Colour changes everything.
Advertising Agency: BBH, Shanghai, China
Creative Directors: Yinbo Ma, Carol Ong
Art Directors: Zizi Shi, Haoxi Lv
Copywriter: Carol Ong
Photographer: Jeremy Wang
Producer: Yilin Lim
Published: April 2013
Colour changes everything.
Advertising Agency: BBH, Shanghai, China
Creative Directors: Yinbo Ma, Carol Ong
Art Directors: Zizi Shi, Haoxi Lv
Copywriter: Carol Ong
Photographer: Jeremy Wang
Producer: Yilin Lim
Published: April 2013
“World News With Diane Sawyer” beat “NBC News With Brian Williams” among viewers age 25 to 54 last week, ABC’s first victory in the category since 2008.
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Colour changes everything.
Advertising Agency: BBH, Shanghai, China
Creative Directors: Yinbo Ma, Carol Ong
Art Directors: Zizi Shi, Haoxi Lv
Copywriter: Carol Ong
Photographer: Jeremy Wang
Producer: Yilin Lim
Published: April 2013
Extra absorbent toilet paper!
Advertising Agency: Vietnam, Istanbul, Turkey
Creative Director: Serkan Balak
Art Director / Illustrator: Cihangir Gümü?
Advertising Agency: Saatchi, NY, USA
Chief Creative Officer: Con Williamson
Executive Creative Director: John Cornette
Art Director: Taylor Lucas
Copywriter: Nick Marchese
Executive Producer: Bruce Andreini
Senior Art Producer: Hosanna Marshall
Production Company: Logan & Sons
Director: Paul Minor
DP: Fredrik Backar
Executive Producers: Matthew Marquis, Sara Greene
Line Producer: Rick Brown
Producer: Christian Zethner
Production Designer: Jiri Matura
VFX/ Editorial: LOGAN
Executive Producer: Dan Sormani
Producer: Madison Brigode
Creative Director: Alan Bibby
Designers: Jeffery Welk
VFX Supervisor / Compositor: J. John Corbett
Editor: Volkert Besseling
Flame Artist: Joanne Unger
Production Coordinator: Catherine Yi
Assistant Editors: Matt Anderson, James Connelly
Telecine: MPC NY, MPC LA
Colorist: James Tillett
Music Score: Paul Minor
End Music Track: “Mechanical” by Oliver
Sound Design: SNAPSOUND
Supervising Sound Editors: J.M. Davey, Zach Seivers
Sound Effects Editor: Keith Bilderbeck
Mix: Sonic Union
Mixing Engineer: Steve Rosen
Aired: July 2013
Seeing the end of the line is our focus.
Be a cornea donor. Give life to the eyes of those who need to see better.
Advertising Agency: Art&C Comunicação, Natal, Brazil
Creative Director / Copywriter: George Wilde
Art Director: George Rodrigo
Photographer: Giovanni Sérgio
Illustrator: Fabrício Cavalcante
Published: July 2013
Choose to be fit.
Advertising Agency: MCP, Assis, Brazil
Creative Director: Eddie Silva
Art Director: Ricardo Brito
Copywriter: Marcus Gil
Published: July 2013
Choose to be fit.
Advertising Agency: MCP, Assis, Brazil
Creative Director: Eddie Silva
Art Director: Ricardo Brito
Copywriter: Marcus Gil
Published: July 2013
(TrendHunter.com) Keeping tabs on portion control has never been easier with the HALVED Dinnerware. As its name suggests, the plates, bowls and cups have been literally cut in half in order to serve a healthier…
Como descobrir se você se encaixa em determinada empresa? Qual ambiente de trabalho te faz mais feliz? Quais são os funcionários que mais estão felizes em trabalhar para você? Good.co está tentando acabar com a suposição no processo de contratação, medindo exatamente a compatibilidade de cada um com as culturas de trabalho das empresas.
A nova plataforma, ainda em beta semi-privado, utiliza quadros psicométricos comprovados para ajudar os empregadores na hora de reconhecer pessoas que prosperam em determinados ambientes. E, por outro lado, também auxilia candidatos a descobrirem em que cultura empresarial eles se encaixam melhor.
A adaptação cultural é um grande problema nos dias de hoje. Enquanto muitas empresas entram em guerra para disputar a imagem de uma cultura similar à do Google por exemplo, e também seus perfis de funcionários, na verdade não se deram conta de que é preciso ser verdadeiro e deixar de lado a opinião errônea de que ninguém se dá bem em ambientes corporativos mais tradicionais.
“O Good.Co é um big data para resolver desafios recorrentes do RH”. – Samar Birwadker, Co-fundador
Com a ajuda do Dr. Kerry Schofield, Good.Co primeiramente lançou uma série de testes para seus usuários, versões atualizadas da Big Five (Cinco Grandes Dimensões da Personalidade) e de arquétipos.
Estes dados tem um enorme impacto em como as empresas podem ser mais eficientes e também otimizar suas culturas para serem compatíveis às pessoas que trabalham lá.
Hoje, a plataforma é construída ao redor de seis diferentes categorias: Strengths Canvas (avaliação de personalidade individual), Company Canvas (pesquisa que analisa o quanto você se encaixa com seus chefes e empresa), Fitscore With Peers (compara seus resultados com os de seus colegas, a partir de seu convite para eles participarem), Team Report (descobre a personalidade da sua equipe de trabalho), Company Graph (encontra empresas e equipes que combinem com seu estilo de trabalho pessoal) e Job Matches (listagem de vagas de emprego conectadas ao LinkedIn).
Good.co já tem mais de 18 mil inscritos, incluindo empresas e funcionários de todo os EUA. Um enorme banco de dados que pode ajudar a humanizar as habilidades das pessoas de forma mais abstrata e rica, gerando insights que vão além do lugar comum. Resultado? Equipes mais felizes e eficientes.
Post originalmente publicado no Brainstorm #9
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The team behind “Elysium,” starring Matt Damon and Jodie Foster, promises that it has taken an imaginative detour from the familiar blockbuster formula.
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British Airways launched a long-term campaign in the US telling India Ex-Pats in the US “It’s time to Visit Mum!”. The campaign features real people and kicked-off today with an emotional video featuring a mom in India talking about how much she misses her son in America. During the video, she cooks her sons favorite meal for BA to fly to him in New York, but ends up being surprised when instead BA brings her son to her (after not being home for 15 years).
Advertising Agency: Text100, USA
“Remove all dirt.”
Advertising Agency: DM/Blackninja, Recife, Brazil
Creative Director: Lenilson Lima
Art Director: Bertone Balduino
Copywriter: Cauby Tavares
Illustrator: Nuts Locomotyva
(TrendHunter.com) Kaper Kiec’s redesigned superhero artwork shows classic comic book heroes in an abstract and alternative style. These paintings appear to be done in water color. This eight-piece collection…
Tesla’s in for a shock. BMW will heavily target the urban hipsters and city-dwellers that drive its expensive electric car with its first true electric vehicle: the new i3.
Describing it as a “mega-city vehicle,” the luxury car maker simultaneously unveiled the new i3 in Manhattan, London and Beijing on Monday. With a driving range of 80-100 miles, the new compact hits the U.S. market early next year at a price of $42,275.
BMW’s the first luxury nameplate to roll out a true electric. The marketing strategy for the funky-looking car is aimed at the kind of upscale, urban consumers who drive a Tesla, the country’s best-selling EV. Or who even prefer a bike or subway to get around town.
Empty. Recycle. Repeat. Recycle Everything.
Advertising Agency: Grey, New York, USA
Creative Directors: Andy Currie, Lu Romero
Art Director: Alex Kaplan
Copywriter: Barry Katz
Illustrator: Ian Wright
Photographer: Chris Vitola
Designers: Han Lin, Andree Ljutica
Remove all dirt.
Advertising Agency: DM/Blackninja, Recife, Brazil
Creative Director: Lenilson Lima
Art Director: Bertone Balduino
Copywriter: Cauby Tavares
Illustrator: Nuts Locomotyva
Published: July 2013
Remove all dirt.
Advertising Agency: DM/Blackninja, Recife, Brazil
Creative Director: Lenilson Lima
Art Director: Bertone Balduino
Copywriter: Cauby Tavares
Illustrator: Nuts Locomotyva
Published: July 2013
Remove all dirt.
Advertising Agency: DM/Blackninja, Recife, Brazil
Creative Director: Lenilson Lima
Art Director: Bertone Balduino
Copywriter: Cauby Tavares
Illustrator: Nuts Locomotyva
Published: July 2013
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