Hasta La Creative!

Goodyear Dunlop Tyres has hired the Omnicom-owned digital marketing agency Critical Mass to handle its social media community management, strategy and creative across EMEA.

Dans le même genre que l’initiative Mila’s Daydreams, Anna Eftimie utilise un tableau noir sur lequel elle dessine à la craie et imagine de jolies mises en scènes en posant un nouveau-né à un endroit précis. Une idée mignonne développée lorsqu’elle était enceinte afin d’annoncer la naissance de son enfant.

Amid an escalating data-collection scandal within the Obama administration, the investigative arm of Congress is conducting a study of data brokers.

Sen. Jay Rockefeller, D-W.Va., commissioned the study of information resellers by the Government Accountability Office, the non-partisan research and investigative arm of Congress. The GAO confirmed the study, to be completed in late summer. The GAO is “is looking at what laws and regulations regarding the privacy of consumer information held by information resellers, and what gaps, if any, exist in this legal framework,” according to Chuck Young, the GAO’s managing director-public affairs.

The study will also cover “the advantages and disadvantages of key policy options that have been proposed to improve consumer data privacy,” he said.  

Continue reading at AdAge.com

Most of you reading this don’t know me, but I’m quite an introvert. Long ago, an art director partner of mine said once, “You don’t talk much…but you’re thinking.” Which is true. I’m the quiet one in meetings, which is often perceived as being distant and uncaring. And I’m sure my career has suffered because of it. Because in advertising agencies, it’s the loud ones that get the attention, whether they know what they’re talking about or not.

So it was interesting to read this article in Nextness, an Australian blog from STW Group. There are a few coping mechanisms suggested:

You have to be able to get your ideas across to your colleagues. But of course a gladiatorial meeting environment is horrific to you. Why not isolate the decision makers before the meeting and present your ideas to them one at a time? It’s calmer for you, and they can then come noisily to your support in a group situation. It’s worth a shot.

Yes, it’s worth a shot. It’s also hard to dismiss the groupthink in meetings that you can’t control, where loud people are jockeying to impress the room and decisions get made. Regardless, we’re living in an age where introverts are gaining a little more attention for who they are. Susan Cain is best known for raising the issue with her TedTalk on the power of introverts:

Are you an introvert at an ad agency? What are your coping skills?

The post Quiet Doesn’t Always Work In Ad Agencies appeared first on AdPulp.

Stephen Haines, the UK commercial director at Facebook, is leaving the UK to take a new global role
with the social network.

General Motors is prepping a shift of its Cadillac creative account from Publicis Groupe's Fallon in Minneapolis to a team at Interpublic Group of Cos., according to multiple executives familiar with the matter.  

Cadillac declined to comment, but the General Motors’ luxury division is expected to make a formal announcement within the next 24 hours. 

Interpublic pitched with an integrated agency team — which it dubbed "Rogue" — composed of Hill Holliday, Campbell-Ewald; and Lowe . Boston-based Hill Holliday will take the lead on creative and strategic work, while Detroit-based Campbell-Ewald will handle account management. Lowe will work on digital advertising and be tapped to export creative for Cadillac around the globe. The agencies involved either couldn't be reached or declined to comment. 

Continue reading at AdAge.com

Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Copywriter: Jean-Francois Bouchet
Art Director: Emmanuel Courteau
Assistant AD: Alice Labau
Account Supervisor: Marie-Laure Dangeon, Florentine Baron
Advertiser’s Supervisor: Christine Pagani, Sylvaine Gomez

(TrendHunter.com) ‘FASHIONCLASH’ 2013 is celebrating ‘Five Years of CLASH’ by inviting non-fashion designers to create wearable fashions. Since its founding five years ago, FASHIONCLASH has…

Jell-O's new "Jigglevision" social campaign from Crispin Porter + Bogusky is not quite as titillating as it sounds. You write a brief message on the brand's Facebook app using various "Jigglevision" patterns as camouflage, then share the note with friends via email or social media. Recipients decode the message by reading it through a red Jell-O gelatin snack lid. Just like they do at the NSA! Integrating social and real-word elements is cool, in theory. But if someone sent me a Jell-O jiggle-message, my first and last thought would be: #FML. Also, needing a Jell-O lid to play implies that you have to actually buy some product. Come on, that's not what social media is about! Kids will probably love this modern spin on a throwback idea (assuming they don't make a sticky mess of the computer), but to me it just feels a little insubstantial. Then again, given the product, what did I expect?

The Guardian’s massive scoops on government surveillance last week could help the U.K. newspaper turn its push for a U.S. presence into a more forceful shove.

Last Thursday, the day it revealed the existence of the National Security Agency’s Prism program, was the newspaper’s best day yet for traffic from U.S. web users, according to a spokeswoman for the Guardian. A day earlier, last Wednesday, it revealed a secret court order compelling Verizon to give the NSA information on "all the calls in its system" on a daily basis.

The Guardian’s American audience had already been on the rise, outpacing its worldwide growth. U.S. unique visitors in April increased 38% from April 2012, while worldwide uniques improved 33%, according to ComScore. U.S. unique visitors increased 47% in May, for which global figures are not yet available, ComScore said.  

Continue reading at AdAge.com