Go beyond the city tour.
Restricting city tours only show a tiny part of a great city. Using London, New York and Paris as examples, the tourist magazine will help you fill in the map’s blank space beyond the usual travel hot spots.
Advertising Agency: Draftfcb, Portugal
Executive Creative Directors: Duarte Pinheiro De Melo, Luis Silva Dias
Copywriter: Viton Araújo
Art Director: Ricardo Silveira
Go beyond the city tour.
Restricting city tours only show a tiny part of a great city. Using London, New York and Paris as examples, the tourist magazine will help you fill in the map’s blank space beyond the usual travel hot spots.
Advertising Agency: Draftfcb, Portugal
Executive Creative Directors: Duarte Pinheiro De Melo, Luis Silva Dias
Copywriter: Viton Araújo
Art Director: Ricardo Silveira
Sterling Cooper & Partners. SC&P, for short.
We finally have a new name and, in a weird way, it’s a shocker. If you had told me that the long national nightmare of the nameless “Mad Men” agency would have been resolved with a shingle that omitted Draper, Cutler and Chaough, to say nothing of Campbell, I would have expected a mushroom cloud where the Time-Life Building is.
Instead, there’s relative calm. Things are groovy, even. Ted Chaough and Jim Cutler are cool with it. In fact, it was their doing. Don Draper goes along with it so easily it’s as though his ego had been surgically removed. It’s only Pete Campbell who freaks, a reaction that in the end might even be productive. After all, it leads the tightly-wound fellow to grab a joint and take in an eyeful of a short skirt and go-go boot combo in the final scene. Maybe the christening of SC&P will lead Pete to stop worrying and enjoy the 1960s.
For he who has more.
These new print ads emphasise that the product is ‘for the man who has more’ – and they’re definitely not talking about bank accounts. Rock stars are jealous of buskers, pro footballers are intimidated by their physiotherapists and obscenely wealthy Arabian princes go green-eyed at the gas pump, all because of a sense of phallic injustice in this copy-heavy circle of envy.
Advertising Agency: Draftfcb, Portugal
Executive Creative Directors: Duarte Pinheiro De Melo, Luis Silva Dias
Copywriter: Viton Araújo
Art Directors: Duarte Pinheiro De Melo, Luis Silva Dias, Rita Silva
For he who has more.
These new print ads emphasise that the product is ‘for the man who has more’ – and they’re definitely not talking about bank accounts. Rock stars are jealous of buskers, pro footballers are intimidated by their physiotherapists and obscenely wealthy Arabian princes go green-eyed at the gas pump, all because of a sense of phallic injustice in this copy-heavy circle of envy.
Advertising Agency: Draftfcb, Portugal
Executive Creative Directors: Duarte Pinheiro De Melo, Luis Silva Dias
Copywriter: Viton Araújo
Art Directors: Duarte Pinheiro De Melo, Luis Silva Dias, Rita Silva
For he who has more.
These new print ads emphasise that the product is ‘for the man who has more’ – and they’re definitely not talking about bank accounts. Rock stars are jealous of buskers, pro footballers are intimidated by their physiotherapists and obscenely wealthy Arabian princes go green-eyed at the gas pump, all because of a sense of phallic injustice in this copy-heavy circle of envy.
Advertising Agency: Draftfcb, Portugal
Executive Creative Directors: Duarte Pinheiro De Melo, Luis Silva Dias
Copywriter: Viton Araújo
Art Directors: Duarte Pinheiro De Melo, Luis Silva Dias, Rita Silva
Tie-ins clearly aren’t kryptonite to the Superman reboot.
With more than 100 global promotional partners and $160 million in collective promotional support, the newest Superman installment, “Man of Steel,” is shaping up to be the most Madison Avenue-friendly film of the summer, and the most heavily promoted Warner Bros. film this year.
The blockbuster opens June 14 and counts among its promotional partners Warby Parker, which is offering Clark Kent-inspired glasses; Gillette, which produced a video series on how Superman shaves; Walmart, which is offering patrons an exclusive screening June 13; and Hershey’s Twizzler, with a promotion on Facebook that lets users create and star in a Superman-themed video. Also participating are Chrysler, Sears Roebuck & Co., Army National Guard, Kellogg Co. and Nokia — the film’s biggest global partner — along with Hardee’s and Carl’s Jr. Warner Bros. declined to comment on the tie-ins.
Last night, along with Evol8tion Founder Joe Jaffe, MRY Founder and CEO Matt Britton, Campfire CCO Mike Monello, I appeared on Bob Knorpp’s The Beancast. In the podcast, we discussed The Wall Street Journal’s list of brands doomed to die, consumer confidence and what it means for marketers, H&M’s reaction to the Bangladeshi factory disaster, the importance of mobile and why, after all these years, many brands simply still do not get it, Reddit’s native advertisiong play and, yes, that JCPenney Hitler billboard.
Give it a listen here.
Baileys has signed up as sponsor of the Prize for Fiction after Orange cut its ties with the women’s literary prize after a 17-year partnership.
Routine, boredom, office slavery and chains of marriage – this is not about people who ride bikes. Ural motorcycle sets you free. It helps you get away from all this, and gives you absolute freedom.
Advertising Agency: Friends, Moscow, Russia
Creative Directors: Arina Avdeeva, Denis Eliseev
Art Director: Mitya Katkin
Copywriter: Ilya Torgovnikov
Designers: Alexander Zavatsky, Alexey Pushkarev
Creative Producer: Teymur Aliev
Production: Belle Ville
Published: May 2013
Routine, boredom, office slavery and chains of marriage – this is not about people who ride bikes. Ural motorcycle sets you free. It helps you get away from all this, and gives you absolute freedom.
Advertising Agency: Friends, Moscow, Russia
Creative Directors: Arina Avdeeva, Denis Eliseev
Art Director: Mitya Katkin
Copywriter: Ilya Torgovnikov
Designers: Alexander Zavatsky, Alexey Pushkarev
Creative Producer: Teymur Aliev
Production: Belle Ville
Published: May 2013
Kim Taylor a imaginé cette superbe vidéo d’animation « Celestial Dynamics », dans laquelle il s’inspire des schémas et autre figures présentes dans les encyclopédies. Rendant hommage aux racines de l’astronomie, cette création est à découvrir en vidéo dans la suite sur la musique Frosti de Bjork.
(TrendHunter.com) Gothic style in fashion continues to hold on to its everlasting popularity. The look, as is demonstrated in today’s top trends, is constantly undergoing transformations to adapt to today’…
The latest stage of Heineken’s global ‘Legends’ campaign tests various men’s characters by ‘dropping’ them into unknown and remote locations, with only basic supplies, as they find their way home.
To stop is to fail. Win from within.
Advertising Agency: DLV BBDO, Milan, Italy
Executive Creative Directors: Federico Pepe, Stefania Siani
Client Creative Directors: Andrea Jaccarino, Emanuele Viora
Art director: Vittorio Perotti
Copywriter: Dario Lo Nardo
Photographer: Winkler + Noah
Published: May 2013
To stop is to fail. Win from within.
Advertising Agency: DLV BBDO, Milan, Italy
Executive Creative Directors: Federico Pepe, Stefania Siani
Client Creative Directors: Andrea Jaccarino, Emanuele Viora
Art director: Vittorio Perotti
Copywriter: Dario Lo Nardo
Photographer: Winkler + Noah
Published: May 2013
Holland's new tourism campaign proposes that the country everyone knows for canals and wooden shoes is actually the coolest place on earth. In fact, the video below claims that Holland is the Original Cool, since all the bourgie lifestyle liberalism that Americans enjoy (bicycle culture, organic food, locally owned shops, Bas Rutten) has been a part of the Dutch lifestyle for way longer, and it's more accessible to boot. It's a fair point, to be sure, and they can't rely on legal weed and prostitution to drive tourism forever, so it's good that they're drawing attention to other things. I bet their Pleasure-Island-for-repressed-Westerners reputation got old a long time ago. The campaign, by Mustache Agency in New York, is a collaboration among the Netherlands Board of Tourism & Conventions, KLM Royal Dutch Airlines, Amsterdam Marketing and Amsterdam Airport Schiphol.
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Create magical patterns and win a smarter TV from LG. Just as magically simple as with the Magic Remote. http://www.magicallysimple.com
Advertising Agency: M&C Saatchi, Stockholm, Sweden
Production: Kokokaka
(TrendHunter.com) Artist Josh Holinaty deftly critiques modern society in bis latest series of illustrations. One drawing shows a trucker lying in bed with his buddies raising a beer over his lifeless body and a…
Artist: Daft Punk
Director: Jonas Åkerlund
Editor: Christian Larson
Prod co: Black Dog Films
Sound Design: Mattias Ecklund / Chimney Stockholm
Producer: Svana Gisla
Producer: Jacob Swan Hyam
Executive Producer: Damon Bryant
TK: Mick Vincent / The Mill London
Post: Electric Theatre Collective
Online: Fasa Oyibo
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
