Penguin Books: Footballer, Acupuncturist, Jockey, Chef, Paparazzi

“A book can change the story of your life.”

Advertising Agency: Y&R, Beijing, China
Executive Creative Director: Nils Andersson
Art Director / Copywriter: Nils Andersson
Art Director: Candy Wang, Jianjun Geng
Copywriter: Gao Han
Creative Director/ Art Director: Ronnie Wu
Creative Director/ Copywriter: Donghai Liu
Account Service: Charles Sampson
Designer: Bruce Xie
Illustrator: James Clapham

Nokia plots new ‘disruptive’ global marketing strategy

Nokia, once the undisputed king of the mobile handset market, is looking to deliver a new “disruptive” global marketing strategy to arrest its declining market share.

TNT Energy Drink: Teeth, Mother il law, Naked

“No sleep no nightmares.”

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flávio Casarotti
Creative Director: Rui Branquinho, Flávio Casarotti, Rafael Merel, Marcelo Fedrizzi
Art Director: Felipe Pavani
Copywriter: Raphael Quatrocci
Illustrator: Marcelo Braga, Feppa Rodrigues, Romulo de Oliveira, Zombie Studio

Universal Music Denmark: BlackSabbath

Outdoor campaign for Black Sabbath’s comeback album. The agency used a poster campaign where the poster emerges from layers of old posters that have been cut away to reveal the the legendary band has returned.

Advertising Agency: McCann, Copenhagen, Denmark
Creative Director: Mads Ohrt
Creatives: Andreas Rasmussen, Janus Hansen
Account manager: Celina Aagaard

Hyper-Realistic Barbie Portrayals – This Barbie Girl the is Iconic Barbie Doll Properly Proportioned (GALLERY)

(TrendHunter.com) Most daughters grew up playing with the iconic Barbie girl plastic dolls. While these statuesque, blonde and blue-eyed dolls were pretty, they aren’t a true depiction of the female body….

Assembleia Legislativa: Trash

Throwing trash in the right place is just as easy as turning this page. When you don’t throw the trash in the right place, it can come back to you in some way. In the majority of times, as a disease. Do your part, throw the trash in the trash can. It’s simple. It’s easy. Nature thanks you.

Advertising Agency: Art&C Comunicação, Natal, Brazil
Creative Director: George Wilde
Art Director: Thiago Palitot
Copywriter: Rafael Paulino
Photographer: Giovanni Sérgio

Mercedes-Benz G-Class AMG: Mountain

“Up to 612 HP. The new generation of G-Class AMG.”

Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Andreas Putz, Georg Feichtinger, Thomas Niederdorfer
Art Director: Georg Feichtinger
Copywriter: Matthias Piskernik
Illustrator: Hristo Penev
Graphic Designers: Toni Eisner, Mirko Fina, Katharina Kolar

Compactor Cia de Canetas: Beyond your imagination

Advertising Agency: Grupo Unlike de Comunicação, Rio de Janeiro, Brazil
Creative Director: Henrique Carvalho
Art Director: Felipe Paganoti
Copywriter: Pedro Portugal
3D/ Post-production: CMF/CGI

MasterCard: Accepted

MasterCard created this timely ad to celebrate both Toronto Pride Week and the US Supreme Court ruling on the DOMA.

Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Directors: Sean Davison, Mike Halminen
Group Creative Directors: Troy McGuinness, Cam Boyd
Art Director: Isabelle Santiago
Copywriter: Aaron Woolfson
Studio: Craft
Studio Manager: Steve Ferreira
Accounts: Emily MacLaurin-King, Ryan Timms

Roof Garden: Grass

Advertising Agency: La Familia, Santiago, Chile
Executive Creative Director: Miguel Angel Barahona
Creative Director: Gabo Cantallopts
Art Director: David Quiroz
Copywriter: Javier Latorre
Illustrator: David Quiroz

Fester: Cistern, Dam, Meteorite

Advertising Agency: JWT, Mexico
Creative Director: Gerardo Ayala
Art Directors: Mario Berber, Arianna Torres
Copywriter: Raúl Lizaola
Producer: Silvia Gómez
Mexico Agent: Container One
Photography: Garrigosa Studio
Postproduction / CGI: Garrigosa Studio

Social media provides a 3:1 return on investment, claims IAB study

For every £1 spent in social media, a potential value of £3.34 can be generated, according to a study by the Internet Advertising Bureau (IAB) into FMCG brands including Heinz, Kettle and Twinings.

Bradley International Terminal

Digital Kitchen a travaillé en collaboration avec Los Angeles World Airports pour créer cette installation numérique époustouflante dans le nouveau « Bradley International Terminal » de LAX. Proposant de multiples projections, cette création de toute beauté est à découvrir en vidéo dans l’article.

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On Tape, Murdoch Criticizes Hacking Inquiry, Broadcaster Says

A British station broadcast what appeared to be a recording of Rupert Murdoch criticizing the police investigation of Britain’s phone hacking scandal as “totally incompetent.”

    

How to… increase your reach on social media

Facebook: check; Twitter: check; Google+: check. If your brand has a presence on all these social media networks and more, but you aren’t seeing the benefits, it’s time to raise your game.

EE signs Jamie Oliver for new 4G campaign

EE, the 4G mobile operator, has signed up Jamie Oliver to appear in the next execution of its Kevin Bacon-fronted ad campaign, which could see further celebrities appearing alongside the Hollywood actor over the next year.

Arnold KLP names Lamberton as creative chief

Arnold KLP has hired the former St Luke’s and Euro RSCG creative director Colin Lamberton as its ex­ecutive creative director.

Work Club lands Asda digital task

Work Club has been named as Asda’s digital creative agency after a five-way pitch, concluding a process that began in June 2012.

Last call for Campaign Big Awards entries

The final deadline for entries for the Campaign Big Awards is this Friday (5 July). Chaired by Sir John Hegarty, the awards celebrate the best of British creative advertising from the past year.

Profiling methods dated, study finds

The old methods of identifying consumers are outmoded, and marketers need to plan campaigns based on technology ownership and lifestyles rather than simply age and demographics, according to research by Newsworks.