Hasta La Creative!

PhotoBox, an online digital photo service company, has launched a television advertising campaign to coincide with Father’s Day next month.

(TrendHunter.com) This hysterical awkward family photo series stars Pineapple Express star Danny McBride and Bridesmaids actress Maya Rudolph. Out of all the existing awkward family portraits, these are by far the…

Recently, I presented a session on the influence of the Latino market in the U.S. at the Wave Festival in Rio de Janeiro (not a bad place to do it, by the way). The title of my palestra (or conference, in Portuguese) was “Cultural Affinity Is the New Language.” And preparing it brought into sharp focus the drastic changes in our growing market.

And you don't have to be an eternal optimist like me to realize how far we've come.

There was a time when “What's Hispanic about it?” was the reigning attitude. Our marketing had to be obviously Hispanic, whether it be due to the presence of Spanish, mustachioed men or big families ruled by a grandmother.

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People are pissed about the food supply being tweaked by multi-national corporations in pursuit of profits. How pissed? Two million activists from 436 cities in 52 countries participated in Saturday’s March Against Monsanto.

According to AP, Monsanto, which calls itself a “sustainable agriculture company,” maintains that its seeds improve agriculture by helping farmers produce more from their land while conserving resources such as water and energy.

The U.S. Food and Drug Administration does not require genetically modified foods to carry a label and the Senate last week overwhelmingly rejected a bill that would allow states to require labeling of genetically modified foods. Meanwhile, Whole Foods Market reports that sales of products with a “Non-GMO” verification label are spiking between 15 percent and 30 percent.

In related news — which is going totally unreported by mainstream media outlets in the U.S. — Russia’s President Vladimir Putin kept U.S. Secretary of State, John Kerry, waiting for three hours last week during a state visit to discuss Syria.

According to minutes from the meeting, the Russian leader showed “extreme outrage” over the Obama Administration’s continued protection of global seed and plant bio-genetic giants Syngenta and Monsanto in the face of a growing “bee apocalypse” that the Kremlin warns “will most certainly” lead to world war.

Einstein famously warned, “If the bee disappears from the surface of the earth, man would have no more than four years to live.”

The post People of Planet Earth Rise Up Against Monsanto, Putin Threatens War appeared first on AdPulp.

Viacom has completed deals for 50% of the ad inventory it intends to offer as part of this year's upfront negotiations for the upcoming TV season, according to media buyers familiar with the marketplace and a person close to the company.

It isn't clear what kind of price increases Viacom is seeking in the cost of reaching 1,000 viewers, but media buyers said the company, like last year, has shown some flexibility in order to drive deal volume.

Last year that strategy allowed Viacom to secure early deals with Unilever and General Motors. At the time, GM had been arguing for price rollbacks from broadcast networks.

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