Paula Deen Doesn’t Have Food Network, but She Still Has a Comic Book


Paula Deen may have lost her deals with Food Network, Walmart, Target, Home Depot and J.C. Penney, and she’s on hiatus as a spokeswoman for Novo Nordisk, but she still has a comic book.

The celebrity chef, dropped by a cascade of business partners last month after news broke that she used the “N” word, will still be the subject of a comic-book biography in October, according to the planned comic’s publisher. The issue will be part of Bluewater Productions’ “Female Force” series, which has previously profiled celebrities including Hillary Clinton, Ellen DeGeneres, J.K. Rowling, Michelle Obama, Gabrielle Giffords and Ruth Bader Ginsberg.

“We do not condone her use of racial insensitivities, and think that intolerance has no place in a just society,” said Bluewater President Darren Davis said in a statement. “But despite her recent failings, we also strongly believe she still has a powerful story to tell; one that fits the female empowerment model of our books.”

Continue reading at AdAge.com

Is Yelp the Mafia? Well, Maybe Not…


In today’s edition of the Ad Age Summer Weekend Reader — a fresh post each Friday afternoon serving up a recent in-depth article about media and/or marketing (think of these as great train or beach reads) — we’re calling attention to a piece of reporting you may have overlooked because it popped up in an unexpected place: BuzzFeed. Yes, the site best known for listicles and LOLcats, and listicles of LOLcats, has been beefing up its journalistic operations under its well-regarded editor-in-chief Ben Smith (who made Ad Age’s list of “Eight Great Digital Hires” in February).

“Is Yelp A Bully Or Just Misunderstood?,” by BuzzFeed staff writer Sandra Allen, sheds light on why Yelp has such a terrible reputation with some business owners. BuzzFeed’s summary:

The online reviewing behemoth is regularly accused of Mafia-style extortion by disgruntled business owners and the media. But even as Ivy League researchers debunk the conspiracy theories, the company’s shadowy reputation remains intact. Why is it so hard to believe that Yelp might actually be fair?

Continue reading at AdAge.com

Audi: Audi to wear, 3

The new Audi collection. Audi to wear.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Directors: Marcos Medeiros, André Kassu, Bruno Prosperi, Renato Simões
Copywriter: Alexandre Scaff
Art Director: Pedro Rosa
Photographers: Marcos Medeiros, Fernando Nalon, Mariana Valverde
Illustrator: Vetor Zero
Art Buyers: Teresa Setti, Paula Feijo
Account Supervisors: Fernanda Antonelli, Carol Derra
Advertiser’s Supervisor: Leandro Radomile
Planner: Cintia Gonçalves

Audi: Audi to wear, 2

The new Audi collection. Audi to wear.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Directors: Marcos Medeiros, André Kassu, Bruno Prosperi, Renato Simões
Copywriter: Alexandre Scaff
Art Director: Pedro Rosa
Photographers: Marcos Medeiros, Fernando Nalon, Mariana Valverde
Illustrator: Vetor Zero
Art Buyers: Teresa Setti, Paula Feijo
Account Supervisors: Fernanda Antonelli, Carol Derra
Advertiser’s Supervisor: Leandro Radomile
Planner: Cintia Gonçalves

Audi: Audi to wear, 1

The new Audi collection. Audi to wear.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Directors: Marcos Medeiros, André Kassu, Bruno Prosperi, Renato Simões
Copywriter: Alexandre Scaff
Art Director: Pedro Rosa
Photographers: Marcos Medeiros, Fernando Nalon, Mariana Valverde
Illustrator: Vetor Zero
Art Buyers: Teresa Setti, Paula Feijo
Account Supervisors: Fernanda Antonelli, Carol Derra
Advertiser’s Supervisor: Leandro Radomile
Planner: Cintia Gonçalves

Marília Cheese: Trap

Too good to waste.

Advertising Agency: Percepttiva, Rio de Janeiro, Brazil
Creative Director: Daniel Bradock
Art Director: Ulysses Moraes
Copywriter: Fabio Ribeiro Filho
Photographer: Ricardo Gabriel

Boost Mobile: Purse snatch

Advertising Agency: 180LA, USA
Executive Creative Director:  William Gelner
Creative Directors: Carl Corbitt, Anja Duering
Copywriter: Sean Smith
Art Director: Brandon Sides?
Head of Production: Natasha Wellesley 
Senior Producer: Dave Stephenson
?Head of Account Management: Chad Bettor?
Account Director: Jerico Cabaysa
Account Manager: Frith Dabkowski
Account Manager: Paul Kinsella
Account Coordinator: Mackenzie Walen
Planning Director: Mitch Polatin ?
?Production Co.: Rattling Stick?
Director: Daniel Kleinman?
DP: Sal Totino?
Executive Producer: Johnnie Frankel
Executive Producer: Jennifer Barrons
Head of Production: Joe Biggins?
Production Designer: Dave Wilson?
Stylist: Keith Wager?
Casting Company: Dan Bell Casting?
Casting Director: Dan Bell??
?Editorial Company: Cut + Run?
Editor: Steve Gandolfi?
Executive Producer: Carr Schilling
Producer: Amburr Farls?
Assistant Editor: Sean Stender
?Colorist: Siggy Ferstl
Transfer Facility: CO3
Online/VFX: The Mill
Flame Artist: Gareth Parr
Managing Director: Ben Hampshire
Executive Producer: Sue Troyan
Head of Production: Ari Davis
Deputy Head of Production: Enca Kaul
Producer: Jessica Ambrose
?Recording Mix?Recording Studio: Lime Studios
Mixer: Rohan Young?
Asst Mixer: Jeff Malen
Date: July 2013?

Bost Mobile: Foot chase

Advertising Agency: 180LA, USA
Executive Creative Director:  William Gelner
Creative Directors: Carl Corbitt, Anja Duering
Copywriter: Sean Smith
Art Director: Brandon Sides?
Head of Production: Natasha Wellesley 
Senior Producer: Dave Stephenson
?Head of Account Management: Chad Bettor?
Account Director: Jerico Cabaysa
Account Manager: Frith Dabkowski
Account Manager: Paul Kinsella
Account Coordinator: Mackenzie Walen
Planning Director: Mitch Polatin ?
?Production Co.: Rattling Stick?
Director: Daniel Kleinman?
DP: Sal Totino?
Executive Producer: Johnnie Frankel
Executive Producer: Jennifer Barrons
Head of Production: Joe Biggins?
Production Designer: Dave Wilson?
Stylist: Keith Wager?
Casting Company: Dan Bell Casting?
Casting Director: Dan Bell??
?Editorial Company: Cut + Run?
Editor: Steve Gandolfi?
Executive Producer: Carr Schilling
Producer: Amburr Farls?
Assistant Editor: Sean Stender
?Colorist: Siggy Ferstl
Transfer Facility: CO3
Online/VFX: The Mill
Flame Artist: Gareth Parr
Managing Director: Ben Hampshire
Executive Producer: Sue Troyan
Head of Production: Ari Davis
Deputy Head of Production: Enca Kaul
Producer: Jessica Ambrose
?Recording Mix?Recording Studio: Lime Studios
Mixer: Rohan Young?
Asst Mixer: Jeff Malen
Date: July 2013?

Boost Mobile: Pickpocket

Advertising Agency: 180LA, USA
Executive Creative Director:  William Gelner
Creative Directors: Carl Corbitt, Anja Duering
Copywriter: Sean Smith
Art Director: Brandon Sides?
Head of Production: Natasha Wellesley 
Senior Producer: Dave Stephenson
?Head of Account Management: Chad Bettor?
Account Director: Jerico Cabaysa
Account Manager: Frith Dabkowski
Account Manager: Paul Kinsella
Account Coordinator: Mackenzie Walen
Planning Director: Mitch Polatin ?
?Production Co.: Rattling Stick?
Director: Daniel Kleinman?
DP: Sal Totino?
Executive Producer: Johnnie Frankel
Executive Producer: Jennifer Barrons
Head of Production: Joe Biggins?
Production Designer: Dave Wilson?
Stylist: Keith Wager?
Casting Company: Dan Bell Casting?
Casting Director: Dan Bell??
?Editorial Company: Cut + Run?
Editor: Steve Gandolfi?
Executive Producer: Carr Schilling
Producer: Amburr Farls?
Assistant Editor: Sean Stender
?Colorist: Siggy Ferstl
Transfer Facility: CO3
Online/VFX: The Mill
Flame Artist: Gareth Parr
Managing Director: Ben Hampshire
Executive Producer: Sue Troyan
Head of Production: Ari Davis
Deputy Head of Production: Enca Kaul
Producer: Jessica Ambrose
?Recording Mix?Recording Studio: Lime Studios
Mixer: Rohan Young?
Asst Mixer: Jeff Malen
Date: July 2013?

Interval House: Phone Demo

Advertising Agency: UNION, Toronto, Canada
Executive Creative Director: Lance Martin
Senior Art Director: Glen D’Souza
Senior Copywriter: Mike Takasaki
Designer: Justin Aitcheson
Producer: Jennifer Dark
Group Account Director: Cheryl McKenzie
Account Supervisor: Daniella Casasanta
Planner: Heather Black
Production Company: Sugino Studio
Director: Todd McLellan
Executive Producer: Dan Arki
Editorial Company: School Editing
Editor: Aaron Dark
Post Production: Paul Binney / Fort York VFX
Sound Design / Music: Steve Gadsden / TA2 Sound & Music

10fit: Surprise

Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Directors: Danil Golovanov, Nikita Kharisov
Art Directors: Irina Korotich, Yulia Uzkih
Stage Director: Evgeniy Kharchenko
Copywriters: Ivan Sosnin, Artem Zverev
Account manager: Dinara Tabrisova
Director: Ivan Sosnin
Videographer: Igor Petrov
Producer: Kate Bamby
Published: July 2013

Table Tennis Experience

Présenté comme son projet de fin d’études à Forsbergs School of Design & Advertising à Stockholm, ce projet David Rinman appelé « Match Beat » est une nouvelle expérience, permettant de créer une interaction visuelle et sonore avec la table de ping pong. Il permet aux joueurs de contrôler la musique et l’aspect visuel en jouant.

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Table Tennis Experience8
Table Tennis Experience7
Table Tennis Experience5
Table Tennis Experience4
Table Tennis Experience2
Table Tennis Experience1

Greenpeace: Shard

Keep Calm and Climb on the Shard.

It’s Europe’s tallest skyscraper and Greenpeace has scaled the Shard to Save the Arctic.

Advertising Agency: Tremendous Designs Studio, Bristol, United Kingdom
Creative Director / Art Director / Copywriter / Illustrator / Photographer: Iulian Miereanu
Published: July 2013

Mercedes-Benz: Truckers, 4

Days spent in a dull routine. Or days spent on a scenic route.
Truckers have the world at their feet. Join in.

Mercedes-Benz trucks is helping the logistics industry by tempting young people to consider a career as truck-driver. These posters and print ads run at career advice fairs and in school magazines.

Advertising Agency: dieckertschmidt, Berlin, Germany
Creative Directors: Kurt Georg Dieckert, Stefan Schmidt
Art Director: João Peixoto
Copywriters: Stefan Schmidt, Robert Mottl
Production: nureg, Nuremberg

Mercedes-Benz: Truckers, 3

Inside an office you see a lot of the office. Inside a truck you see a lot of the world.
Truckers have the world at their feet. Join in.

Mercedes-Benz trucks is helping the logistics industry by tempting young people to consider a career as truck-driver. These posters and print ads run at career advice fairs and in school magazines.

Advertising Agency: dieckertschmidt, Berlin, Germany
Creative Directors: Kurt Georg Dieckert, Stefan Schmidt
Art Director: João Peixoto
Copywriters: Stefan Schmidt, Robert Mottl
Production: nureg, Nuremberg

Mercedes-Benz: Truckers, 2

Google street view was invented for office workers.
Truckers have the world at their feet. Join in.

Mercedes-Benz trucks is helping the logistics industry by tempting young people to consider a career as truck-driver. These posters and print ads run at career advice fairs and in school magazines.

Advertising Agency: dieckertschmidt, Berlin, Germany
Creative Directors: Kurt Georg Dieckert, Stefan Schmidt
Art Director: João Peixoto
Copywriters: Stefan Schmidt, Robert Mottl
Production: nureg, Nuremberg

Mercedes-Benz: Truckers, 1

Office workers head into the office car park. Truckers head into the sunrise.
Truckers have the world at their feet. Join in.

Mercedes-Benz trucks is helping the logistics industry by tempting young people to consider a career as truck-driver. These posters and print ads run at career advice fairs and in school magazines.

Advertising Agency: dieckertschmidt, Berlin, Germany
Creative Directors: Kurt Georg Dieckert, Stefan Schmidt
Art Director: João Peixoto
Copywriters: Stefan Schmidt, Robert Mottl
Production: nureg, Nuremberg

Creepy ‘Creepy Dude’ Creeps Into Dove’s Camera Shy

dove_creepy_dude.png

We’re not sure if this Dove Camera Shy parody entitled Creepy Dude is funny, annoying or just plain bad. In the parody which follows the original’s theme of girls hiding from the camera, a creepy dude begins to photo bomb shy girls in various scenarios. It them gets really creepy when Creepy Dude comes front and center to completely disrobe. It closes by asking, “Why did you start thinking you were beautiful?”

Can we have that 1:08 back, please?

CEOs Not Pleased With Creative Snots Who Pack No Data

Generally speaking, clients across the board are not impressed. They want results and all ad people have to peddle is their sacrosanct creativity.

That’s the news from The Fournaise Marketing Group (c/o Warc, which interviewed more than 1,200 chief executive officers and decision makers around the world for its 2013 Global Marketing Effectiveness Program.

bitchy ad face

A full 78% of CEOs thought agencies were not performance-driven enough and did not focus enough on helping to generate the business results they expected their marketing departments to deliver.

In addition, 76% felt agencies talked too much about “creativity as the saviour” while not being able to prove or quantify it. Indeed, they believed that agencies were frequently opportunistic in claiming credit for results that could be attributed to other factors such as the product, sales force, channel or pricing.

So much suspicion fouling love and respect’s nest. Can we agree that we are all creative people? If we can agree to this basic tenet, I think we can make progress.

The truth is ad people can be aloof, disinterested and bitchy. Meanwhile, clients can be blind to basic realities, particularly as it relates to the value of their product or service in the marketplace. Bad clients can also be coarse and needlessly demanding. What we have here are two groups of highly opinionated “professionals” talking over and at each other from their respective sides of the polished Rainforest wood table.

You can blame the money involved for part of the hostility problem. If the client wasn’t “risking” millions and their own professional reputation, it wouldn’t be such a scary transaction. But it is scary, which means we must bring more empathy and compassion to the proceedings.

I think ad people would do well to bow to the pressure the client is under, and clients will absolutely get better work and results from the work, when they cop to the difficulty involved in making truly moving brand communications on a consistent basis.

[UPDATE] John Winsor of Victor & Spoils, arguing for new compensation models, notes in Harvard Business Review, “While some in the industry wish that we could remain as creative free spirits with our clients as patrons, clients are becoming so squeezed — and so focused on ROI — that that model isn’t sustainable.”

The post CEOs Not Pleased With Creative Snots Who Pack No Data appeared first on AdPulp.

Tintas Verginia: Colors of Rock, 4

The wrong tone compromises the whole work. If you’re painting, consult our experts.

Advertising Agency: Verbal Communication, Curitiba, Brazil
Creative Director: Cláudio Erwin
Creatives: Rodrigo Lira, Leandro Bonfim
Art Director: Rodrigo Lira
Copywriter: Leandro Bonfim
Published: July 2013