Arnold’s Pogogram Provides Social Content with a Bounce

Most people can barely walk and chew gum at the same time, but Arnold Worldwide’s latest creation, the socially versatile Pogogram, can multitask with ease. The pogo stick can bounce, take video and pictures, and post content to Instagram, Vine, Flickr, etc. Still working on that chewing gum bit, though. I’m not sure why the agency would build such a tricked-out pogo stick with a Canon G15 camera attached – maybe so staffers can goof around in the lobby on breaks? – but it’s a cool side project bolstered by a minimalist video with a peppy French song straight out of a Woody Allen movie. You may also want to know that Pogogram even holds a pogo stick Guinness World Record for highest bounce.

Arnold seems to have a fondness for building souped-up consumer products. First there was the socially connected beer vending machine, a homey staple for frat houses with an abundance of engineering students. Next came the Arnold Bike from Arnold Amsterdam. Beer vending machine, check. Bike, check. Pogo stick, check. Now, is there a way to combine all of the inventions together? Maybe a hydraulic bike with a beer dispenser? Think of the awards that baby could win…

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Kabuto Noodles airs live improvised comedy ad break

Improvised comedy group Mischief Theatre was drafted in for a brave project that saw Kabuto Noodles put on ‘the world’s first live improvised ad break’ for its debut marketing campaign.

CANNES 2013: In pictures

Catch up with the action in Cannes, including sessions from speakers including Jack Black, Jenson Button and Martha Stewart.

Double Exposure Portraits

La photographe bulgare Aneta Ivanova laisse entrevoir une douceur délicate dans ses clichés à l’aide de la technique de la double exposition. Corps de femme et milieux extérieurs se confondent et se complètent pour donner une série de photos splendides. A découvrir sur son portfolio et dans la suite de l’article

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Batelco: Data

Download at the speed of light with Batelco Fibre Optic Home Broadband.

Advertising Agency: Unisono, Manama, Bahrain
Executive Creative Director: Liam Farrell
Creative Group Head / Art Director: Marcus Koskinen
Copywriter: Ahmed Waheed Hamdy
Photographer: Alan Sailer
Retouchers: Aleksei Segodin, Jose Aubele
Illustrator: Aleksei Segodin
Published: April 2013

Batelco: Video

Download at the speed of light with Batelco Fibre Optic Home Broadband.

Advertising Agency: Unisono, Manama, Bahrain
Executive Creative Director: Liam Farrell
Creative Group Head / Art Director: Marcus Koskinen
Copywriter: Ahmed Waheed Hamdy
Photographer: Alan Sailer
Retouchers: Aleksei Segodin, Jose Aubele
Illustrator: Aleksei Segodin
Published: April 2013

Batelco: Music

Download at the speed of light with Batelco Fibre Optic Home Broadband.

Advertising Agency: Unisono, Manama, Bahrain
Executive Creative Director: Liam Farrell
Creative Group Head / Art Director: Marcus Koskinen
Copywriter: Ahmed Waheed Hamdy
Photographer: Alan Sailer
Retouchers: Aleksei Segodin, Jose Aubele
Illustrator: Aleksei Segodin
Published: April 2013

Marriott Hotels rolls out ‘future of travel’ positioning

Marriott Hotels has launched a global “travel brilliantly” campaign and unveiled a new logo, amid plans to position the brand as “the future of travel”.

Batelco: F1

4G LTE. Amazingly big downloads.

Advertising Agency: Unisono, Manama, Bahrain
Executive Creative Director: Liam Farrell
Creative Group Head / Art Director: Marcus Koskinen
Copywriter: Ahmed Waheed Hamdy
Illustrator / Photographer: Aleksei Segodin
Retouchers: Aleksei Segodin, Jose Aubele
Published: February 2013

Batelco: City

4G LTE. Amazingly big downloads.

Advertising Agency: Unisono, Manama, Bahrain
Executive Creative Director: Liam Farrell
Creative Group Head / Art Director: Marcus Koskinen
Copywriter: Ahmed Waheed Hamdy
Illustrators: Edvin Puzinkevich, Aleksei Segodin
Retouchers: Edvin Puzinkevich, Aleksei Segodin, Jose Aubele
Published: February 2013

Batelco: Concert

4G LTE. Amazingly big downloads.

Advertising Agency: Unisono, Manama, Bahrain
Executive Creative Director: Liam Farrell
Creative Group Head / Art Director: Marcus Koskinen
Copywriter: Ahmed Waheed Hamdy
Illustrator / Photographer: Aleksei Segodin
Retouchers: Aleksei Segodin, Jose Aubele
Published: February 2013

Batelco: Stadium

4G LTE. Amazingly big downloads.

Advertising Agency: Unisono, Manama, Bahrain
Executive Creative Director: Liam Farrell
Creative Group Head / Art Director: Marcus Koskinen
Copywriter: Ahmed Waheed Hamdy
Illustrator / Photographer: Aleksei Segodin
Retouchers: Aleksei Segodin, Jose Aubele
Published: February 2013

Facebook’s Video Ads Now Likely Delayed Until Fall


Facebook’s hotly-anticipated video ads are likely delayed yet again — this time, until the fall.

Earlier this spring, the social network had been busily shopping the ads around to agencies, looking to secure commitments for a July launch. The pitch centered around TV-like reach, and the asking price was into seven figures to secure a day-long “slot” targeting huge demographic swaths, like all men or women between 18 and 34, or even all Facebook users in the U.S. who signed into the service on that particular day. 

As of late last year, Facebook was prepping video ads for their debut in the first half of 2013, but the launch was pushed back to the summer. Now it’s unofficially been pushed back until mid-October, according to a source familiar with the product. The given reason is that there are new features Facebook wants to release concurrently with video ads, and they require more software development.

Continue reading at AdAge.com

CANNES 2013: John Lewis’ Inglis on winning his first Lions

It was the first time Craig Inglis, director of marketing at John Lewis, had attended the Cannes Lions Festival of Creativity, but it proved to be well worth the wait.

Castrol: Ferrari

Advertising Agency: Ogilvy & Mather Vietnam, Ho Chi Minh City, Vietnam
Executive Creative Director: Todd McCracken
Art Director: Richard Copping
Copywriter: Juggi Ramakrishnan
Photographer: Rory Carter
Producer: Ugly Duckling Projects
Account Manger: Thu Trang Phan
DI: Procolor
Published: February 2012

Castrol: Porsche

Advertising Agency: Ogilvy & Mather Vietnam, Ho Chi Minh City, Vietnam
Executive Creative Director: Todd McCracken
Art Director: Richard Copping
Copywriter: Juggi Ramakrishnan
Photographer: Rory Carter
Producer: Ugly Duckling Projects
Account Manger: Thu Trang Phan
DI: Procolor
Published: February 2012

Castrol: Audi

Advertising Agency: Ogilvy & Mather Vietnam, Ho Chi Minh City, Vietnam
Executive Creative Director: Todd McCracken
Art Director: Richard Copping
Copywriter: Juggi Ramakrishnan
Photographer: Rory Carter
Producer: Ugly Duckling Projects
Account Manger: Thu Trang Phan
DI: Procolor
Published: February 2012

Club NME Brasil: The Sound Typeface

Advertising Agency: DM9Sul, Brazil
CEO: Marcio Callage
CCO: Marco Bezerra
Creative Director: Rafael Bohrer
Art Director: Rodrigo Pereira
Copywriter: Everton Behenck
Typographer: Rodrigo Pereira e Gabriel Gama
Media Director: Silvio Calissi
Media Supervisor: Simone Gasperin e Adriano Souza
RTVC: Thiago Vanigli, Bernardo Silva e Clarissa Willrich
Producer e PR: Anna Martha Silveira e Bibiana Saldanha
Sound Producer: B Sound Thinking

93 Inventive Business Cards – From Invincible Networking Cards to Thermo Business Cards (TOPLIST)

(TrendHunter.com) If you are looking for a way to promote yourself, having inventive business cards is a must. People go all out when coming up with a unique designing that both speaks to their profession and makes a…

Reminder: The Wrath is Back This Thursday

If you’re as forgetful as we are, let us just remind those of you based in NYC who didn’t make the trek out to Nice that the Wrath of Cannes returns this Thursday. As we mentioned a few weeks ago, competition and judging returns for the seventh annual installment of Woods Witt Dealy & Sons’ annual event, which focuses on the agency’s new brew, Wrath of Cannes Bitter Ale. While WWD&S has a recipe, label design and brewer in tow, the agency needs funds to bring its Bitter Ale to life, hence why it’s going the Kickstarter route. The Wrath 7 competition itself is explained in this brief, which asks participants to devise a social media campaign to drive folks to Kickstarter and ultimately donate.

Those who feel like competing can submit ideas directly at this Thursday’s event, which takes place at 200 Orchard from 7-11 PM. You can get further updates by following WoC7 here.

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