Mindfull.org transforma sentimentos adolescentes em animação

O ser humano vive com a cabeça cheia, mas dependendo de sua idade, é relativamente fácil encontrar pessoas para conversar. Na adolescência, entretanto, quando tudo parece muito mais complicado (e às vezes é mesmo), é tanta coisa rolando ao mesmo tempo que parece que a cabeça vai explodir, como mostra a campanha criada pela M&C Saatchi para o lançamento da Mindfull.org. A nova iniciativa do BeatBullying Group tem por objetivo cuidar da saúde mental de adolescentes entre 11 e 17 anos.

A animação acima, produzida pela Th1ng, tenta mostrar o que as preocupações, ansiedade e estresse podem fazer na cabeça de um garoto, que termina questionando, como em um pedido de ajuda, o que ele deve fazer, obtendo a Mindfull.org como resposta. O ritmo é bacana, prende a atenção e cria uma boa identificação com personagem.

A campanha impressa também promete chamar a atenção, com artistas como Finger Industries e James Joyce dando sua interpretação sobre como é ter a cabeça cheia. A eles se juntarão mais de 40 outros artistas, que produzirão obras para uma mostra prevista para outubro. mindfull mindfull1 mindfull2mindfull3mindfull4

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/ Participation

Nous sélectionnerons 5 participants qui se verront prêter un Sony Xperia Z pendant deux semaines, le temps de réaliser le projet. Les cinq participants soumettront leur projet aux votes des internautes dans l’espace Sony de Fubiz pendant deux semaines.

Le gagnant se verra publié sur le site Fubiz et sur les réseaux sociaux de Sony. La dotation pour les gagnants est la suivante : 1er prix : 1 Sony Xperia Z + 1 SBH50 + + 1 SRS BTV5 d’une valeur de 600.00 €, du 2e?me au 5e?me prix : 1 Casque Stereo Bluetooth SBH20 d’une valeur de 69.00 €.

/ Détails

Pour participer : veuillez nous envoyer : votre nom et prénom, votre adresse postale ainsi que vos références artistiques (portfolio) à l’adresse suivante : contestsony@fubiz.net

Vous souhaitez en savoir plus sur le modèle Xperia Z ? Par ici. CGV du concours disponible ici.

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