known for his voracious appetite. Although the playful makeup look takes on the same blue…
The app, which recommends concerts for the hipster crowd, received the investment from some big players in the music industry.
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(TrendHunter.com) Taking traditional furniture designs, such as the classic armoir or dresser, the Piccadilly collection by Boca Do Lobo brings them into the digital age with fabulous and exciting cabinet design…
The San Diego Culinary Institute has a trio of talking food ads that are funny, albeit in a dumb way, but also a lot more sexually charged than this kind of ad tends to be. The “Napoleon” ad at least tries to be a little seductive (and who among us hasn't been seduced by dessert before? Don't lie to yourselves), but the “Ducks” ad borders on flat-out inappropriate. I mean, I'm okay with it, but I hope the Institute knows what they're getting into. Some of their incoming applications might get pretty strange. Created by San Francisco agency Muh-tay-zik | Hoff-fer. See all three spots, and full credits, after the jump.
CREDITS
Agency & Production Company: Muh-tay-zik | Hof-fer
Executive Creative Director: John Matejczyk
Creative Director/Director: Diko Daghlian
Executive Producer: Michelle Spear
Senior Copywriter: Josh Bogdan
Art Director: John Soto
Producer: Michelle Spear, Kelli Bratvold
Account Supervisor: Carolina Cruz-Letelier
Director of Photography: Eric Noren
Art Director: Art Wilinski
Prop Stylist: Jonathan Nicholson
Food Stylist: Katie Christ
Editorial: Barbary Post
Executive Producer: Kristin Jenkins
Editor: Matt O’Donnell
Assistant Editor: Nick Haynes
Colorist: Steve McEuen
Smoke Artist: Greg Gilmore
Audio: One Union
Senior Engineer: Eben Carr [ISDN patch via POP Studios, Santa Monica]
On Camera Principals
"Salmon:" Bonnie Sarlette
"Napoleon:" Sterling King (SDCI student)
"Ducks L'Orange:" Brian Karpel (SDCI student)
Voice Actors
"Salmon:" Nathan Lowe, Matt O'Donnell
"Napoleon: Jeremy Wirth
"Ducks L'Orange:" Nathan Lane, Christopher Alex via Voicecaster
END TAG: Nathan Lowe
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Carnival Cruises has chosen PHD as its new lead media shop following a review. The Omnicom Group shop succeeds Havas Media on the account, which had the business since 2008.
“We thank Carnival for their many years of great partnership and wish them all the best in their future marketing efforts,” said Havas in a statement, noting that they “remain a key partner to our sister creative agency, Arnold.”
PHD referred a request for comment to Carnival, which could not be reached by press time. The decision is an early sign that marketers aren’t halting their review processes on account of the holding company merger that rocked the industry last week, the union of Publicis Groupe with Omnicom. It’s understood that Carnival canvassed a field of shops that included players from Interpublic Group of Cos. and Publicis as well.
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