Hasta La Creative!

From the power trio of Atmosphere Proximity, The Parternship at Drugfree.org and the White House Office of National Drug Control Policy comes the above spot for the “Above the Influence” campaign which asks the question, “Who better to convince kids not to drugs than their peers?”

Of course, this begs a second question. “Wait, which of your peers is the BEST at not telling you to do drugs?  That is the peer we need.” And so, things got interesting. After all, what’s more American and capitalistic than making this shit into a contest? This isn’t about the message anymore. No sir, this shit is about TALENT. You got talent? Stand up, let’s hear it. No talent? SIT DOWN. Do some drugs until you’re able to talk about them in a raw, powerful way that is better than that other kid’s way of talking about drugs. Then, you win.

Before you submit your awesome ad idea at Above the Influence on Facebook, start strategizing. What kind of shenanigans will your peer group use to their advantage? Perhaps they lost a family member to drugs. Perhaps they’re recovering addicts themselves. Remember, this isn’t about drugs. This is about winning, and being the most popular kid at school for appearing in an anti-drug commercial. This is about fame. This is about being the best.

New Career Opportunities Daily: The best jobs in media.

In further signs of collaboration in the media sector, Yahoo has partnered with Sky News to create a global online news hub for Sky News Sunrise, presented by Eamonn Holmes and Charlotte Hawkins.

Glue Isobar, the Dentsu-owned digital agency, is dropping the ‘Glue’ prefix from its name in the first step of a global realignment of the Isobar network.

Mary Portas, retail guru, broadcaster, campaigner and founder of Portas the Retail Agency, believes that “great ideas happen by chance” and gets her biggest kick from “the next thing I’m doing, the next thing I’m learning”.

David Deutsch, who founded ad agency David Deutsch Associates in 1969, passed away today at the age of 84 from natural causes.

Mr. Deutsch built a strong reputation for his agency, transforming it from a creative-service shop in its early days to an agency associated with classy, meticulous print work. By the time his son, Donny Deutsch, joined the firm in 1983, David Deutsch Associates was a full-service agency that represented top-notch brand names such as Pontiac.

Before setting up his agency in New York, Mr. Deutsch had previously worked at McCann-Erickson for 13 years and Ogilvy & Mather for four years. But he loved the independence he had at his own creative boutique, telling Ad Age in 1970, “Why didn’t I do this sooner?”

Continue reading at AdAge.com

Social video expert Unruly evaluates the latest viral campaign from Adobe.

The latest viral video hits from Apple, Smirnoff and Ibis Hotels.

Entre 2003 et 2013, l’illustrateur américain Charles Burns, connu notamment pour le roman graphique « Black Hole », a publié plus de 300 portraits dans The Believer Magazine. Avec son style unique et reconnaissable, ce dernier a pu dessiner plus de 300 artistes, musiciens ou encore figures historiques.

Sony’s PlayStation 4 tops the Campaign Viral Chart this week, with an ad poking fun at recent confusion over whether games can be shared between friends on the new XBox One console from Microsoft.

Advertisers will soon be able to target shoppers by day of the week and time of day through new digital screens being erected outside 400 Tesco stores, outdoor specialist JCDecaux has revealed.