Hasta La Creative!

David Deutsch, who founded ad agency David Deutsch Associates in 1969, passed away today at the age of 84 from natural causes.

Mr. Deutsch built a strong reputation for his agency, transforming it from a creative-service shop in its early days to an agency associated with classy, meticulous print work. By the time his son, Donny Deutsch, joined the firm in 1983, David Deutsch Associates was a full-service agency that represented top-notch brand names such as Pontiac.

Before setting up his agency in New York, Mr. Deutsch had previously worked at McCann-Erickson for 13 years and Ogilvy & Mather for four years. But he loved the independence he had at his own creative boutique, telling Ad Age in 1970, “Why didn’t I do this sooner?”

Continue reading at AdAge.com