Six marketing lessons from the #fbrape campaign
Posted in: UncategorizedFacebook has relented to pressure over content promoting violence against women. Nicola Kemp asks what marketers can learn from the backlash.
Facebook has relented to pressure over content promoting violence against women. Nicola Kemp asks what marketers can learn from the backlash.
PHD has elevated Verica Djurdjevic, the managing partner on the Sainsbury’s and Macmillan Cancer Support businesses, to managing director, while Frances Ralston-Good, who currently holds that post, will move to the new role of chief innovation officer.
The Royal National Lifeboat Institution is searching for a creative agency for a one-off campaign to raise awareness of coastal safety this summer.
Sir John Hegarty, one of the most respected figures in global advertising, is to chair the judging at Campaign’s 2013 Big Awards.
East Coast, the state-operated London-to-Scotland train company, has awarded its £7m advertising account to Beattie McGuinness Bungay.
London & Partners, the official promotional body for London, is looking for an agency to create a digital campaign to boost visitors.
Weight Watchers UK is reviewing its digital media account after splitting from the incumbent, Razorfish.
MEC has become the latest media agency to invest in senior creative resource with the appointment of Maurice Van De Ven as its first executive creative director.
Hugo Boss, the designer label, is reviewing its global media planning and buying account to ensure its current agency, Havas Media, is providing the best quality and service.
Toshiba, the Japanese consumer electronics company, is looking for an agency to work on a new UK project.
Nigel Sharrocks, the chief executive of Aegis Media Global Brands, is leaving at the end of the summer.
Arena has hired Bobby Hui, the executive planning director at G2 Joshua, as its first chief strategy officer, completing the senior line-up at the media agency.
Découverte du travail technologique et du studio Scott Page Design qui a récemment montré des images représentant des architectures 3D à l’aide d’un outil de scanning-laser. Visuellement très intéressant, une série d’images est à découvrir sur son portfolio en ligne et dans la suite de l’article.
Spoleto is a fast food chain restaurant that works on the concept “Create good moments here”. So we helped women to increase their self-esteem, making their own good moments in the International Womens’Day. In Brazil, there’s a very popular saying that says: “Beautiful women don’t pay, but also don’t get it.” Spoleto surprised everyone by breaking this rule. We asked every women “Are you beautiful?”. Every single one that said “Yes, I am beautiful” didn’t have to pay for the meal.
Advertising Agency: Artplan, Rio de Janeiro, Brazil
Executive Creative Director: Roberto Vilhena
Creative Directors: Gustavo Tirre, Alessandra Sadock
Creative Supervisor: Betoca jencarelli
Copywriter: Bruno Pimentel
Art Directors: João Santos, Eduardo Ferraz
Art Assistant: Caroline Gomes
Account Directors: Guilherme Giuliani, Viviane Sade
Executive Account: Bianca Barata
RTVC: Ana Ourique
Production: Capim Filmes